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Work Background
inSpringPartner
Jan. 2024London Area, United Kingdom
M247CMO
Jan. 2022 - Dec. 2023London & ManchesterPrivate Equity backed B2B technology business undergoing major transformation post M&A. Complete rebuild of marketing and sales, processes, tech stack and operations for end-to-end transformation of demand generation, lead nurturing, sales conversion and customer management. Successful repositioning of the brand from Connectivity into Advanced Services, increasing share of voice from 2% to 17%, with 100% growth in the Lead-to-Opportunity rate.
agreemeNon-Exec Director & CMO, Product Strategy & Marketing
Aug. 2021 - Jul. 2023Birmingham, England, United KingdomLegal Tech SaaS business for simplifying multi-party agreement negotiations, live in eight countries across the world.
Silicon Roundabout VenturesVenture Partner
Sep. 2020 - Jan. 2022London, England, United Kingdom£40m Seed/Pre-seed specialist Venture Capital Fund investing in the very best DeepTech early stage entrepreneurs through the Silicon Roundabout 14k+ Community and beyond
KeyluCMO, Co-Founder, Non-Exec Director
Aug. 2019 - Jan. 2022Co-Founder, Investor, Non-Exec Director at Keylu Ltd, advising on SaaS product, marketing, process, operations. VC-Backed UK Tech Business.
Canon EMEASenior Advisor, Digital Transformation & Special Projects
May. 2018 - Jan. 2020London, England, United KingdomKey advisor to CMO on reorganisation impacting digital products, marketing, data, operations, process, people. Built and launched 12 strong highly effective and efficient Performance Marketing function serving 20+ countries.
Cube OnlineCo-Founder, CEO
Nov. 2016 - Apr. 2018London, United KingdomSuper High Growth Start Up. SaaS Digital Marketing and Sales services. 12,000 sales in the UK, launched in 12 countries worldwide. Sold to Holding Company Financial Backers.
AudienseCo-Founder, CEO
Sep. 2013 - Nov. 2016London, United KingdomCEO at SaaS technology start-up, extracting Business Intelligence from Social Data - incubated at Red Gate, affiliated to Imperial College, PwC Partner. Sold to European Competitor.
BlackBerryGlobal Integrated Marketing Director
Dec. 2010 - Jun. 2014London, United KingdomGTM Lead for re-launch of BlackBerry Product & Brand in 18 languages and 100+ countries. Team of 150 people, $100m budget, 600 Channel Partners. Multiple awards for digital marketing and innovation. Lead a Digital Transformation of Services, Operations and Organisation. New CMS, D2C Ecommerce launch and Eloqua for B2B. 100% growth in Social Media, Conversion rate up 300%. EMEA Digital function re-build with new cost structure, processes and agency partnerships. Lead times down 60%, unit costs down 40%. Centre of Excellence serving all EMEA Country teams.
England 2018 - The Football AssociationSenior Digital Advisor
Jan. 2010 - Jan. 2010Senior Advisor to the 2018 Football World Cup Bid. Working with agencies and partners to drive supporter recruitment and engagement through the core website, social media and Mobile Apps.
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