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Work Background
Communication Studio CassiopeiaCompany Owner
Aug. 2020Podgorica, Montenegro* Founded a Communication Studio consisting of 5+ professionals and enthusiasts who share the same vision and passion for work while delivering corporate communication, project management, media analysis, and visual art. * Spearheaded the delivery of successful integrated communication campaigns and projects for well-known clients in the public and private sectors, including Portonovi, Tara Resources, Pomilio Blum, GiGroup and other. Created 2 brands Montenegrin Colouring Books (www.crnogorskabojanka.me) and Memory Games (www.igrememorije.me).
* Delivered a creative and unconventional approach regarding public relations and campaign execution. * Created and delivered training on communications to clients.
PortonoviDirector of Marketing and Communications
Nov. 2022 - May. 2024Herceg Novi, Montenegro* Act as the Portonovi brand ambassador internally and externally while ensuring that all communication aligns with the brand guidelines and standards. * Enhanced the brand reputation by monitoring and handling any instances of brand misuse and misrepresentation. * Support the development and execution of the brand strategy, including gaining buy-in to create a unique brand experience and enhancing brand awareness and equity while ensuring a coherent brand voice. * Build SOPs related to Marketing and Communications and internal systems. * Facilitate the delivery of multi-million-euro real estate sales and revenue YoY by developing an annual marketing plan that addresses all aspects of marketing activity across the site in close collaboration with the CEO and DOSM. * Manage the delivery of marketing tools to support the sales teams, including an internally developed digital tool and collaterals. * Promote Portonovi products and services to the respective community and ensure active community engagement by managing communications strategy and plan. * Direct multi-channel PR and media activities across target markets, including managing 8+ media agencies and numerous vendors and suppliers. * Led and executed 165+ marketing events, including leading the tenant marketing plan with a recommendation for a specified mix of channels. * Manage the processes of external and internal communication and CSR activities.
Tara ResourcesExternal Associate - CSR and Corporate Communications
Nov. 2021 - Mar. 2023Mojkovac, Montenegro
PortonoviHead of Marketing and Communications
May. 2022 - Nov. 2022Herceg Novi, Montenegro
PortonoviSenior Marketing and Communications Manager | Portonovi Resort
Nov. 2021 - May. 2022Herceg-Novi, Montenegro
Tara Resources AGCSR and Corporate Communications Manager
Apr. 2021 - Oct. 2021Mojkovac, Montenegro* Built and led the community relations team of 3, including community relations officer, CSR officer, and receptionist.
* Involved directly with all aspects of the community, including service providers, state services, utilities, NGOs, and other groups, while maintaining efficient cooperation with the senior management team of Brskovo Mine.
* Maintained clear and positive communication of all aspects of the project through engagement with local authorities, schools, NGOs, and other interested parties.
* Led the company grievance process and established other community-related databases from scratch. * Directed the operation of the Brskovo Mine Community Centre, webpage, and other communication tools, including LinkedIn and YouTube social media accounts. * Managed the branding of the Brskovo Mine project in the community and further, including developing the full brand and managing onsite branding and collateral production.
* Acted as the project's face and head-sounding board with the community. * Provided press coverage and managed media inquiries by cultivating relationships with key media outlets, journalists, and influencers. * Enhanced the relations with the community and project perception by participating in planning, designing, implementing, and monitoring public awareness and media campaigns. * Provided briefings to company spokespeople and assisted them with media appearances.
PortonoviExternal Associate – Marketing and Communications | Portonovi Resort
Apr. 2021 - Oct. 2021Herceg-Novi, Montenegro* Provided support with Portonovi Sales and Marketing activities.
* Delivered communication and marketing services, including brand positioning and messaging, content marketing, market research and analysis, events, and promotions, including maintaining relations with local media. * Increased follower database and improved engagement of guests and visitors through the execution of 20+ marketing local events. * Provided communication services for Portonovi, including media, reporting, and content support across various channels. * Supported the creation and execution of CSR activities, including community engagement through sponsorships and CSR focused on youth, sports, and hospitality projects. * Maintained productive relations with the media and assisted the company spokesperson with written communication.
* Prepared regular and ad hoc reports requested by CxOs, including market research, analysis, and performance measurements.
Pomilio BlummNon-Key Expert - Community Manager at Regional Communication Programme for the Western Balkans
Nov. 2020 - Oct. 2021Pescara, Abruzzi, Italy* Served as a Non-Key Expert and Community Manager for a 3.5M+ EUR project funded by the EU, Directorate-General for European Neighborhood Policy and Enlargement Negotiations (DG NEAR).
* Implemented communication campaigns to raise the visibility of EU policies, programmes, and values in the Western Balkans and disseminate information on their impact on citizens' everyday lives.
