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Work Background
Jennifer Dawn CoachingSocial Marketing Strategist - Project Manager
Jan. 2022Social Marketing Strategists are responsible for achieving the client's strategic brand and business objectives through social media channels by working with clients to provide them with guidance and working with the internal team to achieve the execution of strategies.
Sola-Lite | SolarTex | Quality Gutter SystemsMarketing Coordinator | Digital Marketing Specialist
Dec. 2019 - Sep. 2022San Antonio, Texas AreaMarketing Coordinator Job Responsibilities: Markets products by developing and implementing marketing and advertising campaigns.
Tracks sales data, maintain promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares reports.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations, and updating calendars.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities and reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
Explores opportunities to add value to job accomplishments.
New ApprenticeshipDigital Marketing -Fellow
Sep. 2019 - Nov. 2023San Antonio, Texas Area
Boston MagazineData Coordinator
Jun. 2019 - Mar. 2020• Strategize and aid in the development of RFP responses by providing insights into Forbes’ site audience and offering advice on media plans
• Visualize data, assess trends, and provide statistical analysis for a variety of subjects, including global security team activities
• Forecast, manage, and analyze all digital inventory
• Manage multiple databases including site information pages, utilized as employee and analyst resources
• Work and collaborate with internal teams such as Sales, Edit, Ad Operations, and Marketing
• Help implement the tools necessary to properly and efficiently measure and report on the business
• Collect, archive, and review data from a variety of open and proprietary sources
DeBella DeBall DesignsFounder & Chief Strategist at DeBella DeBall Designs
May. 2017Digital Marketing Strategist and Social Media Marketing Manager developing a strategic growth process while helping businesses achieve goals by utilizing social media effectively and efficiently. Helping businesses become more visible on social media, helping them gain a loyal following. The more visible your business the more money you can make. Marketing Skills:
● Identify, evaluate and develop effective marketing strategies that allow your business to reach your target audience and push traffic to your business.
● Up-to-date with digital marketing trends and technology, including paid search, social network advertising, and content distribution and placement networks.
● Experience with: Facebook, Instagram, Pinterest, and Twitter
● Certified Google AdWords and Google Analytics expert.
● Management of clients social media accounts on various platforms
● Conduct one-on-one social media coaching sessions for companies who are currently utilizing social media but are running into roadblocks.
● Assist companies with implementing marketing strategies to effectively enhance their sales, customer retention, and overall ROI.
● Implement Paid ad campaigns based on the needs of the company.
Wickfire Internet MarketingAffiliate Marketing Specialist
Apr. 2017 - Apr. 2019Operations Associate • Regular data analysis using SEO, SEM, PPC, and quantitative decision-making. • Monitoring search marketing campaigns using their proprietary platform as well as Google Ads and Bing Ads management tools. • Campaign optimization through improved campaign structure, keyword targeting, search query analysis, ad group structure, advanced targeting, and extension changes. • Competitive analysis to learn from other companies in the space. Creative, compelling copyediting for improving our ads and on-page content. • Ongoing maintenance and troubleshooting of our landing pages to keep them in line with ever-improving best practices.
• Documenting and sharing any process inefficiencies, bugs in our software. Specifically focused on Coupon.com, Direct Campaigns and HighlightReviews.com.
• Collaborated with key SEM networks such as Linkshare, Share A Sale, PepperJam, Impact Radius and Commission Junction.
• Provide the most current links, codes, and offers for online retailers and customers based in the United Kingdom and the United States, with the goal of optimizing sales, clicks, and search engine optimization opportunities.
BazaarvoiceSyndication Analyst
Oct. 2014 - Sep. 2015Austin, Texas Area• Enabled syndication between manufacturer and retailers. • The matching of products from one feed validating user-generated content shows up for each product across the web where sold. • Work in excel and SharePoint to check progress and able to meet designated match-per-hour rates.
Internal Revenue ServiceTax Examiner
Mar. 2014 - Jun. 2014Austin, Texas Area• Applied knowledge of Tax Law, regulations and agency reference manual procedures to process Federal tax returns. • Reviewed income sources, deductions, refundable credits and supporting schedules; adjusting tax payers records when appropriate. • Collaborated with team members to complete priority work in order to meet cycle deadlines, daily projection goals and program completion deadlines. • Communicated with tax payers through written correspondence to obtain missing information essential to the complete processing of Federal Tax returns. • Identified numerous refund schemes and referred such cases to the department of Criminal Investigations Branch
ArmyInstructor
Aug. 2000 - Aug. 2009Military Instructor/Writer US Army – August 2000 to August 2009
• Coordinated Annual Training while in Iraq, • Managed 75 to 100 trainees during Instruction Sessions.
• Military Schools include: Total ARMY Instructor Training Course (TAITC); Small Group Instructor Training Course (SGITC); Primary Leadership Development Course (PLDC); Basic Non-Commissioned Officer Course (BNCOC), Advance Non-Commissioned Officer Course (ANCOC), • Medals and Honors: Recognized by the House of Representatives for Service in Iraq Expert Drivers Badge; Army Commendation Medal, Army Reserve Components Achievement Medal; National Defense Ribbon; Global War on Terrorism; Good Conduct Medal and Numerous Certificates for Going Above and Beyond Assigned Duty
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