Leila Hannon - Marketing, Operations, & Program Manager - Food Blogger & Online Business Owner, Sundown, Whisks Up

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Work Background

Sundown, Whisks UpOwner

Jul. 2023United States, Burlingame- Created, managed and grew a successful food blog, attracting 200+ unique visitors and 500+ page views through engaging content and effective SEO strategies. - Developed, tested and released 3 innovative recipes weekly, making sure each recipe was visually appealing and producing high quality photos and styling. - Wrote and edited 4 compelling blog posts weekly, and utilize 7 social media platforms to promote the new blog content and recipes, increasing follower growth and post reach by ~50% to date. - Managed weekly email marketing campaigns to engage subscribers, achieving ~58% open rate and ~16% click-through rate, to date. - Analyzed blog performance, identifying opportunities for improvements around content, and reader engagement.

GoogleSales & Operations Improvement Manager

Jul. 2020 - Mar. 2023United States, Mountain View- Supported ~$163M/Qtr in campaign activated dollars and partner with 10 vendor team, as well as sales leads, across all Google Ads products within the consumer good verticals. - Partnered with operations teams on a large scale project to identify the top low-adopting clients of our AI-generated revenue opportunities, and utilized key data points to identify product revenue opportunities for the relevant sales and specialist teams, and their clients. - Managed ~$7M/qtr in video campaign activated dollars across 2 US sales sectors. Cultivated solid cross-functional executive-level sales relationships to commercialize new service and funnel growth. - Result: Grew activated dollar portfolio ~2x QoQ each quarter. - Developed a pilot service model, based on key market gaps, to capture Q4 holiday retail swings. - Result: Drove $116M incremental revenue, 35% time savings/week, and 3x in top scoring CSAT submissions. - Served as the primary escalation POC across entire Americas sales sectors averaging ~6 large scale escalations/month with 2 high-visibility issues: Reconciled $280k in overspend and investigated root cause analysis to mitigate future risk. - Tracked ~20 escalated cases and redesigned vendor scope and routing for future requests.

GoogleVideo Program Manager, Marketing & Comms Lead

Jul. 2020 - Jun. 2022United States, Boulder- Created strategies to enhance stakeholder relationships, improve processes, identify revenue opportunities, and prioritize the 2022 product roadmap. - Conducted interviews, identified revenue potential, and launched new pilots. Managed video campaign budgets, doubled activated dollars quarterly (to ~$14M), and implemented a pilot service model for holiday retail, resulting in ~$116M in increased revenue and 3x customer satisfaction.

GoogleBusiness Operations Manager

Jun. 2015 - May. 2020United States, Mountain View- Oversaw $40M/Qtr in 2 U.S. sales sectors, led key programs, and achieved $4M in savings through data analysis. Implemented a support process for top clients resulting in $10M revenue, 0.8 headcount increase, and 30% faster turnaround.

GoogleCampaign Implementation Specialist

Mar. 2014 - May. 2015United States, Mountain ViewImplemented customer support for Google Ad launches, achieved high satisfaction ratings, and onboarded a new team of employees efficiently.

Milestone Internet MarketingPPC Manager

Jan. 2013 - Feb. 2014Santa Clara, CASupport between 60-80 luxury hotel/resort clients on a monthly and quarterly basis in the hospitality industry through Google Adwords, Google Analytics and Google Hotel Finder. ∙ Optimize and communicate paid search campaign strategies and performance for maximum return on investment (ROI). Research clients’ location and market to better troubleshoot and achieve online marketing campaign goals. ∙ Research new ad groups, targeting, and search queries and complete a quick turnaround of campaign expansion, build and launch, particularly for time sensitive advertising. Ex: black Friday, 4th of July, and various package deals/promotions. ∙ Analyze client budgets, as well as over/under spend, in Google Adwords on a weekly basis. Present benefits and recommendations for new paid search strategies, such as Google remarketing campaigns, enhanced campaigns, mobile bidding, site link expansion and phone call tracking/revenue estimates. ∙ Audit all 200 client accounts to ensure revenue and conversions are tracking correctly in Google Adwords. Troubleshoot and fix any tracking issues with the product development and ROI focused teams. ∙ Work within a team of ten paid search account managers, reporting directly to the VP of Operations and Technology. Conduct all weekly team meetings, communicating project updates and action items with the team. ∙ Record and advertise various instructional videos informing clients of the importance of paid search through the available Google channels. Create and launch email newsletters and blog posts to notify all clients of the newest Google products and features. ∙ Implement new internal processes on a quarterly basis to better support the clients’ billing, reporting and management needs. ∙ Collaborate with the Sales, Client Services, Development and Accounting departments regarding budgeting, channel expansion and web site revisions, as well as unpaid invoices and expired contracts.

