Julie Kesler

Global Program Manager @TikTok

👍 Sales & BizDev✨ Business OwnerBusiness OwnerCustomer Success Manager

The TL;DR? I'm someone who can help you work smarter rather than harder. I've worked the last decade with some of the hottest, high-growth tech startups and movers and shakers in a smorgasboard of industries. I know Ops, and I know how to hack a path to success with less. I'm a great thought partner and I can help you build your roadmap for making your own life a lot easier. But if you're looking for something more formal...here's the intro that OpenAI wrote for me: Experienced Director of Operations with over a decade of expertise in strategic planning, cross-functional leadership, and boosting operational efficiency. Known for turning complex challenges into clear, actionable strategies and driving business growth through innovative solutions. Proven success in managing global teams, enhancing productivity, and fostering continuous improvement. Skilled in aligning goals with execution, delivering measurable results, and ensuring smooth communication across all levels. Passionate about leveraging technology to optimize processes and ready to bring visionary leadership to a dynamic, growth-oriented company.

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Work Background

TikTokGlobal Program Manager - Ecosystem Labeling

Jan. 2022Los Angeles, California, United States

Second Life Candles LLCOwner

Jan. 2023Los Angeles, California, United States

CareRevStrategic Operations Manager

Feb. 2021 - Jan. 2022Los Angeles, California, United States- Project Managed operational improvement initiatives for Marketplace, Ops, and Growth & Strategy team project needs. Managed stakeholders, allocated resources, - Implemented streamlined credentialing system to replace manual entry, cutting credentialing time by >50% and improving scalability by >300% - Designed and Implemented 3 Salesforce verticals to fix workload, visibility, accountability - Built forecasting models for company KPIs, including shifts posted, shifts filled, professional activations, and expected shift revenue on a rolling quarterly basis. Implemented goal forecasting with accuracy of ~90% - Established standard modeling procedures/strategies, compiled financial forecasts for VPs - Designed additional needed data infrastructure, consulted with data and engineering to build, execute, and standardize collection. Created reporting and dashboards for ops teams - Modeled growth patterns for new and existing account growth to enable Account Managers to set realistic and visual expectations with facility partnerships - Centralized reporting and product request processes, obtaining data & product buy-in

BIGOSenior Operations Manager

Jun. 2020 - Feb. 2021Los Angeles, California, United States- Promoted to Senior Manager within two months of starting position. Hired, trained, and directly managed a team of 9 LA teammates and 11 CDMX Support Staff - Planned, designed, and executed over 50 events on the BIGO Live app for "Family" users, bringing in over $36 Million in direct revenue over 7 mos, and increasing event attendance 1200% from 78 to 1000 avg users/day, managing a $1 Million/month event budget - Improved ROI average for budget spent from appx. 4x to over 6x by cutting unnecessary cost and implementing more volume on ROI-positive and engaging events - Strategized Family education and accessibility, resulting in over 200% growth -- 1500 additional Family groups created and over 22,000 additional Active Users - Absorbed Canada region ops, and oversaw strategy & goals for North America Family Ops - Launched "Family Focus" program to increase customer support and Family Growth, providing each family with an "Advisor" as a resource for improving community and growth - Overhauled and automated records & reporting infrastructure (GSheets, JS, SQL) standardizing team and company processes, eliminating 95% of manual entry (25-30h/day) - Reduced response time to Family Support Whatsapp chats from >3 days to <12 hours, reduced failure rate from 50% to <10% with organization and accountability tracking - Forecasted KPIs and set OKRs for team for annual growth to meet company objectives - Awarded "Outstanding Employee" of 2020 for the US team

BirdOperations Associate

Feb. 2020 - Jun. 2020Greater Los Angeles Area• Train and Supervise the Charger Operations team, managing 15+ specialists responsible for contractors across 50+ markets • Eliminate over 100 hours of labor per week by building and managing infrastructure for data collection. Created a CRM system from 60+ integrated sheets, SQL, JavaScript, Python functions, and middleware (Zapier) automations. • Design experiments and A/B Test hypotheses for effectiveness on owned KPIs, I.e. incentives, pricing, engagement • Strategic management of Gig Contractor onboarding in the US and Europe, including program design and app UI • Create weekly, monthly, quarterly reports for Business Reviews covering conversion, spend, and pickup rate KPIs • Regular ad-hoc data analysis and business case, process, and documentation creation for department initiatives • Utilize Tableau, Mode SQL (DBMS) to mine and aggregate data and build dashboards for KPI monitoring • Forecast and meet dynamic weekly and quarterly goals for new-contractor quotas, between 500-10,000 weekly • Develop and manage ad spend strategy, overseeing click through rates, cost-per-click, cost-per-acquisition (CPA) • Create and integrate working procedures company-wide to ensure the best User Experience for contractors and Riders by balancing complex relationships amongst Charger, Rider, Nest, Trust & Safety, and Government Partnerships teams • Source, consult on, and integrate cost-effective vendor software (Sonar, Zapier, Zendesk Sell, Tray.io) and in-house solutions to bridge information gaps between Ops processes and Database functions • Plan and execute gig contractor integration into new market launches based on market capacity and vehicle allocation • Consult cross-functionally with Eng teams on Consumer Product and App Features • Research and manage competitive positioning and strategy, including competitor pricing, products, tech, and trends

