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Work Background
Hideaways Vacation Stays CA + AZReal Estate Branding Professional, Property Renovator + Airbnb Superhost
Dec. 2016United States•Transform properties from construction to renovating to simple styling, optimizing guest satisfaction •Manage guest experience from inquiry to post-stay, maintaining 'Guest Favorite' badge across listings and 99% five-star rating
•Secure payments, adjust bookings, and maintain exceptional service standards.
•Develop unique property marketing and branding strategies, enhancing guest experiences and driving booking rates. •Orchestrate seamless property turnovers, maintenance, and cleaning. Ensure exceptional service standards and personalized touches for each guest stay.
•Foster strong contractor relationships and manage inventory efficiently. •Oversee financial operations to ensure smooth, profitable property management.
Band of OutlawsCreative Director: Business Development + Brand Strategy | Marketing + Communications
Nov. 2015Greater Los Angeles Area•Art direct end-to-end creative asset production, including story, campaign calendar, photoshoots, digital marketing, SEO content, website design and content strategy, driving substantial boost in social media engagement and organic traffic.
•Collaborate with leaders and different departments to streamline workflows, elevating brand identity, content creation and productivity.
•Devised tailored marketing strategies to enhance brand visibility, leveraging creative solutions for optimal client engagement and satisfaction.
•Analyzed client needs to formulate targeted strategies, optimizing brand development and maximizing marketing impact across diverse clientele.
•Lead creative asset production, ensuring consistent brand messaging across all platforms.
•Spearhead comprehensive business audits, crafting targeted strategies to address growth challenges and optimize workflow systems for enhanced productivity.
•Foster and mentor creative team, emphasizing empowerment leadership to cultivate personal growth and excellence while executing multi-channel marketing campaigns.
•Develop and implement data-driven marketing strategies, resulting in significant increase in lead generation and improved SEO performance across digital platforms.
•Revitalize and create brand identity and messaging across all communication channels, leading to measurable growth in audience engagement and brand consistency.
•Direct 12-month marketing campaigns, increasing organic traffic by 40% and generating 500 leads.
Bizz Inc. (Ark & Co, ArynK.com, Harlyn, and En Crème)Branding, Creative + Marketing
Nov. 2014 - Nov. 2015Los Angeles, California, United States•Developed and implemented comprehensive brand messaging guidelines, ensuring cohesive communication across diverse marketing materials.
•Conceptualized and executed brand activations and events, fostering deeper audience engagement and brand loyalty.
•Orchestrated successful launches of three distinct brands within a six-month timeframe
•Expand market presence through strategic collaboration, campaign calendar planning, lookbook campaigns, and carefully curated marketing content and collateral.
•Reimagined e-commerce interface, driving substantial improvements in user experience and overall platform performance.
•Boosted website traffic by 50% through creative marketing strategies, SEO and digital marketing, enhancing brand visibility.
•Pioneered brand messaging guidelines, ensuring unified communication across diverse marketing channels for multiple brands under Bizz Inc.
•Elevated website traffic through strategic digital marketing initiatives, significantly enhancing brand visibility and online engagement.
LA CANVASAccount Manager + Brand Specialist
May. 2013 - Jul. 2014Greater Los Angeles Area•Built sales pipeline, enhancing client relationships for sustained revenue growth.
•Developed marketing strategies, boosting brand visibility and client engagement.
•Negotiated campaign terms, optimizing budgets for maximum client impact.
•Led cross-functional teams, executing campaigns with measurable results.
•Managed event planning, ensuring client satisfaction and long-term partnerships.
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