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Work Background
Welcome TomorrowPaid Media Manager
Feb. 2024Cape Town, Western Cape, South AfricaGrowing African fintech apps through mobile growth marketing.
R17 Ventures AGSenior Performance Marketer
Feb. 2023 - Dec. 2023Cape Town, Western Cape, South Africa
saas.groupPerformance Marketing Manager
Jul. 2022 - Nov. 2022Cape Town, Western Cape, South Africa
Airlift TechnologiesDigital Channel Manager
Apr. 2022 - May. 2022Cape Town, Western Cape, South Africa
R17 Ventures AGHead of Paid Social
Jul. 2021 - Mar. 2022Cape Town, Western Cape, South AfricaI am the Head of Paid Social at R17 Ventures AG, in addition to my role as a senior performance marketer and internal business owner. In this position I am responsible for the quality and performance of all Paid Social initiatives within R17. As part of this, the responsibilities of this role include: - Quality assurance of all campaigns before and after launch
- Developing, implementing and managing a robust testing and experimentation methodology
- Providing strategic guidance to other performance marketing team members in the context of the Paid Social landscape
- Training and mentoring junior team members
- Staying on the cutting edge of trends in the world of Paid Social
- Working closely with the Creative Director and creative team to ensure the quality of Paid Social creatives
- Optimization of Paid Social accounts
R17 Ventures AGPerformance Marketing Specialist
Nov. 2020 - Mar. 2022Cape Town, Western Cape, South AfricaAs a performance marketing specialist and internal business owner I am responsible for the end-to-end performance marketing efforts of our clients. This role includes but is not limited to the following responsibilities: - Full omni-channel performance marketing strategy
- Implementation across all main paid media platforms, including: - Facebook and Instagram - Google Search, Display, Shopping, YouTube - Snapchat - Pinterest - LinkedIn - TikTok - Klaviyo
- Account relationship management through regular direct client contact and reporting
- Creative strategy alongside our design team
- End-to-end project management for new and existing projects
- Constant account optimization
- Maintaining profitable returns on advertising spend for the clients that I am responsible for.
Down Dog Marketing (Pty) LtdPerformance Marketing Specialist
May. 2019 - Oct. 2020Cape Town Area, South AfricaResponsible for digital media planning and media buying on various advertising platforms including Facebook, Instagram, Google Shopping, Google Display Network, YouTube and Google Search. Responsibilities include: - Campaign Setup and Management - Conversion Tracking and data analysis - Copy writing - Managing Client Relations - Business Development
W E L L Online (Pty) LtdFounder
Oct. 2018 - Jan. 2020Cape Town Area, South AfricaFounded and operated an Ecommerce venture focused on affordable luxury consumer goods.
Analytics ConsultingPortfolio Administrator
May. 2018 - Jul. 2018Cape Town Area, South AfricaResponsible for administration of Collective Investment Scheme portfolios on a contract basis.
Heart CapitalFinance Intern
Nov. 2017 - Jan. 2018Cape Town Area, South AfricaResponsible for financial modelling and business plan development.
Stellenbosch UniversityResearcher
Aug. 2017 - Oct. 2017Stellenbosch Assisting in conducting research for academic journal articles.
Stellenbosch UniversityResearch Assistant
Jan. 2016 - Nov. 2016StellenboschHandled departmental administration and assisted senior academics in their research.
Stellenbosch UniversityAcademic Tutor
Jan. 2015 - Jun. 2015StellenboschTutored undergraduate Business Management modules.
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