BirdOperations Supervisor

May. 2019 - Jun. 2020

BirdOperations Specialist, Team Lead

Oct. 2018 - Jun. 2020Los Angeles, California

BirdOperations Specialist

May. 2018 - Jun. 2020Greater Los Angeles Area

IM FlashProcess Technician

Jun. 2016 - Apr. 2018Lehi, Utah• Optimized and managed semiconductor manufacturing processes using control charting, project management, procedure optimization, experimentation, and root cause and data analysis. • Managed factory prioritization for PVD and Implant areas under directives of parent firms, Intel and Micron, and directly maintained product compliance to customer specifications; prevented 1000+ quality failures over the course of 2 years • Trained and certified in PPE and HAZMAT regulations, OSHA standards, and maintained highest possible safety score. • Created and frequently updated documentation for processes; revised 10+ documents, each saved 100+ hours per year in training, reference, and procedural efficiency and potentially over $50,000 in product • Performed analysis on mechanical procedures from schematics, drawings, parts lists, work-orders, and engineering reqs. • Collaborated with Process-, Equipment-, and Data Engineers, and Management for projects on product improvement. • Controlled product quality on over 100,000 units each week, including qualification testing, tool maintenance, process improvement, and statistical analysis, requiring a base knowledge in Physical Vapor Deposition and Ionic Implants. • Ensured cross-functional, multi-departmental trainings and created training plans for peers and new-hires.

University of Utah - David Eccles School of BusinessTeaching Assistant (Operations Management)

Dec. 2015 - Feb. 2017Greater Salt Lake City Area

AllstateOffice Manager

Aug. 2015 - Jan. 2016Salt Lake City, UT• Handled daily operations of insurance payments, vehicle transfers and new customers, and information collection. • Extended 20 - 40 cold calls daily to prospective customers to for insurance policies; obtained 10 new clients for the agent. • Executed weekly special projects to identify and capture prospective clients for personal and commercial insurance.

American ExpressIntern

Jun. 2015 - Aug. 2015Salt Lake City, UtahCompliance and Privacy in Global New Accounts • Analyzed root causes of compliance violations of federal and bank regulations on Customer Support team, then developed an improvement action plan; implemented five strategies in employee incentivization, procedure optimization, testing, and qualification testing to raise compliance scores from 94% to 98% or higher, in less than 3 months.

University of Utah Department of TheatreExecutive Assistant

Aug. 2014 - Apr. 2015204 s 1500 e Rm 206, Salt Lake City, UT 84115• Improved office organization by 50%, by digitizing and filing student records and streamlining mail delivery. • Processed student records, invoices, scholarship applications and awards, and professor tenure applications. • Scheduled and managed travel and appointments for the Dean and other department executives. • Drafted, edited, and finalized advertisement media, tenure applications, scholarship offers, marketing material, playbills, memos, departmental newsletters, and official notices and presentations for the Dean, CFO, Marketing, and professors. • Coordinated all classrooms and schedules for classes, productions, seminars, and vocal coaches.

Palm Beach TanManager in Training

Mar. 2014 - Sep. 2014Saratoga Springs, UT• Boosted overall salon productivity and earnings by 10% during tenure. • Processed weekly sales, inventory, and payroll reports, and tracked employee sales metrics and learning progress • Managed trainings on sales, related tanning science, product knowledge, retention, systems/safety, and customer care

AeropostaleSales Lead Manager

Jun. 2011 - Mar. 2014Park City, UT• Oversaw 20+ associates in Park City and The District retail locations; implemented daily marketing directives. • Directed, managed and improved shipment reception and processing, raising efficiency by over 30%. • Optimized sales and conversion metrics, typically $1000-$5000 per day, occasionally over $30,000.

University of Utah Red ZoneSales Associate

Apr. 2012 - Jun. 2013Sandy, UtahSales, cashier and money flow, maintenance, organization, and extensive product knowledge. Independent shift and total store coverage frequently required.