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Work Background
OndernemersadviseursSr. Online Marketing Adviseur Ondernemersadviseurs
Jun. 2024Maastricht, Limburg, Nederland
SafeguardSenior Online Marketeer
May. 2024BredaSince 2015, we have been working on an application that enables emergency calls to be made in the most efficient way possible in the event of a workplace emergency. See at a glance where the incident is and call in the right help. Our system searches for the fastest available help, provides up-to-date information about the emergency and enables mutual communication. The level of safety largely depends on reliability. With Safeguard, you increase and guarantee it. Use available information, create a report and gain insight into your emergency organisation. My Role > Research what marketing needs Safeguard has
> Optimize collaboration with external parties
> Optimize SEA and SEO efforts in NL & DE
> Server side tracking
> Find a marketing employee
SUPSSenior Online Marketeer
May. 2024 - Jun. 2024Amsterdam, Noord-Holland, NederlandSUPS is an Amsterdam brand. Our mission is to empower women from within in a simple and powerful way.
Backed by science, formulated by experts and using only the best ingredients available, our goal is to be there for you through all the highs and lows of life. Because, only when you feel good can you become and remain the best version of yourself. Statistics show that, on average, women live longer than men, but their quality of life is often lower. Why is that? That is because you often take care of everything and everyone around you, except yourselves. SUPS brings the focus squarely back to you, as a woman, and bolsters your strength with high-quality and nutritional supplements which are proven to be effective. Create a daily one-minute ritual for yourself, so that you can be there for others, with more energy and mental balance. This will not only benefit those you care about, but most importantly; you will also benefit. My Task
Setup server side tracking within WooCommerce. Also advice on the usage of the data streams.
LOFTY MANNERSenior Online Marketeer
May. 2024 - Jun. 2024Amsterdam, Noord-Holland, NederlandWe are Lofty Manner
We are a fast-growing fashion brand from Amsterdam that makes exclusivity accessible. Our in-house designed collections are on trend, outspoken, comfortable and feminine. Clothing in which you can be yourself, but at your best and appropriate for the moment. You will find our brand in more than 250 stores throughout the Netherlands and Belgium. Our story Show who you are.
You can really be yourself in clothes that suit you. We are Lofty Manner. A boutique fashion brand with twelve limited collections per year. Discover uniquely designed styles for every day that you can combine endlessly. Warm color combinations. Signature prints. Statement details. But above all: unique and stylish designs designed by our in-house designers in Amsterdam. Whatever the day brings: we invite you to show who you are. With a look that you can easily adapt to the next moment. Blend. Match. Unmatch. Always, in a Lofty Manner. My Task
Setup server side tracking within shopify. Also advice on the usage of the data streams.
Donsje AmsterdamSenior Online Marketeer
Apr. 2024 - Jun. 2024Amsterdam, Noord-Holland, NederlandBORN IN AMSTERDAM
Donsje is a high-end baby & childrenswear brand
with an authentic style and caring mindset. We offer a unique wardrobe with imaginative footwear, timeless apparel and matching accessories that are loved by children and everyone around them. The unique Donsje pieces can be recognized by the exquisite details, fine materials, and timeless designs. Ensuring an extra adorable and timeless look. Each year we launch seasonal collections, presenting new exclusive designs inspired by heartening themes. My Task
Setup server side tracking within shopify. Also advice on the usage of the data streams.
Penn&Ink N.YSenior Online Marketeer
Nov. 2023 - Apr. 2024Breda, Noord-Brabant, NederlandPENN&INK N.Y started with the simple idea, sprouting from impressions formed in our youth. Our fathers and mothers taking off their suits and ties the moment they got home from work. Living their days in uncomfortable clothes: we knew that couldn’t be the meaning of this life. This formed the basis of our collections, our inspiration. This is how our well-know travel quality was born. We think it is important that you always wear what suits you. We want you to feel comfortable and yourself in our clothes. You don't have to follow trends. Once you've found the perfect item you don't want to replace it. It's not just for a season, it's for a lifetime. My Role
I advised the marketing team on their daily activitities and gave them input on how to improve the total marketing machine.
