Maria Asiain - Marketing Manager, Apollo scooters

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Work Background

Apollo ScootersMarketing Operations Manager

Jun. 2023Montreal, Quebec, Canada• Develop Marketing Strategy including, email marketing, content marketing, e-commerce, social media, affiliate marketing, loyalty program. • Manage a team of 5 who implement the marketing strategies across channels. • I collaborate with the PPC & SEO agencies to strategies our media & search campaigns to drive targeted traffic and improve online visibility. Within a year, our SEO efforts have allowed us to increase our visibility by 46% YoY. •I collaborate with R&D to plan annual product launches, I have been part of the launch of the Apollo Pro and the Apollo Go. • Forecasting, & budget control are also key components of my responsibilities. Some key projects: •Updating the Brand ID & guidelines - to ensure consistency across all of our communication channels. •Building the Apollo Ecosystem - automatization of our communication efforts through email & App notifications to target customers with personalized information according to the stage in which they are in the customer journey.

LyftRegional Marketing Manager

Oct. 2022 - May. 2023Montreal, Quebec, Canada• Produced 2023 social media strategy for Lyft bikeshare systems across USA including Citi Bike, Divvy, and Biketown, achieving a +62.5% increase in impressions and +0.83 pps in engagement rate in Q1 vs LY. • Development & implementation of the communication strategy for Citi Bike expansion, working collaboratively with the Operations & Outreach team. • Strategize marketing initiatives including email, organic social, and in-App notifications to grow ridership. • Planning regional marketing events and developing marketing collaterals.

Apollo ScootersMarketing Manager

May. 2022 - Sep. 2022Montreal, Quebec, Canadá• Built the first Brand ID book • Developed the first Brand Strategy • Led email marketing, increasing open rate by 5% up to 80%. • Managed the e-commerce and optimized for better customer experience, improving conversion rate by 23%.

BOMBARDIERDigital Marketing Intern

May. 2021 - Dec. 2021Dorval, Quebec, CanadaBrand(s): All the portfolio of private jets • I pioneered the community management strategy, as a key pillar to improve customer experience. • Collaborated in the development of the advertising and SEM strategy. • Managed advertising campaigns in digital platforms, including Social Media, Digital Newspapers, and magazines for +10 different campaigns, including the launch of the Challenger 3500.

ACH Food Companies, Inc.Interim Brand Manager

Aug. 2019 - Aug. 2020Mexico City, MexicoBrand / product : Capullo - Top selling cooking oil in Mexico • I devised the brand strategy and revised the existing pricing strategy. This led the brand to achieve an 8% annual growth in volume sales and a 10% growth in annual revenue • I led the rebrand campaign and managed a multidisciplinary team of eight people and three agencies to ensure all marketing collaterals adhered to the new brand guideline • I designed and implemented the communication strategy which achieved 5% increase of SOV with the same budget spend and exceeded digital platform growth objective by 4%

ACH Food Companies, Inc.Assistant Brand Manager Sr

Aug. 2018 - Aug. 2020Mexico City, Federal District, MexicoBrand / product : Capullo - Top selling cooking oil in Mexico •I planned and managed digital and traditional brand activations, increasing sales by 80% and website engagement by 25% •I Collaborated with the finance department to redesign budget tracking process to improve visibility and maximize marketing spending efficiency •I forecasted and controlled the A&P for the fats & oils category with 99.9% accuracy

BonafontAssistant Brand Manager Jr.

Jan. 2017 - Apr. 2018Mexico City Area, MexicoBrand/ product: Bonafont - Leading brand of bottled water in Mexico • I developed the digital media strategy for the most significant company activation, involving over 70,000 participants, multidisciplinary teams, and various agencies, with an overwhelming success of 19% engagement rate vs 6% benchmark • I managed and coordinated different agencies, negotiated with sponsors, and established a partnership with UN Women and He For She • I forecasted and managed A&P with an astounding accuracy of 98% • I analyzed databases (Nielsen, Kantar & internal) to provide insights and opportunities for the brand

LODMA INMOBILIARIADesigner Architect and Project Manager

Jul. 2015 - Dec. 2016Mexico CityI led from beginning to end the project "Las Aguilas", a duplex house: • I co-designed the architectural and and the interior design. • I led a team of 4 for the development of the blueprints ensuring legal specifications were met. • I managed permits and governmental licenses required during construction. • I supervised the construction site, managing +10 different suppliers and a team of 8 in-site workers.