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Work Background
IABCColumbus Chapter Board Member
Apr. 2022As a Columbus Chapter Board member of the International Association of Business Communicators (IABC), Jennifer plays a crucial role in shaping the local chapter's strategic initiatives and community engagement efforts. She collaborates with fellow board members to organize professional development workshops, networking events, and educational seminars tailored to the needs of communication professionals in the Columbus area. Jennifer actively promotes the value of IABC membership and cultivates relationships within the local communication community, fostering a supportive environment where members can enhance their skills, expand their networks, and advance their careers in business communication. Her dedication ensures that the Columbus Chapter remains a vibrant hub for professional growth and industry excellence.
Prime TherapeuticsAVP, Corporate Communications
Apr. 2022 - May. 2024Eagan, Minnesota, United StatesJennifer served as the Head of Corporate Communications at Prime, where she oversaw a team of twenty-two professionals specializing in external, internal, client, and digital communications. Under her leadership, the team drove Prime’s brand through strategic integrated solutions, enhancing brand equity by activating target audiences and safeguarding the company’s reputation. Jennifer demonstrated expertise in strategic communication, crisis management, and stakeholder engagement, achieving a remarkable 41% positive share of voice in 2023, surpassing the set goal of 20%. She was adept at developing and executing comprehensive communication plans, evidenced by a significant increase in newsroom page views to 185K in 2023, marking a 112% rise from the previous year. Known for delivering impactful campaigns, Jennifer exceeded media impression targets with 10.7B impressions and grew the social community by 163% in the past year. Her exceptional mindfulness and business acumen secured coverage in leading national publications, bolstering brand reputation through strategic social media engagement. Jennifer’s strong leadership was further demonstrated by successfully restructuring and expanding the team by 20% in 2022, aligning support for each business line and establishing a robust digital communications function.
NationwideAssociate Vice President, Corporate Communications, Technology and Chief Legal Office
Dec. 2019 - Apr. 2022Columbus, Ohio Metropolitan AreaJennifer played a pivotal role on the Nationwide Technology (NWT) and Office of the Chief Legal Officer (OCLO) cabinets, providing strategic counsel to the Enterprise Chief Technology Officer (ECTO), Chief Legal Officer (CLO), and their senior leadership teams. She championed strategic priorities by influencing and directing brand messaging to align with corporate vision for both internal and external audiences. Jennifer's leadership was marked by proven success in talent acquisition, enhancing associate value, and driving engagement, achieving the 91st percentile for associate engagement in the 2021 Nationwide Culture Survey. She led a team of twelve strategic communicators and creatives, ensuring deep knowledge of technology strategy among associates with an 82% reported awareness rate in the 2019 Annual NWT Communications Survey. Jennifer also spearheaded Nationwide's transformation into a technology-focused company through innovative rebranding initiatives and digital communication strategies, resulting in significant engagement metrics such as approximately 130,000 lifetime visits to the NWT Associate SharePoint site in the first half of 2020.
NationwideDirector of Communications
Apr. 2015 - Dec. 2019Columbus, Ohio AreaJennifer partnered closely with and supported the Enterprise CIO (ECIO) and CIO Council, collaborating to align enterprise technology strategy with corporate vision through comprehensive internal and external communication and public relations strategies. She led a team of communicators and creative professionals, guiding them in sharing success stories, facilitating effective change management, and aligning key messaging with corporate and business unit strategies. Jennifer's leadership in hiring and developing talent resulted in consistent year-over-year increases in associate delivery and engagement, demonstrating her commitment to fostering a high-performing and engaged workforce.
NationwideStaff Operations Director
Apr. 2013 - Apr. 2015Columbus, Ohio AreaDuring her tenure as chief of staff for the Senior Vice President, Jennifer directed multiple operational functions within the Business Transformation Office (BTO). She was selected to serve on the BTO Cabinet, where she played a key leadership role in overseeing strategic initiatives and managing delivery risks. Jennifer excelled in creating, deploying, and measuring communication and marketing plans that aligned with organizational goals. Her strategic oversight led to a significant reduction in the BTO operating budget, achieving a reduction from $21.1 million to $9.8 million. Jennifer also managed salary planning, administration, training and development, workflow and organizational planning, and hiring and placement for all BTO associates. She was instrumental in planning, facilitating, and managing all BTO cabinet and associate events, ensuring alignment with the BTO's role as a trusted advisor to the organization.
Independent Consulting & Agency ConsultingSenior Consultant/Business Delivery Executive/Program Lead
May. 2005 - Apr. 2013Columbus/US/GlobalDuring her career, Jennifer led business-critical marketing communications plans for change management, eMarketing, strategic marketing, and communication planning, training, and education for esteemed clients such as Cardinal Health, Engage HBS, Nationwide Insurance, Proctor and Gamble, and others. She facilitated stakeholder assessments to gauge change readiness, communication effectiveness, and organizational infrastructure, guiding clients through transformative periods with innovative communication strategies. At Nationwide Insurance, Jennifer developed and implemented the CSSS Coaching Transformation methodology, certifying over 600 leaders as mentors and coaches on schedule and within budget. She spearheaded a confidential program to close the Amarillo site, enabling new opportunities for high-performing associates. Jennifer also orchestrated the deployment of a Work-From-Home option for displaced Amarillo associates, introducing new technology and enhancing operational efficiency. At Cardinal Health, she crafted role-based education materials and a communication strategy crucial for a successful internal SAP transformation and later returned to strategize the spinoff of CareFusion, Cardinal Health’s medical technology company. Additionally, at Alcoa, Jennifer developed an organizational change strategy and bilingual communication materials to support the transformation of the HR division. At Allstate Insurance, she implemented a multi-channel approach to drive sustained adoption of the Sales and Customer Service Road-map Program, demonstrating her strategic acumen and client-focused approach across diverse industries.
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