Anna Rozhko - Self-employed, Lost Girl Agency

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Work Background

Lost GirlFounder

Jun. 2023EverywhereAt Lost Girl, we believe that creativity has the power to transform ideas into remarkable realities. Our story is one of passion, innovation, and an unrelenting commitment to helping individuals and businesses bring their boldest visions to life. We believe that creativity is not a linear process; it's a winding, unpredictable journey. It's the exploration of uncharted territories, the courage to challenge the norm, and the dedication to turning dreams into reality. We embrace the idea that everyone is "lost" in their own unique way, navigating through the maze of life in search of their creative purpose, and eventually finding it. Our mission is simple: to empower individuals and businesses to unleash their creative potential and transform their ideas into reality. We do this by embracing diversity, fostering innovation, and pushing creative boundaries. Whether you're a dreamer, a visionary, or a brand seeking to make an impact, Lost Girl is here to guide you through the uncharted territories of creativity. Join us on this exciting journey and discover what it means to be “lost” in the world of boundless imagination. Are you ready to find your creative path? Let's get lost together.

Anna Rozhko PhotographyPhotographer

Jan. 2000Los AngelesExperienced photographer with extensive knowledge of the following: -Film and digital photography -Studio and natural light setups -Adobe Photoshop, InDesign, Illustrator, Lightroom -Retouching -Color correction Overall experience includes: -Website design (see placedpartners.com) -Logos -Lookbooks -Product photography -Creative direction and production -Tradeshow collateral -Print collateral -GIFs -Copywriting -Email design -HTML, CSS & Javascript

Cactus JackHead of Product / Project Manager

Jan. 2021 - Apr. 2024West Hollywood, California, United StatesResponsible for overseeing the design and production of music merchandise across multiple brands company-wide from concept to creation and throughout its product and project lifecycle. Working directly with music artists (Travis Scott, Don Toliver, etc.), in a hands-on approach, as well as the creative director, graphic designers, merch production team, eCommerce team, and warehouse to stay on deadline to produce merchandise for tours, special releases and brand collaborations, eCommerce, activations, festivals, and album releases. Core responsibilities include: • Facilitating consistent communication interdepartmentally (production, design, distribution, marketing, and eCommerce) and externally with various brands, labels, companies and artists. • Leading a team of 5 designers across multiple projects with tight deadlines and turnaround times • Product creation and launch for webstore per each brand under the company umbrella • Managing inventory for 5+ brands and artists across the entire record label • Maximizing fan engagement with strategic marketing initiatives for all merchandise • Understanding consumer behavior and trends among fans to implement in merch strategy • Creating product maps and time and action calendars for all product releases and activations • Obtaining art from designers and product approvals from music artists • Extreme flexibility with quickly pivoting to new projects • High attention to detail and exceptional time management • Creating a space for empathy, respect, team building, and morale

CurvatureDivision Marketing Manager, Hardware

Jul. 2019 - Aug. 2020Santa Barbara, California, United StatesResponsible for providing strategic guidance and support to increase brand awareness across all marketing channels. Focus is placed on analyzing and optimizing various digital touchpoints, specifically via email campaigns, social media, and PPC. Responsibilities include but are not limited to: • Email creation, design, copywriting and automation • Managing email campaigns and communicating company brand through email marketing • Analyzing current marketing campaigns and reassessing for remarketing strategies • Tracking and reporting on campaigns in order to guide improvements • Reporting on sales revenues/lead generation • Ensuring all email campaigns comply with current best practices in the industry • Working with partners for cross marketing efforts and campaigns as well as training and events • Working with cross-functional teams to create editorial/marketing calendar • Determining success of campaigns through A/B testing and analytics reporting • Creation and execution of paid advertising via LinkedIn • Managing budget for promotional items, paid advertising and event spending • Managing all social media posts, engagements and campaigns

CurvatureeCommerce Marketing Manager

Oct. 2018 - Jul. 2019Santa Barbara, California, United StatesResponsible for managing Curvature's eCommerce website from customer registration through complete sales cycle using Salesforce and Magento. Maintaining an account base of net-new customers while servicing all eCommerce customers, net-new and existing. Additional responsibilities include fielding live chat inquiries through LivePerson, driving eCommerce campaigns and promotions and nurturing and tracking eCommerce opportunities via Pardot, Google Analytics and Magento Business Intelligence reporting. Essential functions include: Registering and servicing all eCommerce prospects/ customers Managing net-new eCommerce customer account base via Salesforce Driving and producing eCommerce campaigns/promotions via Pardot Track and report on campaigns and promotions using Google Analytics and Magento Business Intelligence reporting Nurturing aging eCommerce opportunities/ abandoned carts Managing all social media networks, copywriting and engagement Photographing and editing all eComm products

