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Work Background
Konica Minolta Business Solutions U.S.A., Inc.Marketing and Communications Manager
May. 2022United States- Developed and managed comprehensive content and campaign strategies to support key vertical markets: Public Sector, Healthcare, Finance, Legal. - Directed key product launches to drive MQL and SQL.
- Collaborated with practice leaders and the wider marketing team to implement multi-channel campaigns.
- Analyzed marketing ROI to refine strategies and improve effectiveness.
- Conducted market research to identify key thought leadership insights and trends.
UniversumMarketing Manager - Americas
Jul. 2019 - May. 2022Greater New York City AreaUniversum is a global thought leader in Employer Branding.
B2B marketing in the employer branding field. PR/Comms Demand Generation for 7 global markets in the Americas region. Content generation. Event production. Communication for external target audiences and internal stakeholders.
UNICEF Latin America and CaribbeanDigital Consultant
Mar. 2016 - Oct. 2016PanamáDigital strategies for 24 countries in the LATAM region. Planning, creative approach, assessing and measurement of digital initiatives and campaigns oriented to help to prevent the spread of the Zika virus in the region. Coordination of vendor and agencies.
sancho bbdoDigital Content Producer
Feb. 2014 - Jan. 2016Bogotá, ColombiaPlanning, writing, designing and assessing of digital content through different formats and platforms for several brands and clients.
SantillanaCommunications Analyst
Aug. 2012 - Feb. 2014Bogotá, ColombiaCommunication strategies for every department within the company. Campaigns involved different digital resources such as e-mail marketing, Social Media and Content Marketing. Web sites management and measurement of all digital efforts.
Precise Engagement, LLCCommunity Manager
Sep. 2010 - Aug. 2012BogotáManagement of digital communities, initiatives and projects for non-profit and education causes in Colombia.
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