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Work Background
DashlaneSenior Lifecycle Marketing Manager - B2B
Jul. 2023 - May. 2024New York, United StatesExercise leadership skills to direct a team of two members to enhance operational success. Develop and execute Dashlane's lifecycle strategy for the business audience. Conduct thorough audience research to gain valuable insights for the implementation of effective marketing plans. Manage the customer journey and interactions with the organization, specifically within the B2B context. Oversee the entire process starting from the initial engagement, such as through advertisements, and guide potential customers towards becoming loyal clients. Ensure the organization maintains long-term partnerships with customers on the B2B side. Establish alignment among various business functions and traditional marketing/sales.
Highlights of accomplishments in this role include: • Addressed the insufficient onboarding plan for B2B trials and successfully launched new self-serve onboarding emails for B2B admins, improving conversion rate from 12-13% to 19-20% within that segment. • Identified key self serve handraiser motions causing an estimated $320k ARR Leak and addressed to see positive revenue growth in early stages. • Drove OKR and agile methodology for CRM and Marketing Operations channels, boosting organizational awareness.
MarketerHireGrowth Marketer
Jun. 2022United States
DashlaneB2B Lifecycle Marketing Manager
Mar. 2022 - Jul. 2023United States
POWRMarketing Manager - SaaS
Jun. 2021 - Mar. 2022RemoteImplemented strategies in paid advertising, SEO, app store optimization, email marketing, SMS campaigns, in-app marketing, video marketing, and event marketing. Exceeded growth goals each quarter by aligning campaign strategies with company and department OKRs and utilizing data-driven approaches.
Highlights of accomplishments in this role include: • Received promotion to managing three direct reports and an agency partner, maximizing operational profitability from 12% to over 20%. • Improved growth in organic traffic by 300% in three quarters and maintained a high conversion rate by introducing an SEO project.
POWRLifecycle Marketing Manager
Mar. 2021 - Mar. 2022
POWRAssociate Marketing Manager
Oct. 2020 - Mar. 2022
POWRDigital Marketing Lead
Jul. 2019 - Mar. 2022
Viveve, Inc.Marketing Automation Specialist
Jun. 2018 - Dec. 2018Englewood CO• Designed and built landing pages that bring focus to inbound marketing and automate email follow up • Utilized HTML-CSS and Javascript to maintain current website updates for ongoing promotional campaigns
• Redesigned marketing store interface for better user experience which increased user activity by 50% and decreased customer issue calls by 95%
• Built and maintained automated workflows for sales and account management teams allowing for an easier transition between accounts and greater visibility among teams in tracking performance metrics • Consolidated workflows to include customer data applications, reducing manual entry points and errors
Wide Open WesteCommerce Contractor
Aug. 2017 - Jun. 2018Greater Denver Area• Maintained and developed Current Web Assets • Worked with Marketing and Development teams to implement website changes and updates to consolidate the number of sites used, to ensure 0 traffic to marketing campaigns were lost
• Developed alternate templates that were on-brand for different platforms and updated user interfaces to benefit user experience and produce higher conversions and sales
Freelance, self-employedDigital Marketing/Web Development
Apr. 2017 - Jul. 2019Greater Denver AreaDeveloped impactful campaigns for direct-to-consumer (DTC) and mid-size B2B businesses. Fostered desired outcomes, built efficient connections, and streamlined automation workflows, minimizing errors in data sets by leveraging CRM and marketing automation platforms. Met and exceeded clients’ expectations by offering valuable services to clients within a set time and budgetary constraints.
Highlights of accomplishments in this role include: • Collaborated with clients across the United States, including Wide Open West (ISP) and Viveve, Inc to maximize reliability and visibility with cross-functional stakeholders and omnichannel programs. • Updated background databases to build email automation for seamless execution of email marketing.
Paladina HealthEmail and Social Media Marketing Coordinator
Aug. 2016 - Apr. 2017Greater Denver Area• Implemented and managed email marketing campaigns optimizing click-through and conversion rates through email design, this increased conversion rates.
• Ensured exceptional HTML presentation and quality assurance of recipients across all email platforms
• Utilized A-B testing and history of analytics to optimize emails, increasing open rates and conversion rates
Antero Inc.Sales and Marketing Analyst
Jan. 2016 - Jul. 2016Greater Denver Area• Generated leads for Salesforce and Microsoft Dynamics CRM custom development projects
• Maintained website and blog
• Created landing pages and developed inbound marketing funnels by working with sales teams to refine the process of acquiring new clients • Represented company at marketing events
Haynes Mechanical SystemsMarketing Coordinator and CRM Specialist
Aug. 2013 - Jan. 2016• Assisted sales in contract negotiations with marketing materials
• Completed presentations on PowerPoint and large paper folders
• Gained significant understanding of Microsoft Dynamics CRM to increase CRM usage companywide from 35% to 85% by creating and implementing internal training, incentive, and accountability programs
Go Time MarketingSocial Media and Community Manager, Web Maintenance and Graphic Design
Apr. 2012 - Jan. 2013Saramento CA• Drive social media landscape research to develop a competitive advantage within social media • Acted as social media voice of our clients, by managing Facebook Twitter, Pinterest, YouTube Instagram, Google+ and other social media channels
• Worked with client to create and execute social media strategies to achieve brand and communication goals
• Implemented programs for engaging, nurturing, and growing the company’s social sphere of users
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