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Work Background
THE JOLT - The Journal of Olympia, Lacey & Tumwater Project lead - Associate Editor / Design
Jun. 2022Thurston County, Washington, United States• Content Creation: Designed and formatted, blog posts, and page layouts to improve readability and user experience. • Photo Editing: Enhanced images through color correction, cropping, and retouching.
• Design & Layout: Developed visually appealing graphics, maps, and collages for articles.
• Streamlined editorial processes, boosting daily story output from 5 to 7-11 while enhancing content quality, reducing errors, and expanding readership.
• Skilled in Microsoft Office and Adobe Creative Suite, managing CMS and team projects, as well as fact-checking and editing AI-assisted content.
• Pioneered editorial workflow enhancements, optimizing workflow and fostering a culture of continuous improvement in content delivery.
• Leveraged data-driven insights to refine content strategy, resulting in measurable increases in readership engagement and story production, including SEO strategy.
Natural LynxMarketing Graphic Designer
Oct. 2016Seattle, WACreative Marketing Studio. Connecting Strategies Naturally. Business and Family Photography, Graphic Design, Marketing, Marketing Design, Consulting, Business, Strategy, & Print Services. • Delivered integrated business solutions, merging design, photography, and marketing to create cohesive brand experiences and drive client growth.
• Utilized WordPress, Shopify, Wix, and Amazon for website building and e-commerce solutions.
• Spearheaded client's product journey from local markets to regional distribution, revolutionizing their market presence and sales channels.
• Orchestrated comprehensive business solutions, integrating photography, design, and marketing to deliver cohesive brand experiences and drive client success.
• Expanded client distribution from local markets to Kroger and regional stores, boosting visibility.
• Develop marketing strategies and design, ensuring regulatory compliance and market success.
Self EmployedEntrepreneur
Jun. 2016I'm embarking on a new venture. Right now I am in brainstorm mode for my new venture and working up business plans. More details to come.
CB (Cedar Bear) Herbs and CB Herb Farms & Oasis GardensMarketing & Art Manager
Jan. 2012 - May. 2017• Led a small agile team in a fast-paced environment to deliver tools for sales teams for conventions, online managing of Shopify and WordPress websites, and more. This included leading writers and content creators to deliver the catalogs and brochures that led to sales successes and more than a 200% increase in sales was achieved in the first two years of establishing the marketing team.
• Designed labels for supplement products and related websites, ensuring regulatory compliance and boosting brand visibility.
• Implemented and managed e-commerce platforms via WordPress and Amazon, including SEO and ad campaigns.
• Crafted cutting-edge marketing strategies, propelling growth across B2C, B2B wholesale, and private label sectors while maintaining brand integrity.
• Implemented marketing strategies, resulting in significant sales and outreach improvements.
FreelancePhotographer
Jan. 2010Portrait, landscape, character and more, moments made, moments captured. I love what I do, I do what I love; the art of photography is both fun and challenging. Taking a look into so many peoples lives, to share and explore our human condition and what it means to really enjoy life.
LifetouchPhotographer & Sales Specialist
Aug. 2009 - Dec. 2012• Conducted diverse photography sessions, achieving consistent sales growth through compelling images.
• Elevated photography sales through compelling client sessions, driving consistent revenue growth and expanding customer base.
• Meticulously managed photography equipment and studio setup, ensuring optimal image quality and efficient session flow.
Carter's | OshKosh B'goshAssistant Manager
Oct. 2007 - Aug. 2009• Managed store operations, ensuring smooth daily functioning and customer satisfaction.
• Delivered comprehensive staff training, fostering a skilled and cohesive team capable of delivering exceptional customer service.
• Oversaw hiring processes, contributing to team growth and efficiency.
• Documented and managed incidents, maintaining a safe and organized environment.
• Participated in regional meetings, providing valuable insights for store improvement.
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