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Work Background
Sales Manager
Five Point Kitchen Solutions, LLCSales Manager
May. 2024Orlando, Florida, United States
Regional Sales Manager
Perlick CorporationRegional Sales Manager
Jul. 2023 - May. 2024Orlando, Florida, United StatesAs a seasoned Regional Sales Manager (RSM) dedicated to leading sales efforts and partnerships in a defined region, ensuring Perlick's annual sales objectives in targeted market segments. I collaborate with regional sales partners and receive valuable support from Territory Sales Representatives. My core strengths lie in cultivating strong relationships with strategic clients in premium commercial and residential markets, resulting in increased wallet share and customer loyalty. I act as the customer advocate, providing feedback that shapes our product development. I also engage with key stakeholders, including consultants, designers, architects, and specifiers, to position Perlick as a market leader through prime product specifications and lucrative project opportunities. My commitment is firmly rooted in driving Perlick's success and elevating customer satisfaction. - Builds relationships with strategic customers in target end markets for premium commercial and residential products to gain wallet share - Cultivates relationships with key consultants, designers, architects and specifiers to drive prime specifications for Perlick and pull project opportunities through sales channel - Establishes annual sales plan with each partner with measurable sales goals, sales funnel targets and new product sales targets - Manage Strategic Hospitality, Chain, and National Accounts in assigned region with direct support from a territory sales representative - Influence Consultants, Designers, Architects and Specifiers in assigned region with direct support from a territory sales representative
Vice President  of Sales and Marketing
NuFood ConsultantsVice President of Sales and Marketing
May. 2022 - Jul. 2023Orlando, Florida, United StatesAs the Vice President of Sales and Marketing, I provided strategic leadership to elevate team performance and achieve exceptional results. Developed and executed comprehensive marketing and sales strategies, aligning objectives with organizational goals. Identify optimal marketing outlets and competitive strategies to maximize sales volume. Established both short- and long-term sales goals and quotas, ensuring alignment with company objectives. Collaborated closely with the marketing department to create compelling print and online promotional materials. Conducted thorough market and competitor analysis for accurate sales forecasting, demonstrating a keen understanding of market trends. Proactively assessed customer activity and anticipated evolving consumer needs. Delivered insightful sales reports during leadership meetings, and oversaw a successful $25M book of business. Spearheaded the expansion of the company's presence by leading three office locations and was actively involved in opening three additional offices. ● Lead and oversee design and renovation efforts of more than 300 schools nationwide ensuring efficient allocation of funds in the completion of renovations to the assigned locations. ● Spearheaded planning, forecasting, and development of marketing programs, fostering partner relationships, and directing the creation of impactful collateral materials to enhance brand visibility and customer satisfaction. ● Acquired top talent and drove success by supervising the recruitment and hiring process for sales staff. ● Liaised with stakeholders to plan updates for various locations, contributing valuable insights and recommendations. ● Conducted thorough site visits to schools, presenting complete plans for renovation and improvement. ● Monitored procurement process and allocated funds to ensure the timely completion of projects within budgetary limits. ● Successful closed $20M continuing services contract with top 10 school districts in the count
Territory Sales Manager
ITW Food Equipment GroupTerritory Sales Manager
Jan. 2019 - Apr. 2022Supervised team of 12 dealers, 2 architects, and 6 consultants. Created and executed comprehensive business plans to drive growth and success. Designed and implemented effective market penetration, marketing communication, and distribution strategies to enhance company's competitive edge. Managed complete sales lifecycle, from lead generation and closing deals to providing exceptional customer support. Maintained in-depth understanding of all product lines relevant to industry's needs. ● Spearheaded high-level discussions with senior management of dealerships, resulting in increased sales and revenue. ● Empowered dealer representatives with effective strategies to sell against competitors while improving market share. ● Seamlessly negotiated pricing on projects, enabling company to win new business opportunities/generate significant revenue. ● Effectively oversaw $9M territory for Central and North Florida, surpassing sales targets and achieving company objectives. ● Maintained updated customer CRM and sales lead portfolio while ensuring effective follow-up with potential customers. ● Recognized as TSM of year 2022, demonstrating exceptional leadership, sales, and customer relationship management skills.
Territory Sales Representative
ITW Food Equipment GroupTerritory Sales Representative
Sep. 2017 - Jan. 2019Orlando, Florida, United StatesDeveloped and maintained relationships with key strategic accounts and expanded ITW footprint. Created and executed K-12 marketing business plans. Developed growth strategies targeting market penetration, marketing communication and distribution. Created marketing and action plans. Managed full sales life cycle from lead generation, close, and customer support. Maintained up to date industry knowledge, performed market research, and analyzed trends. ▪ Cultivated relationships with (67) K-12 schools districts in the state of Florida. ▪ Participated in research, testing, and roll-out of new company-wide CRM. ▪ Identified customer pain-points then propose and specify ideal product for their needs. ▪ Lead training classes for strategic accounts on all product lines. ▪ Navigated nuances within buying groups, dealerships, consultants, architects, and end-users to gain/maintain spec. ▪ Built and maintained relationships with end-users through site visits and networking events.
