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Work Background
QiWorksMarketing Data Analyst
Jul. 2024Bengaluru, Karnataka, IndiaMarketing Data Analyst | QiWorks Creations Pvt Ltd | Jul 2024 – Present Driving growth through data-backed campaigns, marketing automation & ABM. I lead multi-channel strategies (Google, Meta, LinkedIn) and manage ~1,500+ Google Business Profiles via a custom-built Looker Studio dashboard using Google API automation. Key Initiatives: Performance Marketing: Full-funnel Google & Meta Ads, hyperlocal & persona-based targeting, demand gen, and CPL optimization. ABM & MarTech: Running personalized B2B journeys for SaaS, healthcare & manufacturing clients via enriched CRM flows and segment-level ad creatives. SEO + CRO: Improved technical SEO and landing page UX to drive better conversion rates. Automation: Built reporting systems to track CPL, MQL, ROAS & geo-based performance using GA4 + Looker Studio + campaign APIs. 📈 Campaign Impact Leading preschool chain in India (Preschool Franchise) Problem: East India underperformance; CPL 67% higher than South. Solution: Created 5 region-specific clusters and executed 67 tailored creatives variations. Result: ✅ 67% drop in CPL ✅ SQL% increased from 15% → 37% ✅ Acquisition cost reduced from $2K → $500 Global industrial solutions provider Problem: CPL ₹8,080 & low-quality leads. Solution: Built TOFU + BOFU campaign strategy, revamped landing pages, added intent filters. Result: ✅ 200+ MQLs/month (12+ months sustained) ✅ MQL% improved from 30% → 80% ✅ Over 70% sales pipeline now from digital International healthcare client Result: ✅ 185 qualified leads generated in 90 days ✅ Lead volumes increased by 224% compared to previous quarter ✅ Cost per acquisition was reduced by close to 50% Skilled in Google Ads, Meta Ads, SEO, CRM-based segmentation, ABM flows, advanced analytics, Looker Studio, and cross-functional marketing execution.
GO DESi Digital Marketing Specialist
Jul. 2020 - Jul. 2021Bengaluru, Karnataka, IndiaDigital Marketing Specialist | Go Desi | Led digital growth and performance marketing for Go Desi, an FMCG brand rooted in social impact. I drove end-to-end campaign execution, SEO, content strategy, and eCommerce performance — while aligning with the company’s rural employment mission and traceable sourcing model. 🔍 Key Responsibilities: Performance Marketing: Managed Google Ads, Meta Ads, and email campaigns to boost brand visibility, CTR, and conversion rates across D2C & marketplace platforms. SEO & SEM: Executed SEO audits, on-page & off-page optimization, improving organic rankings and leading to a 6.7% increase in conversion rates. eCommerce & Marketplace Strategy: Scaled operations on Amazon, improved pricing strategies, and increased repeat purchases through remarketing. Content & Web Strategy: Designed high-performing landing pages, banner creatives, and social content. Managed Shopify and WordPress platforms. Analytics & Reporting: Used GA4, Meta Insights, and Excel-based dashboards to drive decisions via real-time performance metrics. Marketing Automation: Designed email/SMS campaigns with segmentation, increasing retention and ROI via lookalike/custom audiences. 📊 Impact Highlights: Supported SHG storytelling through digital content, enhancing emotional brand connect and conversions. Contributed to a 3X increase in procurement volumes by aligning marketing efforts with supply chain and sales teams. Enabled Go Desi to reach 20k+ eco-packaged online orders and communicate sustainability via digital campaigns. Helped build awareness around blockchain-based traceability tech in FMCG (Imli Pop QR journey campaigns). Created targeted campaigns showcasing social impact: ✅ 161+ women employed across 2 units ✅ 60 women trained in tamarind cleaning in Kudligi ✅ 500+ trees planted & plastic-neutral efforts highlighted ✅ ₹1.5 Cr income generated for farmers via raw material procurement
GO DESiDigital Marketing Specialist
Jul. 2020 - Jul. 2021Bengaluru, Karnataka, IndiaDigital Marketing Specialist | Go Desi | Led digital growth and performance marketing for Go Desi, an FMCG brand rooted in social impact. I drove end-to-end campaign execution, SEO, content strategy, and eCommerce performance — while aligning with the company’s rural employment mission and traceable sourcing model. 🔍 Key Responsibilities: Performance Marketing: Managed Google Ads, Meta Ads, and email campaigns to boost brand visibility, CTR, and conversion rates across D2C & marketplace platforms. SEO & SEM: Executed SEO audits, on-page & off-page optimization, improving organic rankings and leading to a 6.7% increase in conversion rates. eCommerce & Marketplace Strategy: Scaled operations on Amazon, improved pricing strategies, and increased repeat purchases through remarketing. Content & Web Strategy: Designed high-performing landing pages, banner creatives, and social content. Managed Shopify and WordPress platforms. Analytics & Reporting: Used GA4, Meta Insights, and Excel-based dashboards to drive decisions via real-time performance metrics. Marketing Automation: Designed email/SMS campaigns with segmentation, increasing retention and ROI via lookalike/custom audiences. 📊 Impact Highlights: Supported SHG storytelling through digital content, enhancing emotional brand connect and conversions. Contributed to a 3X increase in procurement volumes by aligning marketing efforts with supply chain and sales teams. Enabled Go Desi to reach 20k+ eco-packaged online orders and communicate sustainability via digital campaigns. Helped build awareness around blockchain-based traceability tech in FMCG (Imli Pop QR journey campaigns). Created targeted campaigns showcasing social impact: ✅ 161+ women employed across 2 units ✅ 60 women trained in tamarind cleaning in Kudligi ✅ 500+ trees planted & plastic-neutral efforts highlighted ✅ ₹1.5 Cr income generated for farmers via raw material procurement