TrueLimeSenior online marketeer
Jul. 2023 - Jul. 2024Breda, Noord-Brabant, NederlandNo-nonsense digital agency In everything we do, our clients' expectations are leading. No-nonsense, hands on, with both feet on the ground. Call it what you want. Thanks to knowledge of your market, by putting customer needs first and proven technology, we always arrive at successful solutions quickly. My responsibilites:
> Digital Marketing Strategy
> Tracking implementation
> CRO
> SEO
> Email Marketing (Automation)
> Linkedin Ads
> Data analysis
> Coaching & training
GoToo TravelOnline marketingmanager
May. 2023 - Mar. 2024NederlandGoToo organizes group adventure trips, and at the same time, we really hate the word group trip. Yes, we spin together an amazing travel adventure that is by far the most fun to experience together, but you are free to do whatever you want every day. Sitting at the table together can be nice, but you are free to eat with whom and where you want. After all, you do the same before and after your trip. My responsibilities:
> Digital Marketing Strategy
> Go-To-Market Plan
> Social Ads
> SEA
> SEO
> Tracking implementation
> Data analysis
> Partnership management
> Brand management
senz° umbrellasSenior Online Marketeer
Oct. 2022Breda-Tilburg AreaThe mission of senz° is to make the best-working and most sustainable umbrella in the world. One that’s strong, practical and able to protect you from the heaviest showers, the worst storms and the brightest sunshine. Once launched, senz° quickly picked up a great many fans. Since its introduction in 2006, more than 3 million people all over the world have chosen a senz° umbrella. My Role
Set up tracking and infrastructure for paid search ads. I'm also the digital marketing advisor for several projects.
Parakar GroupSenior Online Marketeer
Oct. 2022 - Jun. 2023Breda, Noord-Brabant, NederlandAre you planning an international expansion? Do you want to employ the right people overseas? Growing your business in new markets around the world can be difficult. Parakar is your international partner. We employ your people in the broadest way, whether you call it employer of record, outsourced payrolling or umbrella contracting. My Role
Responsible to set up digital marketing activities such as paid ads and social ads. Also in the lead of the process to find a suitable digital agency and the strategy for 2023.
Techno Brabant B.V.Senior Online Marketeer
Jun. 2022 - Jan. 2024Oudenbosch, Noord-Brabant, Nederland"We are a technical wholesaler. A reliable and committed total supplier of quality products and machines in many sectors, including industry and construction. Of course, supply, price and quality are important to us, but 'service' in particular is of paramount importance. We like to go the extra mile for our customers." My Role
Responsible to set up digital marketing activities such as paid ads and social ads together with employees. Also in the lead of the process to find a suitable digital agency and the strategy for 2023
heycarDigital Marketing Architect / Online Marketing Manager
Sep. 2021 - Jan. 2023NederlandOne of Europes leading online marketplace for quality used cars of all well-known brands. We are a strong sales enabler for all our partners by bringing together dealers and brands aiming to digitalize their automotive sales and services. My Role
Fully responsible for all digital marketing activities and the lauch of heycar.nl with a budget of 1.5 Mln
DR-HO'SOnline Marketing Advisor Europe
Aug. 2021NederlandDr. Ho believes that our modern sedentary lifestyles, high-stress levels, and poor diets are the primary reasons why we are not living as healthily as possible. He strongly advocates that everyone take more proactive preventative measures to promote optimal body function and maximize their quality of life. He also believes that if a person suffering from pain is given the right tool, they can relieve their pain independently without costly appointments. Dr. Ho’s objective in life is to make available self-care products that are easy, safe and effective; so people can get the relief they need and get their life back. My role
Advise on digital marketing strategy for Benelux
VistaSenior SEO Advisor
Jul. 2021NederlandVistaPrint, a Cimpress company, helps small business owners create professionally designed, modern customised marketing with the range of products they need to appear professional and prepared. My Task
SEO advisor for the Dutch website of Vistaprint
CentricSenior Online Marketeer
Jun. 2021 - Sep. 2021's-Hertogenbosch, Noord-Brabant, NederlandBy combining our knowledge of IT with years of experience with industry-specific processes in the government, supply chain and financial sector. This unique combination sets us apart from the rest. Together with our customers, we develop working solutions that contribute to achieving their objectives. Because their success is our success. My Role
Create online an marketing strategy for the HR & Payroll department. And the infrastructure for my successor to start working on it.
