Stephanie Strong

Senior Manager, Lifecycle Marketing @Dashlane

United StatesEmail Marketing ManagerGrowth Hacker🔥 Startup Founder💸 MarketingMarketing DirectorBusiness Owner📝 Influencer or BloggerCRM managerMarketing Analytics ManagerASO✨ Business OwnerCommunications Manager

Stephanie Strong is a seasoned marketing professional with a solid background in strategic planning, customer engagement, and data-driven marketing, Stephanie has proven her ability to drive customer retention and meet steep revenue growth goals. Prior to joining Dashlane, she held various marketing roles at different companies, where she honed her skills in multi-channel campaign management and marketing analytics. Stephanie's passion lies in using her expertise to create personalized customer experiences and optimize marketing efforts for maximum ROI.

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Work Background

MarketerHireGrowth Marketer

Jun. 2022United States

DashlaneSenior Lifecycle Marketing Manager - B2B

Jul. 2023 - May. 2024New York, United StatesExercise leadership skills to direct a team of two members to enhance operational success. Develop and execute Dashlane's lifecycle strategy for the business audience. Conduct thorough audience research to gain valuable insights for the implementation of effective marketing plans. Manage the customer journey and interactions with the organization, specifically within the B2B context. Oversee the entire process starting from the initial engagement, such as through advertisements, and guide potential customers towards becoming loyal clients. Ensure the organization maintains long-term partnerships with customers on the B2B side. Establish alignment among various business functions and traditional marketing/sales. Highlights of accomplishments in this role include: • Addressed the insufficient onboarding plan for B2B trials and successfully launched new self-serve onboarding emails for B2B admins, improving conversion rate from 12-13% to 19-20% within that segment. • Identified key self serve handraiser motions causing an estimated $320k ARR Leak and addressed to see positive revenue growth in early stages. • Drove OKR and agile methodology for CRM and Marketing Operations channels, boosting organizational awareness.

DashlaneB2B Lifecycle Marketing Manager

Mar. 2022 - Jul. 2023United States

POWRMarketing Manager - SaaS

Jun. 2021 - Mar. 2022RemoteImplemented strategies in paid advertising, SEO, app store optimization, email marketing, SMS campaigns, in-app marketing, video marketing, and event marketing. Exceeded growth goals each quarter by aligning campaign strategies with company and department OKRs and utilizing data-driven approaches. Highlights of accomplishments in this role include: • Received promotion to managing three direct reports and an agency partner, maximizing operational profitability from 12% to over 20%. • Improved growth in organic traffic by 300% in three quarters and maintained a high conversion rate by introducing an SEO project.

POWRLifecycle Marketing Manager

Mar. 2021 - Mar. 2022

POWRAssociate Marketing Manager

Oct. 2020 - Mar. 2022

POWRDigital Marketing Lead

Jul. 2019 - Mar. 2022

Freelance, self-employedDigital Marketing/Web Development

Apr. 2017 - Jul. 2019Greater Denver AreaDeveloped impactful campaigns for direct-to-consumer (DTC) and mid-size B2B businesses. Fostered desired outcomes, built efficient connections, and streamlined automation workflows, minimizing errors in data sets by leveraging CRM and marketing automation platforms. Met and exceeded clients’ expectations by offering valuable services to clients within a set time and budgetary constraints. Highlights of accomplishments in this role include: • Collaborated with clients across the United States, including Wide Open West (ISP) and Viveve, Inc to maximize reliability and visibility with cross-functional stakeholders and omnichannel programs. • Updated background databases to build email automation for seamless execution of email marketing.

Viveve, Inc.Marketing Automation Specialist

Jun. 2018 - Dec. 2018Englewood CO• Designed and built landing pages that bring focus to inbound marketing and automate email follow up • Utilized HTML-CSS and Javascript to maintain current website updates for ongoing promotional campaigns • Redesigned marketing store interface for better user experience which increased user activity by 50% and decreased customer issue calls by 95% • Built and maintained automated workflows for sales and account management teams allowing for an easier transition between accounts and greater visibility among teams in tracking performance metrics • Consolidated workflows to include customer data applications, reducing manual entry points and errors

Wide Open WesteCommerce Contractor

Aug. 2017 - Jun. 2018Greater Denver Area• Maintained and developed Current Web Assets • Worked with Marketing and Development teams to implement website changes and updates to consolidate the number of sites used, to ensure 0 traffic to marketing campaigns were lost • Developed alternate templates that were on-brand for different platforms and updated user interfaces to benefit user experience and produce higher conversions and sales

Paladina HealthEmail and Social Media Marketing Coordinator

Aug. 2016 - Apr. 2017Greater Denver Area• Implemented and managed email marketing campaigns optimizing click-through and conversion rates through email design, this increased conversion rates. • Ensured exceptional HTML presentation and quality assurance of recipients across all email platforms • Utilized A-B testing and history of analytics to optimize emails, increasing open rates and conversion rates

Antero Inc.Sales and Marketing Analyst

Jan. 2016 - Jul. 2016Greater Denver Area• Generated leads for Salesforce and Microsoft Dynamics CRM custom development projects • Maintained website and blog • Created landing pages and developed inbound marketing funnels by working with sales teams to refine the process of acquiring new clients • Represented company at marketing events

Haynes Mechanical SystemsMarketing Coordinator and CRM Specialist

Aug. 2013 - Jan. 2016• Assisted sales in contract negotiations with marketing materials • Completed presentations on PowerPoint and large paper folders • Gained significant understanding of Microsoft Dynamics CRM to increase CRM usage companywide from 35% to 85% by creating and implementing internal training, incentive, and accountability programs

Go Time MarketingSocial Media and Community Manager, Web Maintenance and Graphic Design

Apr. 2012 - Jan. 2013Saramento CA• Drive social media landscape research to develop a competitive advantage within social media • Acted as social media voice of our clients, by managing Facebook Twitter, Pinterest, YouTube Instagram, Google+ and other social media channels • Worked with client to create and execute social media strategies to achieve brand and communication goals • Implemented programs for engaging, nurturing, and growing the company’s social sphere of users