Toni Ranada

Sr UI UX Designer @Sun Life Financial

WireframesFigmaInDesignPrototypingAdobe PhotoshopStorytellingPhilippinesUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignPresentation Designer

Toni Ranada is a Senior UI/UX Designer at Sun Life Financial, a leading international financial services organization. She is responsible for developing and implementing user interface and user experience designs that enhance customer engagement and satisfaction. With her expertise in various design software and strong understanding of user-centered design principles, she plays a crucial role in creating intuitive, easy-to-use applications and platforms that effectively meet the needs of Sun Life's clients. Her role is integral to the company's digital transformation efforts, ensuring that all digital touchpoints provide a seamless and enjoyable experience for the users.

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Work Background

Sun LifeSenior UI/UX Designer

Jan. 2023Sun Life Global Solutions• Create test plans and conduct research, user interviews/surveys, and usability testing as needed for Asian markets such as Hong Kong, Vietnam, Malaysia, Indonesia and the Philippines. • Practice end-to-end UX flow, from research to hi-fidelity UI designs to interactive prototypes for AI projects. • Facilitate stakeholder meetings from the requirement gathering phase to the delivery of product screens and flow for development. • Communicating scenarios, end-to-end experiences, interaction models, and screen designs with other members of the scrum team.

Home Credit PhilippinesUI / UX Designer

Jul. 2019 - Jan. 2023Taguig, National Capital Region, Philippines• Handle the UI/UX requirements for the Loyalty/Rewards stream, known as Smile Rewards and different portions of the main app dashboard • Part of the global UX team in charge of collaborating to create and synchronize all the flows and designs of the different Home Credit apps per country into one global app • Create user flows, screens and prototypes for the loyalty stream of the mobile app • Communicating scenarios, end-to-end experiences, interaction models, and screen designs with other members of the UX team and scrum team • Illustrate design ideas using storyboards, process flows and sitemaps • Conduct research, user interviews, surveys, testing, and design thinking workshops • Develop UI mockups and prototypes that clearly illustrate how site and app function and look like • Prepare and present design ideas to internal teams, stakeholders, and upper management • Identify and troubleshoot UX/UI problems - usability issues through fidelity testing

PSBank OfficialSr UI/UX Officer

Jun. 2018 - Jul. 2019NCR - National Capital Region, Philippines• Create user flows for the bank’s in-house projects, mainly for the mobile app and website • Communicate scenarios, end-to-end experiences, interaction models, and screen designs with other members of the team • Illustrate design ideas using storyboards, process flows and sitemaps • Design graphic user interface elements • Develop UI mockups and prototypes that clearly illustrate how site and app function and look like • Prepare and present design ideas to internal teams, key officers, and upper management • Identify and troubleshoot UX/UI problems - usability issues through fidelity testing • Create and maintain the bank’s Design Play Book, ensuring the standardization and branding of all designs is applied to all digital products

FreeSpeech PublicationsSr. Graphic Designer/Team Lead (volunteer)

May. 2007 - Jul. 2019ParanaqueIn charge of the conceptualization, design and layout for the yearly planner, This Journal Will Actually Change Someone’s Life (2008 to present) whose proceeds go directly to Lifeline Foundation, a local NGO. Also includes the collection, checking, art direction of submitted artwork from the different volunteer artists, and the design and layout of marketing collaterals (tarps, posters, e-newsletters) and the website and mobile app design and development. Also in charge of the maintenance of the different social media sites of Freespeech.

Globe TelecomUI Designer

Jun. 2016 - May. 2018Bonifacio Global City, Taguig, Philippines• Gather and evaluate user requirements in collaboration with the project manager and brand/product stakeholders • Communicate scenarios, end-to-end experiences, interaction models, and screen designs with other members of the team • Illustrate design ideas using storyboards, process flows and sitemaps • Design graphic user interface elements • Develop UI mockups and prototypes that clearly illustrate how sites and apps function and look like • Prepare and present rough drafts to internal teams and key stakeholders • Identify and troubleshoot UX/UI problems - usability issues through fidelity testing and field immersion sessions • Conduct layout adjustments based on user feedback

Kforce Global Solutions, Inc.Sr. UI/UX Designer/Consultant

May. 2015 - Dec. 2015MakatiClient: UL Verification, May 2015 to present Current Team Lead for Creative Team, in charge of daily updates and art direction of various design projects of the team, as well as, the design, conceptualization and implementation of the UX/UI for various web and mobile applications, online portals and internal systems for external clients as well as internal projects/products under UL Verification. Also work on different in-house branding, processes and presentation requirements as needed by the different departments.

Yondu IT SolutionsUI / UX Designer

Jan. 2015 - May. 2015Worked project based under the UX Department of the Solutions Delivery Group and Section8, and was in charge for the conceptualization and design of the UX/UI for websites, mobile applications, online portals and internal systems for external clients as well as internal projects/products under Yondu and Globe Telecom. Was also in charge of the conceptualization, design, and implementation for various in-house marketing projects (ie videos, presentations, infographics).

Rufus & CocoFreelance Graphic Designer

Aug. 2014 - Apr. 2015Created the graphic design for different projects which vary from e-newletters to different products and product packaging.

TV5 Network Inc.Sr. UI/Web & Graphic Designer

Jul. 2012 - Aug. 2014In charge of the conceptualization and design of graphics for in-house company sites (TV 5 portal, Pinoy Hoops, Balut Radio, Kristn.com / Hitlist.com) as well as images and banners used on the various social media sites. Worked on the UX/UI design for in-house websites and apps used on the iPad, iPhone, and Andriod-based units. Also, was the photographer for Kristn.com/Hitlist.com events and various behind-the-scenes for TV 5 shows and promotions.

iGen TechnologiesUI/Web & Graphic Designer

Aug. 2010 - Jul. 2012Makati, PhilippinesIn charge of the conceptualization and implementation of graphics for the different companies/clients, which included branding, print and packaging designs, graphic illustrations, marketing collaterals, presentation materials, photo editing and manipulation, audio-video presentations, and various website designs and user interface designs for different mobile and web applications used on the iPad, iPhone, and Andriod-based units. Experienced in creating design framework screens prior to actual design for project flow/system analytics.As part of marketing team, presented and proposed our company and the solutions/projects that would fit the client’s specific needs. Oversaw the completion of different team-based projects, at the same time coordinating and communicating personally with the client regarding project scope, workflow, design, and development of the project from start to finish.

BoNa Coffee Holdings CorpWeb & Graphic Designer/Team Lead

May. 2007 - Jun. 2010PhilippinesIn charge as team lead of the creative team that catered to 4 different companies - a coffe shop, a furniture and jewellery store, and a salon and spa. Worked on the conceptualization and implementation of graphics for the different companies, which included branding, print and packaging designs, graphic illustrations, merchandise design, marketing collaterals, print ads, press releases, presentation materials, photo and video editing, and website design and development. Also, coordinated and negotiating with suppliers and printers for the various print and display requirements, and the installation of various media for the different store fronts (tarps, mounted posters, menu boards, glass stickers). Provided photo and video coverage of events for the different companies, as well as, the design and set up for company events and press conferences.

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