AstroAsst Vice President, Marketing (Sports Channels)
Sep. 2011 - Aug. 2013Malaysia* Marketing pay-TV Astro's offering of sports content on its platform, including 2 basic, 13 subscription, Pay-per-View, ad-hoc and mobile channels.
* Marketing product-feature enhancements (HD, 3D, VOD, 360Β°, etc.) for upsell and subs acquisition.
* Development of "stadium astro"β, the brand under which Astro's sports content is marketed.
* Collaborative consultation on market segmentation and sales strategy.
* New business exploration.