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Work Background
Red Circle AgencyAccount Supervisor
Mar. 2024La Quinta, California, United StatesI am responsible for the direct supervision of all Account Service staff on my assigned accounts, as well as the relationship with the clients and the success of the accounts. I strive to create authentic, creative, and profitable relationships in all that I do. I am driven by a passion for casino marketing, the success of my clients, my team, and Red Circle Agency.
Cord Media CompanyDigital Marketing Analyst
Aug. 2021 - Feb. 2024Palm Desert, California, United StatesI am creatively partnering with Marketing leaders to deliver digital advertising strategy, direction, and execution while creating and reviewing reporting and analytics to measure performance against KPIs to optimize brand awareness, brand engagement, campaign effectiveness, and ROI. Arrange project details and orchestrate schedules, ensuring positive client satisfaction and project completion. Conduct continuous QA audits of marketing programs providing maximum program value.
โ Expanding professional expertise through a hands-on approach to learning the rapidly advancing discipline of digital marketing and spearheading complex strategic objectives for the organization.
Agua Caliente CasinosDirector of Marketing Palm Springs
Mar. 2021 - Aug. 2021Palm Springs, California, United StatesI administered all onsite marketing initiatives, including exercising ingenuity to conceptualize and execute promotional, direct marketing, entertainment, and advertising strategies focused on Palm Springs property to maximize ROI and increase revenues. I maintained strong communication between centralized marketing directors and VPs of marketing and operations. I focused on expanding the profitability of the property.
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โฅ Fueled continuous quality improvement by strengthening inter-departmental and organizational communication strategies with executive management.
Spotlight 29 CasinoDatabase Marketing Manager
Jan. 2020 - Dec. 2020Coachella, CAI supervised all database marketing activities and facilitated marketing budget management for the director. ๐๐๐ฒ ๐๐๐๐จ๐ฅ๐๐๐๐ฌ
โฅ Recognized for helping the organization improve the use of data to strengthen marketing efforts. Other Dates: 2016 โ 2019
Spotlight 29 CasinoInterim Director of Marketing
Jan. 2019 - Dec. 2020Coachella, California, United StatesFacilitated the company during a major management overhaul. Oversaw all marketing initiatives during tenure, which involved transitioning from an external advertising agency to an internal advertising agency, COVID-19 communications, and return to operations planning and execution of reopening. Managed a $150M annual budget and supported pressing requests from the Business Development Committee.
Spotlight 29 CasinoDatabase Marketing Analyst
Jan. 2013 - Dec. 2016Coachella, CaiforniaI showcased competent performance to create and set focused direct and multi-channel marketing programs, campaigns, and activities across multiple marketing channels. I issued analytics to assess each programโs revenue effectiveness based on increases, guest acquisition, visitation, loyalty, or ROI. I produced weekly, monthly, and ad hoc player offers and subsequent reports based on strategic player reinvestment percentages across various gaming locations, demographics, and business channels. I delivered recommendations and adjustments to the Executive Management Team for all marketing programs based on recent regular and ad-hoc analysis reporting. ๐๐๐ฒ ๐๐๐๐จ๐ฅ๐๐๐๐ฌ
โฅ Displayed potential for advancement by completing a data dictionary of database structure mapping customer data within the reporting tools for utilization by front-end users. โฅ Formed lines of communication between marketing and stakeholders to deliver feasible data highlighting ROI. โฅ Trailblazed the building of a database warehouse for database analysis efforts.
โฅ Hands-on in the selection process for updating business intelligence software to maximize analytical efficiency and productivity while optimizing business operations. โฅ Engineered custom data mapping and database segmentation reporting to the Tribe to maximize charitable fundraising efforts, event advertisement placements, and tribal business opportunities beyond the casino.
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