AmazonAmazon Alexa COPS (Content Test Associate)
Oct. 2018 - Feb. 2020Played a vital role in ensuring quality and compliance for apps in Amazon Appstore and Alexa, enhancing content standards, usability, and policy adherence. 🔍 Responsibilities: App Quality & Compliance Testing: Evaluated and approved developer-submitted applications for Amazon Appstore and Alexa devices to meet content policy and quality benchmarks using Amazon’s Appstore Quality Central and policy framework. Content Optimization & SEO: Reviewed and enhanced app metadata, optimized keyword usage, and improved app discoverability and search relevance. Data Analysis & Reporting: Modeled weekly and monthly reports using SQL, Excel, and statistical tools to analyze test outcomes and optimize processes. Test Execution & Bug Reporting: Ran manual test cases, tracked failures, and escalated issues through the clarification portal within defined SLAs. Process Improvement: Researched and implemented content-policy testing frameworks to standardize testing and improve accuracy. Speech & Ambiguity Handling: Tested speech content across varied dialects and accents for Alexa voice apps to ensure consistent performance. Productivity Metrics: Met high-volume productivity expectations, consistently achieved daily testing targets, and maintained quality standards. 📊 Impact & Achievements: Certified hundreds of Android apps and Alexa skills weekly, ensuring apps met Amazon's compliance and performance benchmarks. Supported detection and handling of policy violations using frameworks derived from Amazon’s Vocal app quality standards. Used Appstore Quality Central tools to perform both functional and performance testing in parallel across devices, improving testing throughput and error detection. This role honed my analytical mindset, optimized process-driven workflows, and ensured high-quality app uploads into Amazon’s ecosystem—enabling better UX and policy compliance across the Appstore.
Digital MarketingDigital Marketer
Mar. 2017 - Jul. 2018Bengaluru, Karnataka, IndiaLed full-stack digital marketing and analytics projects for startups and small businesses across industries including education, local services, and eCommerce. Delivered data-driven strategies, improved visibility, and enhanced performance through targeted marketing initiatives. 🔍 Responsibilities: Performance Marketing: Managed search, display, and Facebook ad campaigns. Increased website traffic by 63% through multi-channel strategy and social media content planning. SEO & SEM: Optimized website structure, keyword density, and ad copy—leading to a 1.2% increase in conversion rates and improved SERP rankings. Email & Retargeting Campaigns: Built drip email flows and lead nurturing journeys; improved CTR and re-engagement metrics using segmentation and A/B testing. Web Development & UX: Designed responsive, SEO-friendly websites for local businesses using WordPress and custom themes, improving user experience and dwell time. Analytics Setup & Tracking: Installed and configured Google Analytics, Google Tag Manager, and custom dashboards to monitor KPIs, ROAS, CPL, bounce rate, and funnel behavior. Content Strategy: Created and optimized SEO-driven blog posts, landing pages, and ad creatives to support brand storytelling and increase organic reach. Dashboarding & Data Analysis: Built custom dashboards for clients to monitor campaign effectiveness. Used Excel, GA, and Google Data Studio to extract actionable insights. Experimentation & A/B Testing: Ran structured experiments on headlines, creatives, targeting, and landing pages to iteratively improve campaign performance. 📈 Results & Impact: Delivered performance campaigns that consistently reduced CPL by 20–35% across industries. Helped small businesses grow their online presence with localized targeting, SEO-optimized content, and conversion-focused landing pages. Provided end-to-end marketing consultation from planning to execution, often acting as an extension of the business team.
SharekhanRelationship Associate
Aug. 2016 - Dec. 2016Patna Area, IndiaBusiness & Client Relationship Specialist | Equity Trading & Sales Proven expertise in B2C relationship development, equity trading, and sales, with a strong ability to drive client engagement, optimize business reporting, and support senior management initiatives. Key Contributions & Impact: ✔ Client Relationship & Sales Growth – Extensive experience in cold sales calls and rapid relationship-building, driving equity sales and customer retention. ✔ Business Reporting & Data Analysis – Designed and maintained weekly & monthly business report templates, utilizing SQL, Microsoft Excel, and statistical tools to extract key insights for strategic decision-making. ✔ Senior Management Support – Assisted leadership teams with scheduling skip-level meetings, meeting room bookings, and agenda creation, ensuring seamless client and stakeholder engagement. ✔ Process Optimization & Meeting Coordination – Managed meeting minutes, follow-ups, and action items, improving efficiency in management decision-making and internal communication. ✔ Industry Training & Continuous Learning – Attended multiple seminars and training programs, enhancing expertise in equity trading strategies, market trends, and client management best practices. With expertise in relationship-driven sales, business reporting, and management support, I have contributed to improving client engagement, streamlining operations, and driving business growth.
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