Donseok Ahn

Global IT Director- Medical @Reckitt

👍 Sales & BizDev✔️ ITSolution IntegratorProject Manager

I’ve been a focused IT executive who has worked on numerous digital transformation projects, driving IT strategies from development to execution. I’ve worked in multinational and global environments for consumer, medical and trade channels. Throughout my career I have accomplished exceptional results, including:  Successful digital transformation to support sales growth and execution excellence, i.e. Omni-channel CRM, Customer Data Platform/Customer Journey, SFA/Contact Center, and Multi-channel Campaign  Achieved million-dollar annual savings through streamlining Asia Salesforce.com supporting model  Reduced 150 local applications to 25 regional systems through the legacy application transformation In my current global IT director- medical role, I am focused on driving medical channel digital transformation through building medical channel ecosystem, developing omni-channel strategy and establishing data-driven culture.

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Work Background

ReckittGlobal IT Director- Medical

Apr. 2018SingaporeFocus on driving medical business transformation and building digital ecosystem across Reckitt Responsible for leading the digital transformation of the medical channel at Reckitt, focusing on ecosystem building, developing omni-channel strategy with business partners, fostering a data-driven decision culture and establishing product-based IT organization. Collaborates closely with senior management and stakeholders to drive growth and enhance operation excellence in a compliant way across RB Health globally. • Spearheaded digital transformation initiatives to transform Reckitt medical business into omni-channel engagement which drives our sales growth and improves our compliance RB Health globally. Expected to generate £40M in net sales and £1M in IT cost saving from Veeva CRM and other omni-channel solutions, i.e. Pitcher and Webinar, over four years. • Developed and implemented omni-channel strategy as well as medical capability plan- people, process and technology, with being partner with medical business. • Established data and insight-driven decision culture for medical channel, i.e. actionable KPIs, MCCP Automation, and next best action and established/led medical product group based on product-based organization. • Veeva Hero Winner- Asia Pacific accolade in transformation (2019) / Speaking Engagement In Various IT Events.

Mead Johnson NutritionHEAD OF INFORMATION SERVICES – South Asia & Global Medical Marketing

Jan. 2017 - Dec. 2018SingaporeHead of Information Services, South Asia and Medical Marketing In this role, I was part of South Asia leadership team and I have built high-performing Information Services team who align actions with vision by motivating staff and providing growth opportunities e.g. digital COE IT lead and Salesforce.com COE IT lead. I have initiated digital transformation projects to drive sales growth and sales execution excellence across consumer, medical and retail/trade channels which expected to generate $57.M in gross margin and $6.5M in savings from 2018 digital transformation portfolios, over five years. Delivered key digital transformation projects, including: - Multi-channel engagement platform for medical channel – Veeva (Asia and Eurpoe) - Trade sales execution excellence - Newspage (South East Asia, Greater China and LATAM). - Consumer engagement innovation through mobile channel based on consumer journey(SE Asia)

Mead Johnson NutritionIT Director, Global

Jan. 2016 - Dec. 2017SingaporeBusiness Intelligence Center OF Excellence, Global In this role, I directed the global BI strategies and programs across North America, Latin America, Greater China, South East Asia and Europe. Partner with senior management and stakeholders to deliver best-in-class support.  Initiated ‘Commercial Business Intelligence on HANA’ to improve the demand forecast and predictive analytics by storing commercial data in a single platform (China, South East Asia and LATAM). Achieved $1.1M annual saving from GTN spending in China and $2M annual saving from cost-to-serve rationalization and return improvement in South East Asia.  Introduced ‘BI As A Service Model’ and reduced delivery time by 50%.  Implemented ‘Follow-The-Sun’ BI supporting model by relocating the US BI supporting team to Asia.

Mead Johnson NutritionRegional IT director for Asia Pac demand generation(sales & marketing) and Business Intelligence(rep

Jan. 2014 - Dec. 2016Singapore I partnered with Asia Pac countries to implement key IT strategies for demand generation and business intelligence, transforming traditional CRM to digital/eCRM and delivering best-in-class IT outcomes.  Established regional BI team to provide Asia Pac business with new Business Intelligence capability (three business analysts and one DW specialist).  Developed three staff to play Salesforce.com solution architects and system administrator.  Asia Capacity Expansion Recognition Award, 2012-2013 Digital transformation projects  Global CDP (Customer Data Platform) implementation including global solution selection from traditional marketing to digital first business by understanding digital moms (customer journey) and building 360 degree of customer view (2015 - 2017).  Asia CRM Transformation (Salesforce.com) - Sales Force Automation for medical sales and trade sales (2012 - 2016) - Contact Centre/CRM solutions (2013- 2015); Omni-channel marketing tool (2015 -2016).  Asia Business Intelligence Project (built two regional data marts for sales reports integrated with the global data warehouses - China and Rest of Asia, 2013 – 2015).  Reduced four vendors to single Salesforce.com supporting partner and achieved $1M annual savings.  Accomplished Asia legacy application transformation by reducing 150 local applications to 25 regional systems (40 apps reduced by SAP, 11 apps by Salesforce and 9 apps by Business Objects).  Asia Capacity Expansion- moved Asia Head Office from Thailand to Singapore to manage internal and external transaction flows of raw materials for benefits from significant economic incentives and built Asia Spray Dryer Plant/R&E center in Singapore.

Mead Johnson NutritionIT Director, ASEAN+

Jan. 2009 - Dec. 2013Bangkok, Bangkok City, Thailand I led MJN Asia Pac transition and transformation projects to build new IT systems for an independent public company after spin-off from Bristol-Myers Squibb. Collaborated with business leaders across South East Asia countries.  Transformed staff to business relationship manager to partner with business and developed one staff as Asia Pac PMO to enhance operational abilities and outcomes.  Project Sunrise Special Award, 2010-2011  President Award of Distinction for contribution to IPO of Mead Johnson Nutrition, 2009 Transition and transformation projects:  Supported Business Transformation (SAP implementation) for 11 markets in Asia Pac.  Led Asia Pac Legacy Application Transformation - reduced 650 applications to ~105 globally, Asia Pac lead).  Transformed from HP to IBM IT services (site support, help desk, data centre, network/voice and application development).  TSA (Transition Service Agreement) with Bristol-Myers Squibb for three years, Asia Pac lead.  ERP (BPCS)/payroll separation and tax reports across 11 Asia Pac markets for Mead Johnson Nutrition IPO.

Bristol-Myers Squibb (Asia Pacific)IT Director, ASEAN+

Jan. 2005 - Dec. 2009Bangkok Metropolitan Area, Thailand; Seoul, Korea- Regional IT director for ASEAN+ - PMO for Asia Pac & Japan Details available upon request