Reply, Inc.Search Engine Marketing Analyst

Oct. 2011 - Jan. 2013San Ramon, CA➢ Successfully monitored and grew the Real Estate, Home Improvement and Auto Insurance verticals within a team of twelve members. Managed click performance data through Google, MSN/Yahoo, and other media sources. ➢ Led the growth in the Auto Insurance vertical, and assisted in building new campaigns for various Auto Insurance segments to advertise on Google and MSN/Yahoo: Auto, Vehicle and Car Insurance, Click to Call and Geo-targeting campaigns. ➢ Managed the bidding of ad groups and keywords for specific Media and Search Engine Marketing accounts. Worked to optimize high click volume accounts to improve conversion rates through the addition of negative keywords, geographical targeting, and more tightly themed ad groups for Google and MSN. ➢ Researched new ways to improve click volume, click-through rate and conversions, and obtain additional Media sources. ➢ Analyzed specific trends across high volume accounts and campaigns to identify strategies to improve processes on all levels (campaign, ad group, and keyword) of active accounts. ➢ Monitored the traffic through intraday reports on an hourly basis to identify any increases or decreases in traffic or conversions. Assisted in the forecasting on a quarterly basis, including projecting growth for Reply!, Inc.’s Search Engine Marketing (SEM) and Media sources. ➢ Brainstormed, with my director, ways to obtain more traffic for 2012 and meet forecasted numbers. Generated ad copies and launched large keyword expansion builds across all accounts, as well as optimized existing traffic to meet the forecast. ➢ Generated Spanish ad copies for the highest volume Real Estate Foreclosure account. ➢ Interacted with the General Managers and VP’s, engineering, sales, and business development teams across all three verticals to aim to reduce costs and increase revenue on a daily basis.

EricssonMarketing Communications & Value Marketing

Jan. 2011 - Jun. 2011San Jose, CA➢ Executed the Ericsson brand, strategy, and ways of working throughout PowerPoint presentations, meetings, discussions and processes. Communicated and work with a team of diverse staff members to include product management, engineers, marketing specialists, sales representatives and customer strategists. ➢ Brainstormed with the OTT Telco 2.0 Marketing Team to facilitate a new business model and strategize to achieve higher revenues for the operators to meet and exceed goals, creating an opportunity for Ericsson to increase revenues. ➢ Planned work with the Ericsson Innovation team to patent and implement ideas for the telecom operators. ➢ Assisted in the generation of value marketing interactive tools for various Ericsson products through the formulation of excel spreadsheets, which fed into the web tool to produce inputs and outputs for ease of use. ➢ Continually updated the content, appearance and layout of the value marketing web page on the Ericsson Silicon Valley Marketing Portal. ➢ Updated and created multiple PowerPoint presentations on the Value Marketing webpage to reflect Ericsson’s new icons, content and brand image. Created PowerPoint presentations on a daily basis focusing on consistency with Ericsson’s brand strategy and delivered key messages and content dependent on viewers of the presentation.

EricssonCustomer Marketing

Jun. 2010 - Dec. 2010San Jose, CA➢ Provided support in the planning and execution of customer visits in the global telecommunications industry. Customers included Telecom, DOCOMO, Primus Canada, Telenor, Copel, Vodafone, TeliaSonera and SMART Philippines. ➢ Tracked and documented the status of Ericsson approved vendors and initiated the PO process for purchases related to the execution of customer visits. Input data for marketing leads in Ericsson’s lead tracking system and followed up on lead status with the different regions. ➢ Prepared a series of budgets to incorporate an affordable location for internal evening events; arranged transportation, communication, raffle prizes and an extensive menu for over 100 Ericsson employees. ➢ Successfully completed research for the Telecom Industry and the one-sided Telco 2.0 business model to assist in the evaluation of the existing assets, revenues, challenges, costs, current strategies and future moves of each of the major players: telecom operators (ex: AT&T), subscription-driven (ex: Netflix), advertising-driven (ex: Facebook), and mixed-driven (ex: Pandora) content aggregators. ➢ Identified the multi-step customer visit process and introduced a new software application “Briefing Edge” to streamline and improve the customer visit process at Ericsson. Designed Briefing Edge to fit Ericsson Silicon Valley’s entire customer visit process. Served as the primary driver and controller in the launch of Briefing Edge for the planning, evaluating, tracking and reporting of customer visits at Ericsson Silicon Valley. Presented the Briefing Edge application to the Customer Visit Team Executives upon launching.

Saint Mary's College of CaliforniaGraduate Student

Jan. 2010 - Dec. 2012Moraga, CAConcentrations completed: International Business & Finance Courses completed: - Legal & Ethical Aspects of Business (Business Law) - Quantitative Methods (Statistics) - Management Communications - Managerial Economics - Operations Management - Financial Accounting - Industry Analysis - Organizational Behavior & Management - Managerial Accounting - Marketing Management - Managerial Finance - International Business - Advanced Financial Management - Entrepreneurship & Business Development - International Marketing - Investments & Financial Markets - Business Strategy - Ethical/Social Issues in Business

Mohler, Nixon & WilliamsAudit Staff

Jul. 2007 - Sep. 2009Campbell, CA➢ Served public and private clients in multiple industries of primarily the Silicon Valley area for corporate and 401(k) audits. Clients included JasperWireless, U-Systems, Hitachi Data Systems, FoodComm International, and Citation Homes. ➢ Performed audit and internal control testing and documentation during corporate and 401(k) audits. Led the audit staff as an in-charge to complete clients’ 401(k) audits. Supervised, assigned, trained and reviewed work of audit staff. ➢ Prepared Financial Statements, SAS114 Communication with Audit Committees, and Management Representation letter for all related SEC filings. ➢ Oversaw detailed work on technical policies such as stock option compensation [FAS 123(R)], revenue recognition (SAB 104) and investment valuation (FAS 157). ➢ Engaged in all stages of the audit including planning, substantive test work, and tests of controls to achieve maximum efficiency and risk coverage for all accounts.

Wavelength Datacom, LLCJunior Accountant

Jun. 2006 - Jun. 2007Sunnyvale, CA➢ Recorded incoming bills, client payments, and generated client invoices and statements for hourly IT consulting and various inventory parts. Processed all general cost accounting internally and externally.

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