Creative Director / Brand Director@Independent Contractor
Verified
With a career spanning almost two decades, I have delivered subject matter expertise to nurture business growth and stay ahead of market competition through innovative marketing, advertising, and digital transformation initiatives. I am a future-focused professional with accomplished track record of leading multi-faceted spectrum of marketing and creative design endeavors with exposure across marketing and advertising environments.
Over the years, I have offered services to globally renowned companies including PepsiCo Group, Walmart, Lenovo, Kellogg Co., BBVA Bancomer, A&E Entertainment, NBC Universal, Google/Waze, Segunda Mano México. Besides this, I have contributed actively to foster a new generation of digital marketers by teaching at schools such as ISDI(Mx), CENTRO (Mx), CEDIM (Mx), Digital Invaders (Mx) and Miami Ad School (Mx and US) as well as publishing 20+ books about my experiences on advertising, programming, and interactive design.
Major Strengths:
• My areas of expertise revolve around creative conception and direction, strategic planning, digital marketing, creative direction & project management, interactive advertising, brand development, market research & insights, and team development & leadership.
• Credible track record of joining hands with large multi-national corporations and startups to embark on digital transformation to build brand reputation, boost commercial growth, and achieve competitive market edge.
• Recognized for crafting client-centric strategies along with strategically aligned tactics driven by in-depth market research, insights & data analysis.
• Proven acumen to set vision, drive innovation, and facilitate digital transformation to meet ever-evolving business needs and priorities across fast-paced marketplaces.
• Admired lecturer, author, and keynote speaker; acclaimed for contributing industry expertise through books, workshops and conferences.More...