Breffni Fox

Marketing Consultant @Cognisus Marketing Solutions

A/B TestsMarket ResearchBrand AnalyticsStrategic MarketingData AnalyticsMarketingCampaign ManagementGrowth HackerPartnerBusiness Analyst✨ Business OwnerMarketing Director💸 MarketingBusiness OwnerMarketing Analytics Manager🧨 ConsultingBrand Marketing ManagerCustomer Researcher

I am a results focused marketing leader with demonstrated success in new product launches and in returning mature and underperforming products to profitability. With strong analytical and marketing research skills, I can quickly uncover market opportunities and challenges, make recommendations and deliver solutions. I also specialize in developing and implementing strategic marketing strategies and plans blending creativity with data-driven solutions.

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Work Background

Cognisus Marketing SolutionsManaging Director and Chief Marketing Strategist

May. 2011Morristown, New JerseyProviding marketing management insights and strategies to pharmaceutical companies seeking to expand market presence and/or gain market leadership. Led multiple consumer and HCP engagements in market research, strategic and tactical planning, new product launches, and product positioning: MANAGING DIRECTOR 2011 – Present Led multiple consumer and HCP engagements in market research, strategic and tactical planning, new product launches, and product positioning: Prestium Pharmaceuticals – Strong generic product portfolio, but wanted to increase brand sales and market share. Developed business plan, strategies, & tactics focusing on repositioning, brand messaging, and cross-brand re-allocation of resources. Trained sales force in utilizing probing and persuasive communication skills. Pursuit Solutions – CRM and business analytics software company experiencing growth challenges. Led development, and secured executive approval of five-year strategic and tactical plan addressing product positioning, messaging, and targeting, projected to increase revenue by as much as 25%. Valeritas – Market acceptance, and sales of the V-Go brand (insulin delivery device), was slower than expected. Refined post launch HCP and patient positioning, messaging, targeting, and segmentation, increasing V-Go awareness, trial, and sales, delivering 30% month-over-month prescription growth.

CSL SeqirusMarketing Consultant

Feb. 2019 - Jul. 2024Summit, New Jersey, United StatesProvide marketing analytics and marketing support across the influenza product portfolio to accelerate brand awareness and uptake. Market Analytics -Managed 50+ primary and secondary marketing research projects to uncover underlying market and product trends delivering strategic and tactical recommendations to brand teams. Portfolio-Led multiple portfolio omni-channel initiatives across all channels and target segments. Led national and regional convention activities. Brands - Led development and approval of numerous promotional and educational strategies and tactics on behalf of brands (Fluad, Flucelvax and flu360®). Results. Flucelvax and Fluad are increasing market share vs. competitors in a market that has experienced significant fall-off in immunizations since the 20/21 flu season.

Ferring PharmaceuticalsSenior Marketing Manager

Jun. 2016 - Jan. 2019Parsippany, New Jersey, United StatesRecruited to revitalize MENOPUR, (follicle stimulation hormone) marketing. Actions. Refocused and refined the Menopur messaging, promotional, educational, and communication platforms. initiated a multi-channel personal and non-personal “surround-sound” marketing blitz campaign. Results. Menopur outpaced market and the competitor categories in sales and volume. 2018 sales increased +8% vs.2017, itself up +13.4% vs. 2016. In 2018, Menopur vial volume increased by +3.8% outpacing gonadotropins (+2.9%), and recombinant follicle stimulating hormone, (+2.5%).

MANNKIND CorporationDirector of Marketing (AFREZZA)

Aug. 2006 - Oct. 2011Paramus, New JerseyRecruited to address Afrezza’s (Inhaled Insulin) unique product characteristics and storage requirements which posed potential distribution and patient uptake challenges. Actions. Initiated and led cross-functional teams to address Afrezza product & market challenges, led extensive market research across all channels and customer types. Results. Overhaul of downstream device design and launch strategies. Initiated a new distribution model cutting delivery time to patients from three days to 24 hours. Redesign of packaging/device (reducing packaging size by 50%), improving integrity and durability, and significantly lowering transportation costs.

SCHERING- PLOUGHDirector of Respiratory Marketing (Foradil and Proventil)

Dec. 2004 - Sep. 2006Kenilworth, New JerseyRecruited to transition market from generic Albuterol to branded Proventil HFA and to manage Foradil marketing as it faced a loss of asthma indication. Actions. Designed and developed new Foradil HCP positioning and messaging, including specialty marketing collateral. Results. Grew Foradil market by 2% despite 32% decline in the long-acting beta antagonistic (LABA) market and achieved $150M sales goal.

MEDPOINTE (Now Meda)Associate Product Director Allergy Marketing (Astelin)

Jan. 2003 - Dec. 2004Somerset, New JerseyHired to re-energize marketing function for Astelin (nasal allergy). Actions. Led a cross-functional team to identify and solve brand challenges. Secured additional funding from board to revise marketing strategy and reposition the brand with high-impact, messaging, and specialty collateral. Launched a new packaging and promotional campaign, reinvigorated external alliance (Sepracor) to increase reach and frequency. Results. A 20% sales growth in a market declining by 12%, and exceeded $105M goal by 5%.

AVENTIS (Now Sanofi)Metabolism Senior Product Marketing Manager | Product Manager | Market Research Analyst | Sales Rep

Jan. 1991 - Dec. 2003Bridgewater, New JerseySANOFI (formerly Aventis Pharmaceuticals) - a $33B global pharmaceutical company Recruited to sales role and promoted steadily through various sales and marketing roles, Field Sales; Hospital Sales (Cedars-Sinai / UCLA); Metabolism market research analyst, Amaryl product manager and ultimately to the Aventis brand lead on Exubera (1st inhaled insulin) co-promote with Pfizer. METABOLISM SENIOR PRODUCT MANAGER 2000 – 2003 Oversaw product launch planning, budgeting, go-to-market strategy and implementation. Provided forecasting to improve decision making and reduce costs in key areas including consumer marketing, channel marketing, segmentation strategy, specialty marketing. Aligned two intensely competitive companies to a common vision around this multimillion-dollar investment in a game-changing, market-leading product. INSTITUTIONAL SALES, MARKET RESEARCH AND MARKETING SRATEGY / LEADERSHIP ROLES 1991 – 2000 Won Ring Award for two consecutive years and Fast Start Award. Exceeded sales targets for three successive years: 110% annual sales growth ($59M), 96% annual sales growth ($116M), and 31% sales growth ($152M) respectively in 1998, 1999, and 2000.

E&J GALLO WINERYDistrict Manager | Account Manager | Sales Representative

Dec. 1987 - Dec. 1991Greater Los Angeles AreaE & J Gallo Winery is the largest family-owned winery in the United States. Recognized for consistently superior performance and promoted rapidly from Sales representative to Account to Manager and then to District Manager ultimately managing 8 sales representatives with over 100 stores and an annual sales volume of $12 million.