LenovoSr. Product Marketing Manager, Infrastructure Services
Jul. 2021Bucharest, Romania Β· RemoteLed the development of compelling messaging for new service releases, effectively communicating their value to sales teams and channels. I collaborated with various departments to plan roles and responsibilities for successful launches. Furthermore, I equipped sales teams with marketing enablement tools. Researching the market helped me identify untapped opportunities and buyer personas for pricing strategies. In addition, I created a variety of content assets to engage our audience, including flyers, sales decks, case studies, videos, and webpages. Through market intelligence, I led impactful geo-marketing initiatives tailored to buyer persona needs, enhancing market presence and customer satisfaction.