Sean Pettit-Scheepers - Global Digital Lead, WPP Media

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Work Background

WPP MediaGlobal Media Solutions Lead - Coca-Cola

May. 2025London Area, United Kingdom• Owns the global digital relationship with The Coca-Cola Company, serving as the senior client partner across digital media, biddable advertising, and brand safety governance. • Manages $1.6B in global media investment, delivering 15-20% efficiency gains annually through strategic planning, agile budgeting, and performance optimization. • Drives end-to-end campaign oversight, ensuring digital activation aligns with KPI selection, audience targeting, and best practices for performance marketing. • Leads global Joint Business Partnerships (JBPs) and vendor negotiations, securing strategic media deals to optimize media investments. • Champions integration between brand and performance marketing, ensuring seamless execution across all digital channels. • Leads a global digital media team across 248 markets, overseeing directors, managers, and specialists to deliver digital transformation at scale. • Established and enforced brand safety protocols, increasing compliance to 98.2% globally while improving digital campaign efficiency by 16%. • Directs financial operations, ensuring accurate media bookings, insertion orders, and invoice reconciliation for maximum financial transparency. Key Achievements: ✔ Generated $32M in re-investable media budget through strategic SSP consolidation and optimization. ✔ Led a fundamental shift in investment strategy, increasing digital allocation by 43%. ✔ Reduced media waste by 3.4% through improved planning and implementation.

QueerWellBoard of Trustees - Trustee in Marketing & Communications

Jan. 2025London Area, United KingdomServing as a strategic trustee on the board of Queerwell, the national community-led mental health charity dedicated to preventing suicide, self-harm, and poor mental health within the LGBTQ+ community. Providing expert oversight and guidance in marketing and communications to support the organisation's vital mission. Key Responsibilities: ■ Providing strategic oversight of brand development and messaging strategies, working closely with the CEO to ensure alignment with organizational goals and community needs ■ Offering senior-level marketing and communications expertise to enhance Queerwell's visibility and impact across its core services, including therapy, psychological support, mindfulness programs, and workplace resilience coaching ■ Contributing to the governance and strategic direction of an innovative charity that serves LGBTQ+ individuals aged 18 and over, with a focus on reaching underserved communities ■ Supporting the development and implementation of communication strategies that effectively engage diverse LGBTQ+ communities, particularly focusing on intersectional identities and those facing multiple barriers to accessing mental health services ■ Helping guide the organisation's community kindness 'access and donate' model through effective marketing and messaging strategies

EssenceMediacomGlobal Media Solutions Lead - Coca Cola

Aug. 2023 - May. 2025London, England, United Kingdom• Owns the global digital relationship with The Coca-Cola Company, serving as the senior client partner across digital media, biddable advertising, and brand safety governance. • Manages $1.6B in global media investment, delivering 15-20% efficiency gains annually through strategic planning, agile budgeting, and performance optimization. • Drives end-to-end campaign oversight, ensuring digital activation aligns with KPI selection, audience targeting, and best practices for performance marketing. • Leads global Joint Business Partnerships (JBPs) and vendor negotiations, securing strategic media deals to optimize media investments. • Champions integration between brand and performance marketing, ensuring seamless execution across all digital channels. • Leads a global digital media team across 248 markets, overseeing directors, managers, and specialists to deliver digital transformation at scale. • Established and enforced brand safety protocols, increasing compliance to 98.2% globally while improving digital campaign efficiency by 16%. • Directs financial operations, ensuring accurate media bookings, insertion orders, and invoice reconciliation for maximum financial transparency. Key Achievements: ✔ Generated $32M in re-investable media budget through strategic SSP consolidation and optimization. ✔ Led a fundamental shift in investment strategy, increasing digital allocation by 43%. ✔ Reduced media waste by 3.4% through improved planning and implementation.

EssenceMediacom South AfricaRegional Africa Digital, eCommerce & Influencer Director - Coca-Cola

Mar. 2022 - Jul. 2023■ Multi function role with a diverse remit including e-commerce and influencer management, responsible for all of Africa; comprising multiple brands across 57 markets ■ People Management • Led, guided, nurtured and managed a diverse team of 48 FTE direct reports divided across 3 teams, digital, eCommerce and influencers; naturally provided mentorship and evidenced ability to collaborate effectively • 360 management, setting of targets, KPIs and performance management; created a safe, proactive space for individuals to develop and learn, removed barriers to delivery and encouraged autonomy, growth and creative license ■ Campaign Management | Digital Innovation & Leadership • Overall end to end leadership and management of campaign strategies and campaign lifecycles encompassing creative concepts, traditional media to translation into digital campaigns • Strategic leadership of eCommerce, influencers, partnerships and digital innovation • Presented, influenced and onboarded C-suite and board level stakeholders with new strategies and concepts; delivered metrics and ROI outcomes • Conducted extensive tracking analysis and reported on all metrics • Developed own aptitude to build rapport with clients, conduct presentations, overcome barriers with more complex clients and generate solid, partnership longevity ■ Achievements • Conceptualised, led a business case and implemented a new team of 7 FTE to bring the outsourced management of 400 influencers, across 54 marketing, in house. Further defined a management structure and culture to support a diverse range of languages and cultures across several time zones • Set up a new eCommerce division to manage and support food service aggregator accounts (FSA) with 30 appointed and approved partners across Africa. Spearheaded initiatives to increase trial adoption and promotions • Unified processes leading to a decrease in spend wastage by 32% • Led the operating unit to be the 2nd best performing unit globally