Lead HealthcareSenior Online Marketeer
Feb. 2021 - Aug. 2021Baarn, Utrecht, NederlandLead Healthcare does everything to awaken, encourage and challenge the entrepreneurial mindset in every healthcare professional. That's why we say: Let's act beyond. We look beyond our own daily tasks. Give each other inspiration and space for idiosyncratic ideas. And at the same time, we look for cooperation. Within our organisation and beyond. Because we need each other to make that big, positive impact. So that we can enjoy life for longer and contribute more to society. My Role
Responsible to set up digital marketing activities such as paid ads and social ads. Also in the lead of the process to find a suitable digital agency.
Partout digital native agencySenior Online marketing Consultant (SEA / SEO / CRO)
Aug. 2020 - Jul. 2021Eindhoven, Noord-Brabant, NederlandWe open digital. We open the possibilities of digital for SMEs, government and startups. Build your brand, develop digital products, solve strategic issues and get your team trained in digital marketing. We do it faster and more transparently. My work: Consulting their customers on SEO, SEA and CRO
POM Amsterdam BVSenior Online Marketeer
Jul. 2020NederlandSince 2011, the sisters behind the POM Amsterdam brand, Liesbeth and Violet Lotgering, have been making high-quality scarves and clothing in which women feel beautiful and strong. Fashion items that emphasize unique femininity and with which you express your true, colourful self: Dare to be Colourful. My role
Responsible for tracking set up and optimizing the platforms for better conversions together with the agency and developers.
Omni Channel GroupSenior Online Marketeer
Apr. 2020Breda, Noord-Brabant, NederlandOmni Channel Group is an international, dynamic organisation dedicated to developing and selling consumer products in various categories on a daily basis. Omni Channel Group's portfolio includes well-known brands such as Tommy Teleshopping™, Toppers from TV®, Nutribullet, HEBEskin®, BluMill®, Dr Ho and Felman®. We serve the customer directly (B2C) through our own webshops, direct marketing and international Marketplaces and also serve the Retail channel (B2B) with unique product promotions, which are fully developed in-house. All our brands are supported with our own media mix, in which TV (+200 hours of air-time per week) and online advertising are the main drivers. My Role
Digital marketing advisor and involved in managing the tracking of all marketing activities. Besides that I build shopify webshops for the new brands they add to their portfolio.
Lennart van Breugel - Online Marketing StrateegFreelance / Interim Online Marketing Expert | Beschikbaar ✔️
Feb. 2020Breda en omgeving, NederlandAre these hot topics for your organization?
> Getting more conversion from your online marketing
> Ways to get more out of your online marketing budget > Creative new online marketing campaigns
> Expanding marketing automation
> More organic visitors to my website I like to think along with you and help make your online marketing activities many times more effective. Are we going to do this together? Let me know! Phone: +31651682395
Mail: lvb@lennartvb.nl Tools I can work with: CMS
• Wordpress & Woocommerce
• Drupal
• Joomla
• Sitecore
• Shopify
• Magento 1
• Magento 2
• Salesforce
• Umbraco Pagebuilders
• Instapage
• Leadpages
• Unbounce • Elementor Google
• Google Analytics
• Google Analytics 4
• Google Analytics 360
• Google Ads
• Google Tag Manager
• Google Search Console
• Google Merchant Centre
• Google Datastudio Email Marketing & Automation
• Mailchimp
• Spotler
• Sharpspring
• Clang
• Marketo
• Hubspot
• Active campaign
• Copernica
• Mailcampaigns SEO
• Screaming frog
• Deepcrawl
• Search metrics
• Semrush
• Ahrefs
• SEranking
• Sistrix
• Yoast • Majestic SEO
• Moz
• Contentking CRO
• Hotjar
• CrazyEgg
• Google Optimize
• Visual Website optimizer
• Optimizely Social