RainbeauDirector of eCommerce / Creative Producer

Jan. 2015 - Dec. 2018San Francisco Bay AreaManaged eCommerce website via Shopify, strategized and executed email marketing campaigns via Mailchimp, and collaborated on SEO/SEM strategies and Google Ads. Provided strategic and tactical guidance to the sales and design teams based on revenue reporting. Worked in tandem with CEO and company executives to ensure strategy aligns with company objectives. Strategies: • Worked closely with sales team to develop new sales and marketing strategies in order to enhance website and wholesale sales. • Rebranded the entire website and social media channels for a more uniform and consistent brand image. • Developed engaging content to build social media audience, including contests, original GIF’s and sponsored ads via Facebook, Google AdWords and Instagram Ads. • Personally shot and edited photos, saving thousands of dollars per year in production costs while still creating high-quality and engaging photo content for the website. • Teamed with local bloggers and influencers to promote the brand and brand image via social media and the company blog while building lasting relationships. • Audited content to identify SEO/traffic generation opportunities and worked with IT Manager to enhance Google AdWords growth. www.rainbeau.com

The 2 BanditseCommerce Marketing Manager

Jan. 2015 - Dec. 2015San Francisco Bay AreaResponsible for all B2C aspects of the company including managing the2bandits.com and campcollection.com via Shopify. In charge of creating new collections, sales and uploading products as well as visually merchandising both online stores. Working with graphic designer to create email sends via Mailchimp and tracking email performance. Other responsibilities include: -In-bound inventory organization and out-bound order fulfillment -Setting up/working and breaking down booth at Outside Lands Music Festival -Responding to all customer service inquiries

Diamond Supply Co.In-House Sales Coordinator, Marketing Assistant

Jan. 2011 - Dec. 2014Los Angeles, CAProvided a wide range of assistance and support to 8 sales representatives and 3 sales managers within an in-house sales team at an established apparel company. Duties included assisting sales team with data entry, order entry, customer service emails and daily operations as well as working and setting up trade shows throughout the sales year. • Kept track of thousands of orders while streamlining the process between the Sales Team and Warehouse Manager to ensure that all orders were packed and shipped correctly. • Trained new hires on all software used for data and order entry. • Worked with Marketing Manager to assist in event planning, trade shows and various miscellaneous tasks.

Chatham Created Gems & Diamonds, Inc.Inventory Specialist

Jan. 2009 - Dec. 2011San Francisco Bay AreaIn charge of entire stone inventory, cycle counts and month to month excel data entry, shipping via Fedex, compiling various reports, receptionist duties, taking down and filling customer orders, creating certificates of authenticity, processing returns, quality checking inventory items and running miscellaneous errands.

Victoria's SecretBrand Manager

Jan. 2006 - Dec. 2009San Francisco Bay AreaResponsible for driving total store results through the product life cycle. Owned the coaching and development of direct reports to serve the customer as their top priority. Personally demonstrated and provided coaching to total store through selling behaviors and observations in all zones (selling floor, cash wrap, fitting room, and non-sales area) and building customer loyalty. Personally executed Talent Life Cycle for direct reports. Talent Life Cycle actions include; selection/interviewing, onboarding, coaching/performance management, succession, reward and recognition, and culture/engagement. Supported brand initiatives and strategies (Sales Education, Launches, Events, Brand Promotions, and Product Testing). Executed short term sell through strategies with use of visual merchandising filters. Maintained visual merchandising standards of total store. Led team processing and replenishment. Responsible for merchandise flow standards, assessments, inventory and backroom organization. Executed in-store out of stock exercises to identify gaps in product availability. Led execution of all store projects and compliance; including physical inventory, markdowns, re-tickets, and other non-selling related task. Reinforced store strategies to reduce shrink. Ensured assignment and communication all cleaning tasks (dusting, window cleaning, trash, etc.) across total store. Owned organization of cash wrap including supplies, bags, tissue and MPOS charging stations. Scheduled required brand initiatives and strategies, Sales Education, Launches, Events, Brand Promotions, and Product Testing for entire store. Scheduled brand guide planning, mapping and execution plan for the overall appearance and presentation of merchandising strategies for each business unit.