Roxana Rosu - Product Marketing Manager, Lenovo

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Work Background

LenovoSr. Product Marketing Manager, Infrastructure Services

Jul. 2021Bucharest, Romania · RemoteLed the development of compelling messaging for new service releases, effectively communicating their value to sales teams and channels. I collaborated with various departments to plan roles and responsibilities for successful launches. Furthermore, I equipped sales teams with marketing enablement tools. Researching the market helped me identify untapped opportunities and buyer personas for pricing strategies. In addition, I created a variety of content assets to engage our audience, including flyers, sales decks, case studies, videos, and webpages. Through market intelligence, I led impactful geo-marketing initiatives tailored to buyer persona needs, enhancing market presence and customer satisfaction.

N-ablePartner and Sales Enablement Manager

Dec. 2020 - Jul. 2021Vienna, AustriaI spearheaded the development of the partner onboarding training program in collaboration with the Channel sales team and Sales Engineers. I managed ongoing partner enablement programs, coordinating and delivering new partner onboarding and certifications. Additionally, I introduced the inaugural Competitor Training Program for partners. Furthermore, I orchestrated and delivered enablement programs across EMEA and APAC regions, partnering with sales leaders and cross-functional teams. These programs encompassed new hire onboarding, sales technologies, sales skills, product education, and certifications.

GFI SoftwareSenior Channel and Programs Marketing Manager

Jan. 2017 - Dec. 2020RemoteCrafted and executed integrated marketing campaigns, collaborating with global channel partners and the marketing team. I oversaw the global communications program, including channel communications, and developed content for various needs such as blog posts, datasheets, whitepapers, and more. Additionally, I coordinated partner events and marketing webinars, and played a key role in designing and managing the 2018 Partner Program in close collaboration with the Channel sales leadership team. I also managed channel marketing budgets and rebate programs, serving over 50 distributors worldwide.

BitdefenderWorldwide Partner Program Manager

Jul. 2016 - Jan. 2017Bucharest, RomaniaDeveloped a wide variety of communications content, such as newsletters and messages for renewals. Optimizing partner experiences and channel infrastructure, including refining the Partner Portal's presence on Google and overseeing onboarding training for new sales team members. I also managed Google Analytics and Omniture accounts to tailor Partner Portal content effectively, coordinated channel strategy updates, and updated Partner Program documentation periodically. Additionally, I created reports analyzing distribution landscape, coverage, revenue evolution, and forecasting.