• Facebook ads
• Instagram ads
• Linkedin ads Affiliate
• Tradetracker
• Daisycon
• Partnerize Other
• Basics HTML
• Basics CSS
SuperBraveSenior Online Marketeer
Mar. 2018 - Feb. 2020Oud Gastel, Provincie Noord-Brabant, NederlandSuperBrave is gespecialiseerd in eHealth concepten. We werken samen met apotheken, drogisterijen en artsen. Wij verzorgen online marketingcampagnes en optimaliseren websites en apps. In mijn rol als senior online marketeer bij Superbrave ben ik verantwoordelijk voor het volgende: > Online marketingstrategie
> Aansturen van online marketingbureaus
> Verbetering van de algemene online zichtbaarheid > Optimalisatie van het klanttraject
> SEO
> CRO
> Affiliate
> E-mail
Yonego B.V.Internet Marketeer (SEO / CRO)
Jul. 2016 - Feb. 2018Breda en omgeving, NederlandVan strategie naar ROI De Yonego-strategie is gericht op het online laten groeien van uw bedrijf. Online resultaten beginnen met het formuleren van een missie en het vertalen daarvan naar concrete doelstellingen. Onze ervaren accountstrategen nemen hierin het voortouw en kijken samen met u hoe zij uw online business kunnen laten groeien en wat er nodig is om dit te bereiken. In mijn rol als internetmarketeer heb ik mij gespecialiseerd in SEO en CRO. Mijn taak is om het maximale rendement uit de online activiteiten van bedrijven te halen. Dit heb ik kunnen doen voor kleine, MKB en grote bedrijven in diverse sectoren.
Tommy Teleshopping B.V.Online Marketeer
Oct. 2014 - Jun. 2016BredaOver Tommy Teleshopping
Tommy Teleshopping is bekend van de televisie. De producten van Tommy Teleshopping zijn zowel 's ochtends als 's middags dagelijks te zien op de zenders RTL5, RTL7, RTL8 Net5 en SBS6. Het bedrijf ontwikkelt en exploiteert home shopping formules en interactieve diensten voor TV en internet. Mijn verantwoordelijkheden zijn het onderhouden en ontwikkelen van de online communicatie van Tommy Teleshopping B.V., Postorder Groep B.V. en TelTV B.V. De belangrijkste taken die onder mijn verantwoordelijkheid vallen zijn: > E-mailmarketing
> Affiliate Marketing
> SEO
> Optimalisatie van de conversie > Multichannel/crosschannel online marketingcampagnes
> De ontwikkeling van de online marketingstrategie
Alcadis IP Solutions B.V.Online marketeer
Feb. 2013 - Sep. 2014HoutenOver het bedrijf
Alcadis is een netwerkspecialist met een focus op breedband en draadloze connectiviteit. Met professionele diensten en een geavanceerd productportfolio zijn wij een waardevolle partner voor Internet Service Providers, operators en een breed partnerkanaal. In samenwerking met onze partners realiseren wij geavanceerde en betrouwbare verbindingen in de zakelijke en particuliere markt. Mijn verantwoordelijkheid bestaat uit het onderhouden en ontwikkelen van de online communicatie van Alcadis en haar partners. Mijn taken zijn onder andere > Alcadis wekelijkse nieuwsbrief
> Wekelijkse nieuwsbrief partners
> Google adwords-campagnes
> Google-analyserapporten > Website (artikelen schrijven, beelden maken, technische problemen oplossen)
> Webshopbeheer
> Sociale media Naast deze taken ben ik voortdurend op zoek naar nieuwe en betere oplossingen met betrekking tot online communicatie in het algemeen.
Vipmedia Publishing & ServicesOnline marketeer
Apr. 2012 - Oct. 2012Breda en omgeving, NederlandOver Vipmedia Van sportvissen tot tuinplezier en van culinair genieten tot sfeervol wonen: Vipmedia heeft een diversiteit aan unieke mediaplatformen voor specifieke doelgroepen. Het grote publiek dat via deze mediaplatformen wordt bereikt, is zeer geïnteresseerd in zijn of haar passie en betaalt voor unieke en exclusieve content. Verantwoordelijk voor de marketingactiviteiten van het tijdschrift Bloem&Plant. Zowel online als offline zoeken naar creatieve manieren om abonnees te werven of losse verkoop te stimuleren. De focus ligt op analyses maken, content creatie en social media.
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