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Work Background
Atlas AgroDirector Corporate Communications
May. 2024Zug, SwitzerlandCrafting and implementing Atlas Agro’s communication strategy to promote carbon-free nitrogen fertilizer and establish the company as a market leader. Actively engaging with stakeholders across the global food value chain to emphasize the advantages of decarbonization. Spearheading communication efforts to support the development of zero-carbon nitrogen fertilizer facilities worldwide.
DowGeographic Communications Director
Sep. 2022 - Apr. 2024Led the Geographic Public Affairs team that supported Dow's corporate communications in the Benelux, France, Italy, Spain, the Nordics, and the UK. Together we developed and implemented integrated, multi-channel communications plans throughout the region. This included a strong focus on Dow’s Decarbonize & Grow Strategy, media relations, crisis communications, and employee engagement.
LonzaDigital Marketing Director
Feb. 2020 - Aug. 2022Basel, SwitzerlandAs part of Lonza’s Biologics CDMO Division, I focused on translating marketing strategies into digital marketing campaigns. The goal was to raise awareness, generate demand, and measure impact for various business units. Responsibilities included managing market messaging, controlling budgets, and supporting commercial activities. Additionally, the role oversaw social media and digital advertising channels, continuously improving strategies based on market conditions.
DowSenior Digital Communications Manager
Jan. 2019 - Jan. 2020Horgen, Zurich, SwitzerlandAs the Senior Digital Communications Manager for Dow Plastics & Specialty Plastics in EMEA, I evangelized the use of analytics to enhance insights in digital marketing and communications. Additionally, I served as the digital lead for Dow’s presence at events, focusing on lead generation and user experience programs. As a member of the sustainability team, I implemented a new narrative for plastics and plastics recycling in the EMEA region. Furthermore, I was responsible for digital marketing, social media management, and digital content creation for significant sustainability projects across Africa.
DowDigital Communications Manager
Oct. 2015 - Dec. 2018Horgen, Zurich, SwitzerlandBeing responsible for digital marketing and communication strategies in EMEA, I collaborated closely with Dow’s functions and businesses. Together, we devised and implemented effective digital marketing and communication strategies. Additionally, I took charge of the social media strategy in the EMEA region, successfully launching new channels on LinkedIn, Twitter, and Instagram. As a project leadership team member, I contributed to the development of a new website for Dow Pharma & Food.
Northern Power SystemsGlobal Marketing Manager
Jul. 2013 - Sep. 2015Zurich, SwitzerlandAs the Senior Manager responsible for Northern Power Systems’ marketing and communication strategies, I led the marketing team and oversaw various projects. These included developing the company’s digital marketing and social media strategy, coordinating a brand refresh, and creating go-to-market strategies for our diversified product portfolio. Additionally, I managed the global marketing team with direct reports based in Italy, Switzerland, and the USA, handled the company’s marketing budget, served as the project manager for the new corporate website, and led content creation efforts across web content, videos, webinars, brochures, and more.
Palletways Europe GmbHBrand and Communications Manager
Nov. 2011 - Jun. 2013Baar, SwitzerlandAs the leader overseeing Palletways’ European corporate identity, I managed brand development and deployment, as well as the marketing and communications strategy across Europe. Notable achievements included creating win-win marketing opportunities with over 100 network partners, resulting in an 80% increase in international sales from 2011 to 2013. Additionally, I handled transfer pricing processes related to intellectual property and licensing ownership by the Swiss entity. As part of my responsibilities, I led the development of a new corporate website and spearheaded the creation of digital and social marketing strategies on platforms like Facebook, Twitter, and LinkedIn. Furthermore, I managed and approved all marketing collateral, including translations.
eBay Int'l Marketing GmbHSenior Content Manager
Aug. 2009 - Sep. 2011Zürich Area, SwitzerlandAs the Senior Content Manager for European markets, including the UK, Ireland, France, Germany, Austria, Switzerland, Italy, Spain, Holland, Poland, and Belgium, I led major communication and marketing projects in fashion and technology. My responsibilities included spearheading communications programs aimed at over half a million potential sellers and millions of buyers. I also managed content release schedules across web, mobile, and email channels. As a team manager with five direct reports, I supported their career growth at eBay and beyond. Additionally, I played a key role in developing new processes for successful project delivery and helped author eBay’s style guide for content creation.
Velti dRProduct and Content Manager
Nov. 2007 - Aug. 2009London, United KingdomManaged team to oversee all online content, including music, games and pictures channels, for mobile operator Blyk UK. Developed content hosting platform and negotiated contracts with 3rd party providers. • Implemented mobile content marketing strategy for Blyk’s ad-funded mobile network, the first of its kind in the UK market • Developed in-house content management system for Blyk’s mobile portal
• Built relationships with major content suppliers, including Universal Films, Disney and EMI
• Managed creation of CRM database providing metrics on all mobile portal usage and purchasing history
OrangeFlim & Games Partnership Manager
Sep. 2002 - Oct. 2007Leeds, United KingdomManaged profit and loss for film and games content on Orange UK’s mobile services. Cultivated relationships with 3rd party content providers and negotiated all contracts for material. • Transformed the games and film channels from low revenue portals, to the highest-garnering entertainment channel in Orange in 2006
• Nurtured partnerships with licence holders and distributors for joint promotions of films (such as The Simpsons Movie and Transformers) as part of the Orange Wednesdays marketing programme • Utilised market research to demonstrate new potential of segmentation, and targeted those customers with specific promotional pricing, increasing sales in this target group by 20% • Collaborated with Bebo to create one of the first social network partnerships for mobile content
• Headed joint project with content suppliers to create micro-charging functionality in games from 2003 • Managed and approved all marketing content on film and games channels
OrangeSub Editor
Sep. 2001 - Aug. 2002Leeds, United KingdomManaged and edited content appearing on online news service Ananova.com and syndication content appearing on several UK websites including the Guardian, ITV, and the Daily Mail. • Implemented search engine optimization program on all news related content
Pirate FMBroadcast Journalist
Oct. 2000 - Aug. 2001Redruth, CornwallBroadcast journalist at Cornwall's leading independent music radio station • Presented hourly bulletins including 30 minute news program
• Member of broadcast team during 2001 UK General Election
• Wrote scripts for news team
• Produced packages for daily news programs
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