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Work Background
Amazon Advertising Manager
Apr. 2024
Global Ecom PartnersAmazon PPC Manager
Oct. 2020 - Mar. 2024๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง - Design and execute comprehensive PPC strategies for Amazon accounts to maximize visibility and drive sales. Regularly conduct thorough keyword research and competitor analysis to inform and optimize bidding strategies. ๐๐ฎ๐๐ ๐๐ญ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง - Manage significant advertising budgets across various campaigns, ensuring that spending is aligned with client goals and objectives. Continuously monitor performance to optimize ROI by adjusting bids, exploring new opportunities, and pausing underperforming keywords or campaigns. ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐๐ง๐ ๐๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ - Regularly analyze and interpret campaign performance data using Amazon Advertising Console, Amazon Retail Analytics, and third-party tools. Produce detailed, clear, and actionable reports to communicate results to stakeholders and inform future strategies. ๐/๐ ๐๐๐ฌ๐ญ๐ข๐ง๐ ๐๐ง๐ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐จ๐ฎ๐ฌ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ - Design and conduct A/B tests for various ad components, such as headlines, product descriptions, and images. Utilize results to iteratively refine and improve campaign performance, ad copy, targeting options, and overall strategy. ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ - Work closely with cross-functional teams, including brand managers, content creators, and designers, to ensure campaigns are aligned with overall brand strategy and goals. Build and maintain strong, transparent relationships with clients through regular communication and updates on campaign progress and performance.
Private CompanyDigital Marketing Manager
Jun. 2020 - Aug. 2021
Private CompanyAmazon PPC Manager
Aug. 2018 - Aug. 2021
FreeeUpAmazon PPC Manager
Jul. 2018 - Oct. 2020
ShopkeeperProduct Manager
Sep. 2018 - Aug. 2019
REIVA - Real Estate Investing Virtual AssistantsVirtual Assistant
Jun. 2018 - Sep. 2018
JPMorgan Chase & Co.Senior Risk Management Analyst
Sep. 2017 - Apr. 2018
JPMorgan Chase & Co.Risk Management Analyst
Apr. 2016 - Sep. 2017NCR - National Capital Region, Philippines
ConvergysCluster Head
Sep. 2015 - Feb. 2016Region VI - Western Visayas, Philippinesโข Responsible for the 30-60-90 Day tenure agents, selecting, training, developing, and managing performance of professional and non-exempt direct reports; providing prompt and objective coaching and counseling; and coordinating, planning, and assigning work for staff in accordance with the organization's policies and applicable legal requirements. โข Collaborates with recruitment and training team to determine appropriate solution and implement strategies to ensure the efficient operation of the department; analyze performance results and implement department improvements to maintain client service level agreements.
ConvergysTeam Lead
Mar. 2014 - Sep. 2015Region VI - Western Visayas, Philippinesโข Responsible for supporting, coaching, developing, and supervising a team of Call Center Associates, typically 18-20 direct reports (80%)
โข Committed to continuing personal and professional development through mentorship, on-line courses, and on-the-job training (15%), while maintaining phone skills (5%). โข Coordinates work activities to achieve the volume expected to meet operational performance requirements.
ConvergysSubject Matter Expert
Sep. 2013 - Mar. 2014Region VI - Western Visayas, Philippinesโข Supports various teams and agents
โข Takes incoming supervisor calls, assists in giving better resolution, gives feedback, shares best practices and knowledge, coaches for improvement and collaborates with supervisors in managing performance effectively.
ConvergysCustomer Service Representative
Jul. 2011 - Sep. 2013Region VI - Western Visayas, Philippinesโข Takes in-bound calls from customers or clients: Take phone payments and orders, promotes better deals; troubleshoots cable TV issues; assists in basic internet and phone troubleshooting; helps in online applications, sets up tech visits and routes call to other departments for unresolved issues.
ConvergysTechnical Support Representative
Aug. 2010 - Jul. 2011Region VI - Western Visayas, Philippinesโข Takes in-bound calls from customers or clients: troubleshoots internet, phone and email issues, helps in uninstalling/reinstalling computer security software and assists in navigating around applications.
TranscomCustomer Service Representative
Nov. 2009 - Jun. 2010Region VI - Western Visayas, Philippinesโข Takes incoming calls from customers or clients: Addresses clientsโ complaints and provide for possible solutions; Take phone orders from clients, promotes products that may be of clientsโ interests, and suggests promotional items.
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