Sun InternationalHead of Paid Media Strategy (Gaming & Hospitality)

Aug. 2021 - Mar. 2022■ Team Management • Led and mentored a team of 10 FTE direct reports across hospitality portfolio of 17 properties • Adopted a data-driven approach to further develop customer engagement and the overall customer experience strategy • Analysed performance marketing outcomes and provided sound judgement and clear strategic thinking ■ Media Management • Managed keyword research, ad copywriting and campaigns • Planned, implemented and monitored ROI on pay per click (PPC) campaigns and SEO campaigns ■ Achievements • Increased bookings by >120% per month through creative and innovative paid media advertising within the hospitality and gaming sector using Google ads, YouTube, social media platforms and brand building campaigns • Reduced costs (commission fees) by 15% due to optimised campaign performance and reduced need for 3rd party suppliers/vendors

4EIGHT6 Consulting (Boutique Advertising Agency)Managing Director

Jan. 2018 - Mar. 2021■ Marketing | Client Relationship Management | Portfolio Development • Following success and over delivery of all expectations, started up own business focused on supporting clients with media mix optimisation and complete end to end media and go-to-market strategies and execution, both instore and eCommerce solutions • Built a robust prospect client pipeline, conducted all presentations, negotiations, contract agreements and business administration • Secured clients across varied sectors – health & wellbeing, financial, construction, gambling • Created digital strategies that took clients from store retail to online operation, increasing ROA by 2981%, considered risk taking options, provided clear decisive solutions whilst collaborating with clients to provide business value and ROI • Optimised UX to increase sales and engagement by 128%

Pure Nutrition TechnologyManaging Director

Jun. 2015 - Jan. 2018■ Leadership • Initially employed as Marketing Manager, promoted to Managing Director in Oct 2015 • Reported into the board, holding overall operational, production and fiscal control and merchandising of a product range of nutritional supplements • Production – scheduling, planning and quality control • R&D – ideation, concept and design of an increased product range • Product management – listings and category management ■ Marketing • Product marketing and management of brand awareness, product launches, campaigns and customer acquisition • Complete TTL marketing strategy creation and implementation • E-commerce design, strategy and implementation ■ Achievements • Presented products and negotiated deals with FMCG and pharmaceutical/cosmetics leaders, secured product volume in stores at competitive rates • Developed 8 new products which increased revenue channels • Took on added responsibility and managed the sales team • Significantly improved turnover by >c.100% n

Pure Nutrition TechnologyMarketing Manager

Nov. 2014 - Jun. 2015■ Team Management • Dual management function for both design and development departments • Extensive relationship management across ad agencies, design houses and freelancers ■Marketing Management • Identified target markets and audience, designed communication strategies to develop brand awareness and evangelise company services and products • Prepared and implemented marketing strategy, marketing plans and managed the budget • Ideation, conceptualisation and creation of all marketing collateral – brochures, flyers, packaging, PoS displays, slogans • Managed and embedded corporate identity (CI) • Led on all public relations (PR) initiatives, from traditional copy to interaction with media agencies

The Face & Body InstituteBrand Manager

Mar. 2013 - Nov. 2014■ Marketing Management • Multi function remit comprising e-commerce, marketing, emails/sms/push, design, social, SEO, PR and content management • Developed short, medium and long term digital strategies, focused on retention of existing customers and new customer acquisition ■ Leadership • Led, guided and supported a team of 8 FTE’s in various roles from sales, to admin, to marketing. • Managed implementation of digital strategies with measurement, reflection and impact analysis ■ Achievements • Restructured digital and marketing team, embedded a culture of accountability and ownership • Introduced and improved significantly more effective processes and workflows, developed a highly capable and agile internal talent pool who consistently achieved set objectives

Infinity Health and Wellness (Pty) LtdManaging Director

Apr. 2012 - Dec. 2012Sandton, Johannesburg■ Leadership | Team Management • Recruited own team, implemented and embedded all objectives, targets and key performance indicators ■ Marketing Directorship • Set up marketing department and created a skilled, highly functioning business unit • Owned market budget and P&L • Developed website, provided content and strategy • Managed all social media accounts – content, reach, engagement, growth