Pascal Looff

Lead Product Designer @MEDWING

🔥 Startup Founder💸 Marketing✔️ ITBusiness OwnerUX/UI DesignerProduct Designer🐦 DesignProduct Consultant✨ Business Owner

Hi, I’m Pascal! I’m a Lead Product Designer based in Berlin, Germany, with 9+ years of experience focusing on B2B SaaS, Growth, and Design Strategy. I’ve had the chance to work in both traditional tech companies and design agencies, where I’ve helped create impactful designs. As a servant leader, I love empowering teams to do their best work through mentoring, fostering feedback cultures, and developing long-term, research-backed design strategies. Lately, I’ve been diving into how AI and No-Code tools can streamline our daily workflows and help us get better results faster. I also mentor other designers on ADPList, offering guidance on career topics and helping them unlock their full potential. I’m open to new opportunities, contract work, and mentorships. If you’d like to connect or have a casual 15-minute coffee chat to see how we might collaborate, feel free to reach out: https://calendly.com/pascal-looff/letstalk.

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Work Background

MEDWINGLead Product Designer

Sep. 2022Berlin, GermanyAs Lead Product Designer at MEDWING, I've driven design strategies and combined servant leadership with hands-on design contributions to propel our growth. • Led a design team of 5, mentored it’s junior members & planned the long term design strategy • Redesigned MEDWING’s design hiring process, decreased hiring costs by 53% and time needed by 2 months • Created onboarding & feedback processes for designers from scratch to foster collaboration • Led the redesign of MEDWING’s design system and visual language together with the design, marketing, branding & CRM team, resulting in a 20 times higher adoption of the design language & components • Defined MEDWING’s user research strategy and ceremonials to deliver data-informed product experiences

MEDWINGSenior Product Designer

Dec. 2020 - Sep. 2022MEDWING is changing healthcare staffing by connecting professionals with job opportunities through an efficient platform. As a Senior Product Designer there, I improved user experiences, streamlined processes, and created data-driven design solutions. • Solving the growing demand for healthcare workers in the DACH region by designing and prototyping digital tools for large hospital chains (Vivantes, Asklepios, Helios, ...) from concept to launch • Raised MEDWING’s ARR by 9% & decreased hiring time by 70% by designing a client ATS interface • Improved the work satisfaction score from 6,1 to 8,4 of MEDWING’s temporary nurses by building the MW Flex App, an iOS & Android app for flexible shift work • Conducted hybrid UX research to validate business ideas and inform design initiatives

PL DesignFreelancer - Product Design, Leadership & Strategy

May. 2018In my role as a Design Consultant & Strategist, I empower companies to reach their target audiences and product goals by crafting intuitive and scalable products. My wholistic approach covers end-to-end design solutions from conception to post-launch validation. • successfully collaborated with clients across 30+ industries, including retail, sustainability, HR • cultivating design cultures and mentored designers as an interim lead for product design • developed new and expanded existing design systems to ensure consistency and efficiency • implementing low-code solutions and AI tools into design workflows to boost productivity • provided strategic product design advice to startup founders and guided teams through workshops

PlanetlySenior Product Designer

May. 2020 - Nov. 2020Berlin, GermanyPlanetly, a dynamic SaaS start-up, helps companies understand their carbon footprint and offers strategies to reduce it. Using an online calculator, Planetly quantifies CO2 emissions, provides tailored feedback, and supports carbon offsetting projects like biodiverse forest funding. As the Senior Product Designer and first design hire, I played a key role in advancing Planetly’s mission for a sustainable future through innovative design solutions. • Build Planetly’s core product MVP: a carbon calculator for B2B clients to measure their carbon footprint • Closed the gap between emission analysis and countermeasures by designing an offsetting project platform • Expedited business growth by launching the B2B-facing website & a rapid web carbon calculator which attracted key clients (HelloFresh, Home24, Personio, ...)

SuitePadUX/UI Designer - Hotelier Content

Jul. 2018 - May. 2020Berlin Area, GermanyAt SuitePad, the European market leader in digital guest communication for hotels, I designed and implemented tailored solutions that elevate guest experiences and drive business success. Our innovative solutions, including hotel room tablets and lobby projectors, empower hotels to boost revenue, enhance guest satisfaction, and gain valuable customer insights. • Multiplied in-room sales of hotel chains (Hilton, Van der Valk, Steigenberger, ...) by designing tailored concierge apps for hotel room tablets • Advised marketing & management executives on conversion optimization and design best practices in the hospitality industry, both onsite and remote • Increased team efficiency by evolving the design system & hosting workshops

United Media AGHead Of Usability Analysis - Department Berlin

May. 2017 - Jun. 2018BerlinAs part of the SEO team at United Media AG, I began by educating web designers on SEO, with a focus on On-Page Optimization. My dedication led to a promotion to team lead, bringing new challenges and responsibilities. In this role, I stayed ahead in the SEO landscape while leading a team of five to achieve the best results for our clients in web design, usability, and optimization. • Increased revenue & improved brand positioning of clients from 30+ industries (B2B & B2C) by designing high-performing & user-centric websites • Managed a team of 5 Web Designers (On- & offboarding, career development, UX/UI workshops, ...) • Decreased project delivery costs & time by defining design and coding standards for United Media

United Media AGWeb Designer

May. 2017 - Feb. 2018Berlin Area, GermanyAt United Media, I developed user-centered website concepts for diverse clients in the DACH region. United Media’s holistic approach, combining web design, frontend development, copywriting, SEO, and business strategy, ensured well-performing solutions for our clients. As a Web Designer, I contributed to the creative vision and provided strategic advice to help clients thrive in the ever-evolving digital landscape. • Crafted websites which strategically focus on high conversion rates and optimal user-friendliness • Successfully managed multiple projects simultaneously while ensuring timely delivery • Collaborated with clients, offering strategic advice on new implementations and continuous website optimization to drive digital success

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