Antoniya Boyanova-Popova

Marketing Manager @Kenes Group

Email Marketing ManagerEvent Producer💸 MarketingCopywriterGraphic Designer🐦 DesignContent Manager

I am a marketing manager, with over 10 years of experience in marketing. I have been working in the dynamic industry of organizing professional congresses for a few years now. The industry is fast-paced, creative, and vibrant and I aim to bring these characteristics into my personal working style. I enjoy communication and approach the aspects of my job with a collaborative, friendly, can-do attitude. My educational background is in consumer behavior, marketing, and management and I recently discovered the fascinating world of graphic design. I am passionate about beautiful design work and the creative process. I am a team player and I enjoy being a part of an active, friendly, and fast-paced environment.

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Work Background

Kenes GroupMarketing Manager

Apr. 2023Sofia, Bulgaria-Planning and overseeing the execution of the marketing strategy for multiple clients -Multichannel advertising campaign planning and execution -Budget planning and tracking -Creation of marketing materials and content -Website management and updates -Generation, tracking & analysis of website data -Content creation -Client relationships

Kenes GroupSenior Marketing Coordinator

May. 2019 - May. 2023Sofia City, Bulgaria

My Glamorous StoryCreator and Editor

Oct. 2015 - Oct. 2019www.myglamorousstory.comMy Glamorous Story is me on a piece of paper… Well, a metaphorical one… The topics are a bit chaotic, the look is quite girly & it’s powered by my own perception of what makes life pretty. I like to share stories about big life events, travelling, style and all the thoughts that might come in between. It’s my creativity warehouse and my way to learn, dream and explore.

Kenes GroupMarketing Coordinator

Apr. 2017 - May. 2019Sofia, Bulgaria

YellMarketing Graduate (Go-To-Market)

Jan. 2016 - Nov. 2016Reading, United KingdomAt Yell, we have a long and successful history of building relationships between consumers and small to medium sized businesses (SMEs) in the UK. My responsibilities as a Go-To-Market Marketing Graduate include: -Administer and chair senior meetings (to director level) related to GTM tracking on a weekly basis. -High level project management & constant tracking of projects' progress -Creating and designing marketing collateral (including brochures, flyers & infographics), using Adobe InDesign, Photoshop and Illustrator -Updating of product plans and individual products' checklists, involving daily interactions with sales & marketing stakeholders to plan, track and execute items on the strategic plan -Sending out a weekly business update to the Sales channels

Motorola SolutionsMarketing Communications Assistant

Nov. 2014 - Dec. 2015United KingdomMotorola Solutions, Inc. provides mission-critical communications products and services to public safety and commercial customers around the world. The company's innovations, products, and services play essential roles in people's lives. Motorola Solutions helps people be their best in the moments that matter. As a Marketing Communications Assistant, I had various responsibilities, which include but are not limited to: -communication with field marketing representatives -compilation of a marketing guide for a product category -cooperation with agency representatives, regarding marketing collateral -regular update of website materials -budget tracking -creation of marketing presentation templates -working with Adobe InDesign for updates of marketing collateral -supporting field marketing representatives in the management of product categories -working with AEM Content Management system for website updates -event team support at Critical Communications World 2015

Employment Related Services Association (ERSA)Researcher

Jun. 2014 - Sep. 2014London, United KingdomA researcher for the Association as part of Dissertation Project. The job involved the creation of a survey that explores the supply chain in the employment sector, as well as 10,000-word academic report. The survey aims to explore the healthiness of the relationship between large contractors and small charities under the Work Programme in the UK. The job involved both primary and secondary research, with a focus on primary. The research took place in the form of interviews with the members of the Association that required high levels of organization and responsiveness. The end product of the internship, being a Dissertation project was marked with 75% by Cass Business School. The survey questions were refined by the ERSA and used for their State of the Sector survey that has recently gone live.

Marvena Ltd.Sales Assistant

Jul. 2012 - Aug. 2012BulgariaInvited back to work after a summer internship in 2011. One month paid internship in the Sales department that included work on the reports for the sold medical equipment for patients with diabetes. An intern’s responsibilities incorporated the organization of documentation, as well as the creation and translation of reports on the sales. A part of the errands was the regular submission of reports to the department’s manager. Constant work with statistical data from the Sales department and the comparison of that data allowed the further development of skills for applying and understanding statistics and quantitative techniques.

Marvena LtdMarketing Assistant

Jul. 2012 - Aug. 2012BulgariaWorked as an assistant in the marketing department. The responsibilities included the reading of various report and the extraction of important information. Market research was a part of the job in order to allow the development of successful marketing campaigns. All ideas were presented to the manager of the department in a concise manner, which allowed the development of presentation skills and the improvement of abilities in the extraction of the essence of long reports. Work was done with different teams, which allowed the advancement of team-work, communication and networking skills.

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