Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥100%
Startup Founder
✔️100%
IT
✨100%
Business Owner
Geos
Work Background
Member
ChiefMember
Dec. 2022Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down.
Marketing and Communications Strategist | Fractional CMO
sevenhalo strategiesMarketing and Communications Strategist | Fractional CMO
Oct. 2022Greater New York City AreaSpecialist in marketing, content & communications strategy, revitalizing brand positioning, product marketing, sales enablement, social media, growth marketing initiatives, and team development. Client categories, past and present: marketing technology, mobile app, pet, PR, professional services.
Senior Vice President Marketing
Fluent, IncSenior Vice President Marketing
Oct. 2020 - Oct. 2022New York City Metropolitan AreaExecutive for data-driven performance marketing company, working with Fortune 500 brands, affiliates, publishers and mobile app developers. - Managed full-stack marketing across six business units, globally. - Responsible for over $18 million in marketing generated revenue.
Vice President, Global Marketing
TapadVice President, Global Marketing
Dec. 2018 - Jun. 2020Greater New York City AreaExecutive for global marketing for industry-leader in digital identity resolution. Responsible for brand strategy, product marketing and sales enablement, media relations and internal communications.
Vice President, Marketing and Communications
Integral Ad ScienceVice President, Marketing and Communications
Sep. 2016 - Feb. 2018Greater New York City AreaResponsible for global corporate communication strategy and execution. Lead team responsible for press and analyst relations, crisis communications, content marketing, executive communications, thought leadership, industry engagements, digital, social media and internal communications for a $100M+ revenue business.
Group Manager, Global Brand Marketing – Search
MicrosoftGroup Manager, Global Brand Marketing – Search
May. 2011 - Sep. 2016Greater New York City AreaResponsible for branding architecture and strategy, messaging and campaign strategy, PR and executive communications for Bing Network (incl. Bing Ads), a $4B business.
Senior Marketing Manager, Search
Yahoo!Senior Marketing Manager, Search
May. 2010 - May. 2011Greater Los Angeles AreaResponsible for brand, messaging and creative strategy of publisher, mobile, reseller and technology partner segments, industry and sales enablement initiatives between Yahoo and Microsoft.
Market Engagement Lead, West Region
MicrosoftMarket Engagement Lead, West Region
Jan. 2008 - May. 2010Greater Los Angeles AreaResponsible for regional in-market, industry engagement strategy and execution for Los Angeles, San Francisco, Seattle sales teams; targeting agencies, national and global brands, specific verticals. - Responsible for $24M revenue via in-market proprietary and greenfield programs. - Established cross-business partnerships with Bing, MSNBC, XBOX and Mobile to drive opportunities.
Account Director, Digital and Direct
M&C SaatchiAccount Director, Digital and Direct
Feb. 2007 - Jan. 2008Greater Los Angeles AreaAccounts: Ketel One, PETCO, San Diego Zoo, Crystal Cruises, City of Beverly Hills, Tourism Australia, City National Bank. Responsible for the strategic planning and account management of all digital and direct marketing clients in North America.
Senior Marketing Manager, B2B
Yahoo!Senior Marketing Manager, B2B
Jun. 2003 - Jan. 2007Greater Los Angeles AreaIncreased marketing initiatives by 254% from 2003 to 2005 via new advertiser and events program. Responsible for competitive positioning for events, research, communications and partnerships.
Account Supervisor (Freelance)
Grey GroupAccount Supervisor (Freelance)
Feb. 2003 - Jun. 2003Greater Los Angeles Area
Account Supervisor
Deutsch LAAccount Supervisor
Sep. 2001 - Jan. 2003Greater Los Angeles AreaLed integrated B2B direct marketing campaign for J.D. Edwards, achieved a 36% response rate and generated $10M+ within six months. Partners included HP, Microsoft, Intel.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Erika on Intch
Marketing
464748 people
15
Digital Marketer @ The AES Corporation
19
Founder @ Beagle
15
Human Resources @ UB Greensfelder
MarketingBrand Marketing Manager
108668 people
15
Digital Marketer @ The AES Corporation
15
Human Resources @ UB Greensfelder
15
Principal Consultant @ Marketing Endeavors Strategic Consulting