Kayla Lafi

Product Marketing Manager @Freelancer

Growth HackerCopywriterCRM managerMarketing Analytics ManagerUX/UI DesignerProduct Designer🐦 DesignCommunity ManagerBrand Marketing Manager🔥 Startup Founder💸 Marketing🧨 ConsultingProduct ConsultantCommunications ManagerCustomer Researcher

As a Product Marketing Manager with over a decade of experience and more than four years specializing in B2B and SaaS companies, I am passionate about transforming complex products into compelling stories that drive business growth. I combine deep insights into human behavior with strategic storytelling, creating impactful marketing campaigns that resonate with target audiences. My innovative approach leverages the latest in AI technologies to develop effective marketing strategies that not only capture attention but also foster lasting customer relationships. My expertise lies in aligning product capabilities with market needs, ensuring that marketing efforts are both relevant and effective. Beyond my professional work, I am the founder of Teens Living with Celiac, a non-profit organization dedicated to empowering teens and young adults living with celiac disease. We are currently seeking board members to help further our mission. If you are interested in making a positive impact, please reach out to learn more. I am also a passionate advocate for AI and product marketing, frequently sharing my insights and expertise as a speaker at industry events. My goal is to inspire and educate, helping businesses navigate the evolving landscape of product marketing and achieve their growth objectives

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Work Background

Product Marketing AlliancePMA Insider

Mar. 2024

InvenicsProduct Marketing

Apr. 2023London Area, United Kingdom

TLC, Teens Living with CeliacFounder

May. 2010United StatesVolunteer- Determined to meet the needs of 1% of Celiac individuals worldwide

SAYge LinkProduct Consultant

Jan. 2022United States

buildspaces5 nights&weekends

Jun. 2024 - Jul. 2024building the first celiac ai lifestyle assistant - beta will done with a select cohort of individuals

invenicsProduct Analyst

Jul. 2022 - Apr. 2023London Area, United Kingdom

University of East LondonResearcher

Feb. 2022 - Sep. 2022London, England, United KingdomConducting independent research in social psychology Qualitative research methods, with previous experience in quantitative research methods

UpworkProduct Manager

Apr. 2021 - May. 2022United States

UpworkProduct Marketing Specialist

Sep. 2017 - Sep. 2021Remote

Bratskeir & CompanyAccount Coordinator

Jan. 2017 - Dec. 2018Greater New York City Area- Drafted external communications, including press releases, Q&A's, backgrounders, media alerts and creative pitches for beauty brands including CND, Revlon Fragrance House, and L'Oreal Multicultural Beauty department - Coordinated creative product mailings for top beauty editors & social influencers - Assisted in the planning and production of client events such as brand activations, red carpet press events, & product launches - Provided account management and prepared all client facing material such as creative decks, campaign recaps, and media reports - Maintained relationships with top fashion, beauty, and wellness influencers & writers in Los Angeles, New York City area, and Canada