Cheryl Chapman

Power BI Developer @Harley-Davidson Motor Company

United StatesTutor✔️ ITUX/UI Designer🐦 Design🧑‍🔬 Engineer🧨 Consulting🎥 Entertainment🧮 EducationData AnalystDatabase DeveloperProject ManagerSoft Skills TrainerBusiness AnalystCustomer ResearcherAssociateBI Analyst

Cheryl Chapman is a highly skilled Power BI Developer with extensive experience in data analysis and visualization. She excels in creating interactive dashboards and reports, utilizing Power BI's suite of tools to transform raw data into actionable insights. Her expertise also includes data modeling, SQL, and advanced Excel. Cheryl is known for her detail-oriented approach, problem-solving skills, and ability to communicate complex data in an understandable way. Her work greatly supports decision-making processes by providing clear, data-driven insights.

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Work Background

Harley-Davidson Motor CompanyData Steward

Jan. 2024 - Jul. 2024Milwaukee, Wisconsin, United States● Based on meetings with stakeholders and learning project requirements (where data is located, frequency of data availability, responsible source for data, frequency of reporting required, fields needed, time periods needed, output expectations, why is reporting needed), create and maintain Monthly and Daily reports using Power BI and several proprietary data sources. ● Create Scorecards in Power BI utilizing DAX and Power Query and multiple different data sources. ● Create ad-hoc report requests ● Update/maintain Supplier database ACHIEVEMENTS: ● Improved Power BI Dashboard to replace maximize Warranty Recovery ● Trouble-shoot and solved coding issues in Power BI Dashboard for other departments

Harley-Davidson Motor Company via MindlanceData Steward

Apr. 2021 - May. 2024Remote

SC Johnson via ProKatchersSupply Chain Analyst

May. 2020 - Nov. 2020United States● Create and maintain Monthly and Daily reports utilizing Tableau and SAP BW…and several proprietary data sources ● Create ad-hoc report requests ● Learned Teradata Studio and Teradata Assistant to create and maintain Teradata Tables and Views ACHIEVEMENTS: ● Learned SQL to create and maintain data Tables and Views

Harley-Davidson Motor Company via MindlanceSr Consumer Insights Analyst

Jul. 2019 - Apr. 2020MilwaukeeUse Tableau or Power BI to deliver monthly reporting utilizing several proprietary database sources

AcostaSpace Technologist

Nov. 2018 - Jun. 2019Waukesha, WisconsinUse my background and skills to meet the client's needs.

Batteries Plus BulbsSpace Analyst

Apr. 2018 - Oct. 2018Hartland, WI● Create floorplan product layouts for retail locations ● Create planograms ● Monitor and project solve emails from retail locations ● Trained in Symphony Gold planogram software. ACHIEVEMENTS: ● Learned internal order systems without aide to validate planogram accuracy ● Traveled to retail locations to set stores for openings

AerotekDemand Planning Analyst

Jun. 2017 - Dec. 2017Master Lock Learned Power BI (with DAX Coding) to create business trend dashboards Learned Tableau to update business trend dashboard Use Oracle BI internal sales data, or customer pos data, to review trends to project future sales.

MillerCoorsSpace Analyst

Aug. 2012 - Jun. 2017Milwaukee, WisconsinCreate beer category plan-o-grams for customers on a store-by-store basis across the nation based on the customer's requirements. Worked with BI to merge data from Space Reporting System database with the SAP Business Objects database to determine where there were gaps in authorized products versus sales...as well as items with sales that were not authorized to increase category sales.

Market Performance GroupCategory Analyst

Sep. 2011 - Jul. 2012Milwaukee, WICategory Analytics Provide analytics services against client deliverables at various levels of participation. Merchandising Analytics Provide plan-o-gram creation, modification, reporting, at shelf merchandising, store auditing, consumer insights, space-to-sales analysis. Project/Client Management Project management and client lead responsibilities and daily management interaction with key customer personnel. Mentor team members to aid in their progress in the organization. ACHIEVEMENTS: •Created automated scorecards •Created automated presentations •Extensive creation and use of Pivot Tables

Daymon WorldwideLead Category Analyst

Sep. 2009 - Sep. 2011Category Analytics Provide analytics services against client deliverables at various levels of participation. Merchandising Analytics Provide plan-o-gram creation, modification, reporting, at shelf merchandising, store auditing, consumer insights, space-to-sales analysis. Manager Train/coach Category Analyst in Category Management Process, and in the software needed to do category management. Project Management Project management and client lead responsibilities. Mentor team members to aid in their progress in the organization. ACHIEVEMENTS: •Created label inventory tracker to track ALL the Private Label products sold at Roundy's for label inventory in order to reduce costs to suppliers and Roundy's for new Private Label branding project initiated by Roundy's •Created promotional performance tool in Access

Dreyer's Grand Ice CreamCategory Development Manager

Jul. 2006 - Aug. 2009Category Analytics Provide analytics services against client deliverables at various levels of participation. Merchandising Analytics Provide plan-o-gram creation, modification, reporting, at shelf merchandising, store auditing, consumer insights, space-to-sales analysis. Project Management Project management and client lead responsibilities. Mentor team members to aid in their progress in the organization. ACHIEVEMENTS: •Created automated scorecards •Created automated presentations •Helped sales team achieve 100% distribution in the marketplace

Advantage Sales & MarketingBusiness Development Manager

Mar. 1988 - Jun. 2006Brookfield, WIBusiness Development Manager, July 2004 to June2006 •Business Development Manager for: Allergan, AMO, Becton Dickinson, Binney & Smith, Fuji Film, Insight Pharmaceuticals, Iron Out, MedTech, Mentholatum, Schwarzkopf Henkel, The Village Company •Customer Development Manager for Roundy’s for: Alberto Culver, Cargill, Duraflame, Landers, Rubbermaid, Slim-Fast, Unilever HPC, WD-40 •Present all new item launches…use top-line category analysis in presentations •Manage 3,500+ SKU’s across these clients •Forecast sales, promotions, and displays for these clients •Maximize/maintain distribution mix throughout customers in marketplace •Present all pricing changes/monitor prices at customers in marketplace Lead Category Analyst, October 1996 to July 2004 Director of Marketing, October 1996 to December 2003 • Manage Annual MACC Fund (Midwest Athletes Against Childhood Cancer) charity program with 19 years of donations, exceeding $1.9 million Director of Information Systems, September 1997 to July 2001 Marketing Specialist, May 1992 to October 1996 Executive Secretary, March 1988 to May 1992 ACHIEVEMENTS: •+16.6% Revenue Budget for entire client portfolio 2005 vs 2004 •Obtained addition of 127 SKUs of distribution throughout marketplace 2005 vs 2004 •Sold 58.4% more displays 2005 vs 2004 at customers in marketplace

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