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Work Background
M&C Saatchi GroupDigital Copywriter
Jul. 2019Cape Town, Western Cape, South AfricaEverything I do: Align strategy across marketing channels, write copy for print, digital, social media ads, video, TV, radio, POS, and outdoor; content ideation and creation Campaign ideation from concept to production; write scripts for video; draw up shot lists and supplier briefs; collaborate with strategists, art directors, digital designers, creative directors, and film directors; pitch to clients, articulating the thinking and strategy behind each concept.
M&C Saatchi GroupSocial Media Community Manager
Jun. 2018 - Jun. 2019Cape Town, Western Cape, South AfricaManaged online communities for Heineken, Renault, Windhoek Beer, Strongbow, and Tafel Radler.
I was responsible for content calendar planning and scheduling, some social media copy, and attended brand events for live-posting.
Deskstand.coSocial Media Manager
Mar. 2017 - Jun. 2018City of Cape Town, Western Cape, South AfricaWrote blogs, conducted SEO keyword research, managed e-Commerce sales and the online community as well as facilitated local and international influencer collabs.
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