Robust VenturesChief Marketing Officer
Oct. 2021 - Feb. 2022London, United KingdomRobust Ventures has access to 1.1 billion consumers , 60 % of global economy via major e-commerce channels Robust Ventures, founded in 2020 and backed by leading investors, is a borderless D2C (“direct to consumer”) Lead a team of 20+ managers responsible for marketing, brand development, and customer acquisition across multiple product categories.
Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth globally.
Utilize data-driven insights to identify market trends, consumer behavior patterns, and competitive landscapes to inform marketing strategies and optimize campaign performance.
Establish and maintain strategic partnerships with key stakeholders, including e-commerce platforms, influencers, and advertising agencies, to maximize brand exposure and market reach.
Oversee the development and execution of integrated marketing campaigns across digital, social media, traditional media, and other relevant channels.
Drive customer acquisition and retention initiatives, leveraging customer segmentation, personalized marketing, and CRM strategies to enhance brand loyalty and increase customer lifetime value.
Monitor and analyze marketing performance metrics, track KPIs, and provide regular reports to the executive team, showcasing the effectiveness of marketing initiatives.
Collaborate closely with product development and operations teams to align marketing strategies with product launches, pricing strategies, and supply chain management.
Build and nurture a high-performance marketing team, providing coaching, mentorship, and professional development opportunities to enhance individual and collective capabilities.