Regional Sales Manager
Club CarRegional Sales Manager
Jan. 2015 - Aug. 2017Orlando, Florida AreaManaged $6.5M territory on east coast of Florida and South Georgia for golf and utility car manufacturer. Created and executed business plans. Developed growth strategies targeting market penetration, marketing communication and distribution. Created marketing and action plans. Managed full sales life cycle from lead generation, close, and customer support. Maintained up to date industry knowledge, performed market research, and analyzed trends. Top 3 TSM in 2015 and 2016 ▪ Increased revenue by 50%. Nominated in 2015 and 2016 for Top Regional Manager in country. ▪ Cultivated and established strong relationships with commercial, industrial, residential, and national accounts. ▪ Increased sales through providing leadership, strategies, planning and coordinating activities. Met and exceeded sales goals. ▪ Assisted in building high performance team through training and mentoring staff. ▪ Improved customer relations and quality of service through scheduling visiting cadence every 4 to 6 weeks to discuss training needs and concerns and taught clients how to be self-sufficient, whereas before clients weren't use to being acknowledged, were visited once or twice a year, and didn't properly know how to use system. ▪ Managed accounts with new and existing clients.
Sales Trainee
Club CarSales Trainee
Jan. 2014 - Jan. 2015Orlando, Florida AreaManaged 6 channel partners throughout Florida. Processed golf car and parts orders. Strategized and assisted in managing marketing efforts. Developed client relationships, built rapport and trust, and provided follow up support. Performed market research and assisted in developing marketing plans. ▪ Teamed and worked closely with management and staff to achieve targeted goals. ▪ Managed accounts in competitive market in Florida. ▪ Recognized as a creative problem solver and for bringing a high level of execution. ▪ Collected golf and turf vehicle data.
Summer Intern
PGA TOURSummer Intern
Jun. 2013 - Aug. 2013Ponte Vedra, FLAssembled marketing/pricing chart to display price margins for various aspects of golf tournament (ex: hospitality, tickets.) ▪ Increased exposure and managed social media campaigns via Facebook, Instagram, and Twitter. ▪ Researched tournament title sponsors and created company profile. Assisted with organization of the annual “Back to School” drive for low income families
Administrative Assistant
Gourmet Services IncAdministrative Assistant
Jun. 2012 - May. 2013Hampton, VAAssisted clientele via phone and in person for Gourmet Services Inc., a food vendor and catering company. Provided assistance to staff. Served as a Cashier when needed. ▪ Coordinated and handled projects including organizing information and reviewing forms and documentation. ▪ Performed administrative functions including records management, assessment of data, file maintenance, and creating and editing documents. ▪ Established and cultivated relationships with organizations, corporate clients, and the community.
Summer Intern
Michael L. Buckner Law FirmSummer Intern
Jun. 2012 - Sep. 2012Pompano Beach,FL•Arranged marketing opportunity events •Developed marketing campaign to obtain new clients •Updated the company’s blog spot weekly
Summer Intern
Central SC CobrasSummer Intern
May. 2012 - Sep. 2012Columbia, South Carolina•Composed press releases that announce player signings, upcoming games, game results, upcoming events in the community •Distributed and create marketing paraphernalia and promotions for every home game
Intern
The Marome AgencyIntern
Jun. 2011 - Aug. 2011Fort Lauderdale,FLWorked with vendors to coordinate and oversee an e-blast campaign to help sponsor and promote personal health for The Marome Agency, a marketing and public relations agency. ▪ Coordinated entertainment for The 3rd Annual Crocket Foundation Community Health Festival. ▪ Increased attendance and participation through creating and leading marketing campaign aimed at getting local community organizations to encourage local communities to participate in health festival. ▪ Managed media relations for weekly events with local newspapers, radio, and television.
Associate
EXPRESSAssociate
May. 2011 - Dec. 2013Fort Lauderdale,FL•Maintained daily inventory in the stock room •Responsible for managing overall customer experience and ensuring customer satisfaction by assisting customers in selecting products to purchase •Promoted weekly sales
Summer Associate
MedtronicSummer Associate
Jun. 2010 - Aug. 2010Greater Minneapolis-St. Paul AreaResearched and presented pharmaceutical social media campaigns. Organized 50,000 patient participant survey database to help organize feedback from health seminars. ▪ Created the “Facebook Friend” Acquisition Campaign. ▪ Increased Medtronic’s overall presence across social media networks. ▪ Spearheaded and marketed “All About You,” a company promotion for Bladder Awareness Month.
Associate
Nine West GroupAssociate
Aug. 2007 - Jan. 2012Fort Lauderdale, FL•Maintained daily inventory in the stock room •Responsible for managing overall customer experience and ensuring customer satisfaction by assisting customers in selecting products to purchase •Promoted weekly sales

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