AICPASr. Director, Marketing
Nov. 2019Durham, NCServes on Marketing Leadership Team, responsible for strategic development and implementing integrated, multichannel initiatives across online resources globally. Own the holistic digital strategies, journeys, and GTM experience position across full audience funnel. Develop strategies and tactics to increase brand & portfolio exposure, drive on-line sales, improve UX, generate new leads; Manage Agile/scrum team of Product Owners and enable sales teams to build relationships with potential new customers. Drive customer-centric mindset and conversion, utilizing strategic objectives to engage with professionals in Finance & STEM adjacent industries.