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Work Background
The Tutoring CollectiveChief Strategy Officer (CSO)
Jan. 2021 - Oct. 2023The Tutoring Collective has helped over 12,000 NYC families across 15 years and is now scaling to become a force in corporate benefits. I was brought in to create a scalable B2B model and created the patent-pending Tutoring-as-a-Service platform, TaaSPro. Aimed at HR departments, it enables tutoring as a corporate employee benefit, delivering a win-win-win, for students, parents and companies alike.
The Safety GuidePresident
May. 2020New York City Metropolitan AreaThe Safety Guide Group, Inc. is a NY based corporation based in Brooklyn.
We have been at the forefront of discussions across retail, education and verticals like restaurants. salons, legal, construction, transportation and financial throughout the pandemic. Our focus has continually been about maximizing revenues for businesses reopening and not just reopening by itself.
It’s clear that so many businesses cannot simply reopen at reduced capacity and The Safety Guide exists to help them every step of the way.
We have sourced plexiglass screens, masks and other PPE from many manufacturers and offer the best quality and prices available. Please contact us for more information. Stay safe! TSG
7percent VenturesVenture Partner
Sep. 2018Greater New York City Area7percent invests in early stage tech across the UK, Europe and US. We invest in technology which is transformative and solves a painful problem for a big market. Previous investments include Oculus VR (sold to Facebook), SourceDNA (sold to Apple) and Magic Pony Technology (sold to Twitter); 7percent were first cheque into all three.
WebOpeningsChief Operating Officer & Co-Founder
Jan. 2013 - Apr. 2017Greater New York City AreaWebOpenings broadcast last minute, discounted, unfilled appointments online for booking by consumers. We created and implemented interfaces with 10+ Point-Of-Sale systems to automatically scan business’ appointment books and identify openings. WebOpenings was one of the first systems to being automatic yield management to SMBs. Initially focusing on our very strong home market - salon and spa, we exited when the company was acquired in 2017.
GB AgencyCEO
Jan. 2012Greater New York City AreaFounded in January 2012, GB Agency was born to provide both digital creative & strategic solutions to businesses worldwide. Based in NYC and Miami, GB converted to fully remote 4 years before the pandemic and has become a boutique company with big agency credentials. Our success is due to the balance between outstanding delivery, an ethical approach, boutique level pricing; and the combination of U.S. innovation with British quality. The GB team reflects this balance and is a diverse collection of creative people who bring talent, hard work and no small amount of fun to each and every project. We are problem solvers. We innovate, create, communicate, and overcome. Whether it’s an ad campaign, a website, or your entire strategy, we use a creative process that leads to one thing: success. Team GB will help you find the right fit for your message, and your budget.
GramercyOne, LLCVice President, Marketing
Oct. 2010 - Jan. 2012Greater New York City AreaGramercyOne provides cloud-based platforms to power commerce. Businesses worldwide benefit from our innovative scheduling, POS, CRM and business management solutions. I headed up the international marketing efforts and assisted with business development across a myriad of verticals, including spa, salon, fitness and hotel. SpaBooker, previously a division of SpaFinder, was spun out and has become one of the booker products under GramercyOne. I created the GramercyOne corporate brand, which then secured a A round of funding in late 2011. During my tenure, the SpaBooker product became the leading spa management product for day spas, chains and hospitality businesses. In addition I launched SalonBooker, FitnessBooker and the GoSuite into the market. In under one year, SalonBooker became the company's primary product in terms of monthly numbers.
SpaBookerSenior Director of Marketing
Jul. 2010 - Oct. 2010Heading up the marketing department, I have been recruited to drive lead generation and evolve the marketing strategy for SpaBooker. SpaBooker is the premier online booking and business management software for the spa, hair and beauty industries.
ComQi Inc.Global Marketing & Accounts Director
Sep. 2008 - Jul. 2010Greater New York City AreaExtremely well connected globally, I assist retail, QSR, Fast Casual, and many other verticals drive their business and create additional revenue streams through Digital Signage. Operating at the leading edge of the industry, I create business models and drive strategy in new digital signage networks - developing media and marketing strategies, as well as content programming, advertising and everything around software, where our core competency lies. I was brought into EnQii to introduce new verticals to the business across new markets. I also undertook the global marketing lead and drove marketing and PR strategy for the group.
i-vuVP Business Development
Apr. 2007 - Sep. 2008Managing the largest product manufacturer and salon chain groups in the world, I rolled out 7500 screens across salons in North America. I oversaw the content concepts, marketing and ops strategy.
Salon SpecificSales & Marketing Director
Jan. 2006 - Jan. 2009Salon Specific supplied websites, specialist insurance and essential legal documentation to salons in the UK.
Shortcuts SoftwareMarketing Manager - UK & Europe
Dec. 2004 - Apr. 2007Driving the European marketing efforts for Shortcuts, I worked closely with the CEO to manage the leads and sales targets during a period of significant growth for the business. We hit 24 consecutive leads targets and created the number one salon software brand. In addition, I launched the Spa software software product and helped drive the enterprise and education efforts.
Integrity SoftwareGroup Marketing Manager
Jan. 2004 - Nov. 2004Heading up the group-wide marketing efforts, I controlled the software products in the construction, salon/spa and other verticals. In addition, I created the brand for a new merged product and launched it to market, where it is now the joint biggest player in the UK.
JsbmediaMedia and Marketing Consultant
Nov. 2001 - Jan. 2004Jsbmedia provided strategic marketing and implementation to businesses across a number of sectors, including hair and beauty; office supplies; sales marketing & training; computer games; events and much more.
Barrington HarveyCreative & Media Director
Mar. 2000 - Oct. 2001I ran the creative design and media buying team for the UK's leading communications company in the computer games industry, taking turnover from zero to 900k in 9 months.
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