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Work Background
SparkCognitionContent Writer
Jan. 2022 - Nov. 2022Austin, Texas, United StatesCreated product sheets, case studies, blog content and web copy in core focus areas including renewable energy, visual AI, retail, manufacturing, and cybersecurity.
Helped plan blog content calendar to maintain twice-weekly cadence, and collaborated with product marketing team to identify and develop content assets with the most value for sales teams in helping to close deals.
VyoptaContent Coordinator: B2B Tech Marketing and Planning | Content Strategy | Content Writing | SEO
Mar. 2020 - Apr. 2022Austin, Texas, United StatesPlanned and wrote all company blog content based on quarterly sales and product priorities, contributed to email and social media marketing campaigns, produced ebooks for high-priority lead generation efforts, advised product and marketing teams on public relations strategies based on basic business journalism goals and expectations.
Sellerant LLCContent Marketing Partner: Business Strategy | B2B Marketing Planning | Content Writing | SEO
Apr. 2019 - Jan. 2020Austin, Texas AreaHelping startups and scale-up companies create and produce the words they need to speak effectively to their customers on all platforms. Specialized in writing blog posts and website copy, developing content strategies, and following best SEO practices based on HubSpot methodology.
Austin Business JournalStaff Writer: Health Care | Higher Education | Marketing | Advertising | Music & Entertainment
Jan. 2013 - Dec. 2015Austin, Texas AreaCovered creative/entertainment industry, health care and higher education in the Austin area, with content targeted toward executives, investors, business owners and entrepreneurs. Coverage included breaking news content online five days a week, and writing longer feature and cover stories for weekly print publication.
Austin American-StatesmanOnline Events Administrator: Web Production | Content Management | Online Content Writer
Jan. 2008 - Dec. 2011Managed entry and upkeep of all events listings for www.austin360.com, and helped with routine site production when needed. This included coordinating all music, film, fine arts, recreation and community events, which were also compiled for weekly print products in Austin American-Statesman. Worked with social media team to publicize events-related content and also contributed to paper's music and other entertainment coverage.
--Freelance Writer: Journalist | Copywriter | Content Marketer
Jan. 2000Austin, Texas AreaCreating website copy, blog posts, case studies and other content for clients in health care, media, technology and startup/entrepreneurial sectors while also working as a freelance journalist for regional and national publications. Editorial coverage has been focused mostly on business/creative industries and music. Titles include RollingStone.com, Spin, Spin.com, URB, Austin360.com, CultureMap.com, Details, Alternative Press and CMJ New Music Monthly
The Flint JournalReporter and Section Coordinator
Jan. 2000 - Dec. 2008Flint, MISpent five years as a daily local news/suburban communities reporter while also leading creation of "Edge," a weekly entertainment product aimed at young adults, writing and editing all of its content. Later spent two years as a features and entertainment reporter, filing movie and music reviews, profiles and human interest pieces.
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