Apollo ScootersMarketing Operations Manager
Jun. 2023Montreal, Quebec, Canada• Develop Marketing Strategy including, email marketing, content marketing, e-commerce, social media, affiliate marketing, loyalty program. • Manage a team of 5 who implement the marketing strategies across channels. • I collaborate with the PPC & SEO agencies to strategies our media & search campaigns to drive targeted traffic and improve online visibility. Within a year, our SEO efforts have allowed us to increase our visibility by 46% YoY. •I collaborate with R&D to plan annual product launches, I have been part of the launch of the Apollo Pro and the Apollo Go.
• Forecasting, & budget control are also key components of my responsibilities.
Some key projects: •Updating the Brand ID & guidelines - to ensure consistency across all of our communication channels. •Building the Apollo Ecosystem - automatization of our communication efforts through email & App notifications to target customers with personalized information according to the stage in which they are in the customer journey.