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Work Background
INSCH Coaching & Communication Master Coach in Teamcoaching & Leadership
Aug. 2018Copenhagen, Capital Region, Denmark๐๐น๐ฒ๐๐ฎ๐๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐ง๐ฒ๐ฎ๐บ'๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐ ๐ถ๐ป ๐ฎ ๐๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ
In the current dynamic business environment, where innovations and changes happen constantly, the significance of effective teamwork cannot be overstated. Success depends on having agile teams that can navigate these changes effectively. In times of adversity, the key to high performance lies in establishing a robust foundation. But what constitutes this solid foundation for a team? Patrick Lencioni, in his work on the Five Dysfunctions of a Team, articulates it well:
"Members of truly cohesive teams trust one another, engage in unfiltered conflict around ideas, commit to decisions and action plans, hold one another accountable for delivering against those plans, and focus on the achievement of collective results." If you're curious about creating such cohesion within your team, I'm happy to provide more information on how I can assist in creating a solid foundation for sustainable performance. Reach out for a conversation about unlocking your team's full potential.
INSCH Coaching & Communication Marketing & Communications Specialist
Jan. 2011Copenhagen, Singapore, United Arab EmiratesI help companies develop effective marketing and communication strategies in a global marketplace. Some examples: ๐นPR agency for Milestone Systems Middle East and Africa. Responsible for regional PR coverage and social media.
๐นInterim Communications Manager EMEA Milestone Systems June 2019-Feb 2020. ๐นProject Management, communication & fundraising strategy Norway House Cambodia NGO. ๐นMarketing and implementation of tourism related services in the UAE. ๐นNew branding, logo and communication framework, www.danelec-marine.com
Copenhagen Business SchoolExternal Mentor at CBS Mentoring Programme
Oct. 2021Copenhagen, Capital Region, Denmark
Mandag Morgen BusinesskvinderMember
Jun. 2017Copenhagen Area, Denmark
Norway House CambodiaMember of the Board
Aug. 2009Phnom Penh, CambodiaNon-executive director since 2013. Norway House is a private aid initiative, non-political and non-religious, working to help the children of Cambodia achieve a better future. We seek to create the foundation for an independent future generation of well educated, active, healthy and self-sustainable individuals.
Milestone SystemsPR Agency Middle East & Africa
Dec. 2015 - Jan. 2021Dubai, United Arab EmiratesPR Agency for Milestone Systems Middle East and Africa; video technology that helps protect people and assets and enables customers to optimize their business processes.
๐น Driving regional PR coverage, customer evidence, and social media. Examples of my work below.
Jun. 2019 - Feb. 2020Copenhagen Area, Capital Region, DenmarkResponsible for driving Milestone PR in EMEA. This entailed: ๐นDeveloping EMEA media strategy and editorial plan. ๐นManage five regional PR agencies. ๐นSupport communication efforts at EMEA wide events, like Smart City Barcelona, Intersec Dubai, Power of Video events Dubai, UK and Malmรธ.
๐นEstablish processes for monthly tracking and reporting.
Ladies Lounge by DBCD- DubaiMember Board of Directors - Deputy Chairman & Marketing
May. 2014 - Jun. 2017U.A.E.Deputy Chairman. Responsible for marketing strategy, communication planning and sponsorships resulting in: ๐ธOverall Marketing Strategy: refined mission statement, purpose and slogan.
๐ธSponsorships: developed sponsorship strategy, secured annual sponsorships and member offers.
๐ธNew communication strategy and execution for web, newsletter and SOME. ๐ธInitiate New in Dubai; an annual event helping newcomers to Dubai connect easily with the local Danish/Scandinavian community.
Norway House CambodiaProject Manager Team Lead
Jan. 2009 - Jun. 2013Phnom Penh, CambodiaManagement of Norway House Cambodia, a private charity with the objective of improving living conditions and providing education for impoverished children in Cambodia. Key responsibilities: ๐ธOverall responsible for P&L, reporting to board of directors and cooperation partners. ๐ธPlan and implement initiatives in awareness, fundraising and corporate sponsorships. ๐ธResponsible for volunteer involvement, engaging more than 30+ volunteers, 3 teams and 4 + annual working trips to Cambodia.
๐ธRepresenting Norway House at events raising awareness of our goals, needs and opportunities for involvement.
My Friend's House Pte LtdBusiness Owner
Jan. 2007 - Jul. 2009SingaporeSuccessfully establishing and managing unique Asian home interior retail concept in Singapore.
MicrosoftGlobal Product Marketing Manager
Aug. 2002 - Jul. 2006Copenhagen Area, DenmarkDeveloping and executing new global customer evidence strategy and initiatives for Microsoft Dynamics AX.: ๐นTransformed quality and reach of customer evidence communications, making customer evidence a cornerstone of team's deliverables, and creating significant improvement in field readiness. ๐นIdentified key product stories to support product messaging and positioning resulting in 100+ global case stories, as well as production of several major customer videoโs. For example the Real Madrid case study video: https://youtu.be/nDiRaSGl_DY Presented in keynote speeches at launches and events such as Microsoft Worldwide Partner Conferences and Convergence. ๐นDriving global reference support team and process in 2006 touching over 650 requests.
๐นManagement of international vendors and secure delivery on budget.
Unicare NordicMarketing Manager
Jan. 1996 - Dec. 1999Copenhagen Area, DenmarkPlanning and managing marketing strategy and budget for 3 FMCG cosmetic brands in Denmark and Sweden.
TT SingaporeGeneral Manager
Jan. 1992 - Dec. 1996SingaporeManagement distributor of branded household consumer goods in South East Asia.
Baltica HoldingManagement Trainee
Jan. 1989 - Dec. 1992Copenhagen Area, Denmark
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