* Ensured accurate and timely go-live of the digital activity and created actionable insights and learning for future campaigns. * Assisted with developing a digital YEA (Young European Ambassador) network of 60 young people. * Developed digital knowledge through assistance and meetings with YEAs. * Provided support to the Social Media Manager and Digital Communication Manager. * Created a long-term strategy for the YEA network focusing on impact and sustainability. * Planned YEA social activities in collaboration with DG NEAR, EU Delegations/Officers, and other relevant stakeholders. * Led the implementation of YEA activities, including a series of self-defined public diplomacy and communication actions at a regional level. * Established and managed online engagement of the YEA with the public. * Delivered capacity building and training to YEA on skills and content. * Maintained efficient coordination with regional stakeholders that established networks at a national level.
PortonoviMarketing and Communications Manager
May. 2018 - Mar. 2021Montenegro* Led the company's marketing initiatives and corporate communications, including crisis communications, CSR initiatives, pre-opening PR awareness campaigns, and onsite and abroad events. * Assisted with digital communication initiatives and specific campaigns executed across multiple social media channels. * Oversaw and administered social media management, including digital marketing, SEO services, and content creation. * Managed 15+ online and offline campaigns and events annually. * Led marketing strategy and planning and oversaw producing promotional materials and marketing campaigns by leveraging market research and analysis. * Participated in planning, designing, implementing, and monitoring public awareness and media campaigns. * Helped develop communication and promotion materials, including brand messaging and communication, brand partnerships and collaborations, brand reputation management, and partial and complete rebranding.
* Editor In Chief of Portonovi Montenegro Essence Magazine, the ultimate guide to Montenegrin Lifestyle;
prepared and edited by RLC Montenegro to help visitors discover Montenegro as a destination.
PortonoviCorporate Communications and CSR Manager
Jul. 2015 - May. 2018Herceg Novi, Montenegro* Managed external and internal communications processes, including digital communication and CSR activities.
* Supported and led communication activities for a high-end mixed-used resort, Portonovi, and Nova Banka AD Podgorica. * Assisted with planning, design, implementation, and supervision of public awareness and media campaigns. * Aided with developing communication and promotion materials, including marketing strategy, brand positioning and messaging, and brand-related collaterals.
Telenor MontenegroManager of Telenor Foundation
Apr. 2014 - Jul. 2015Montenegro• Managing work of Telenor Foundation through preparation, coordination, presentation and implementation of annual Foundation plan and activities within Foundation scope of work.
• Worked on digital communication promotion and youth empowerment, their education and professional advancement of their knowledge and skills in digital community.
• Advocating for communication and digital environment development, youth development within the internet area while striving to make Internet inevitable part of life of each Montenegrin citizen, no matter in which part of the country they live. • Devoted to promoting high-quality, educational and entertaining aspects of the Internet; has extend Surf Wisely project and safe digital environment creation started with this unique program she has initiated within company.
American Chamber of Commerce in MontenegroVice-chair of CSR Committee
Oct. 2013 - Jul. 2015MontenegroThe Corporate Social Responsibility Committee is established to lead its members in improving the social environment of Montenegro. The Committee is actively participating in defining areas of possible CSR involvement.
Telenor MontenegroCorporate Communications and CSR Specialist
Dec. 2013 - May. 2014Podgorica, MontenegroManaging the processes of external and internal communication as well CSR activities.
Telenor MontenegroPR and CSR Specialist
May. 2011 - Dec. 2013Podgorica, MontenegroManaging the processes of external communication and conducting CSR and climate changes activities.
UNIQA osiguranje; 80 employees; private companyPR Associate
Jun. 2009 - May. 2011MontenegroPreparation, coordination, presentation and implementation of annual PR plan; Regular press reviews; Events planning and organization; Planning, organizing, implementing and updating PR activities for all sales channels
PR CenterExecutive Director
Sep. 2007 - Aug. 2009Podgorica, MontenegroOrganization management. Fully responsible for daily operations within Press Centre.
OKC JuventasCoordinator/Executive director
Jan. 2001 - Oct. 2007Podgorica, MontenegroManagement of organization; Lobbying; Program and project development, implementation, monitoring and reporting; Group Facilitation; Work with vulnerable and marginalized groups (especially with juvenile delinquents, prisoners, drug users, sex workers); Research Work; Data Analyzing.
British CouncilCoordinator
Oct. 2004 - Dec. 2006Podgorica, MontenegroProject Assistant, Youth Summer Schools and Youth Exchange Programs - planning and preparation activities; Group Leadership in the UK Exchange visit; Writing reports, drafting bulletins; leading and performing the evaluation and monitoring activity
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