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Work Background
BEL USA LLCDirector of SEM & PLA
Apr. 2023 - Jun. 2024Miami-Dade County, Florida, United StatesOversaw $21M in yearly spend for the most important channels in the company’s marketing mix, SEM and Shopping (PLA). Directed the Search Marketing team in the execution of recurring optimizations to drive optimal performance. Responsible for driving account re-structuring, and modernization across channels.
ROI·DNAManager, Digital Advertising Services
Sep. 2021 - Jan. 2023Led the implementation of Paid Search programs for company clients through every engagement phase: onboarding, audits, re-structures, launch, optimization, and reporting. Mentored Junior members of the team.
Rabinovici & AssociatesSEM Lead
Feb. 2018 - Aug. 2021Miami/Fort Lauderdale AreaAs the SEM Lead for Rabinovici I managed both the Paid and Organic search channels for all of the Agency's B2B Clients, including CISCO, Motorola Solutions, Wacom, HP, and others; I supervised a Team of SEM analysts and collaborated with web development and analytics partners to deliver on tracking and reporting.
Digicel GroupSEM Manager
Dec. 2014 - Feb. 2018Miami/Fort Lauderdale AreaAs the SEM manager I oversaw Both the Paid and Organic Search strategy, execution, tracking, optimization, and reporting for Digicel Top Up, with a footprint of thousands of campaigns across domestic and international markets for 31 countries in 4 languages, and multiple platforms (Adwords, Bing, Facebook, Marin, Perfect Audience, and others) on both Web and Mobile App properties,while managing direct reports and outsourced talent.
Univision Communications, Inc.Search Marketing Manager
Jan. 2013 - Dec. 2014El Doral, FLAs the Search Engine Marketing manager for Univision I managed the prioritization of SEO resources to better serve a wide range of UCI digital marketing needs and properties. I support year round On-Air and Digital Programming (Novelas, Award Shows, Reality Shows, Sports Events) with SEO and SEM campaigns ($400K SEM Yearly Budget 2013), producing reports for stake holders, detailing performance. I also consulted and implement Technical SEO solutions for a diverse list of company initiatives (website changes, website migration, CMS redevelopment, 301 mapping and redirection, robots.txt, xml sitemaps, etc), overseeing completion of design and technical improvements by working with a team of developers and designers during Sprints. Additionally I imparted training to all three company content verticals (News, Sports, Entertainment) in correct use of SEO principles to maximize traffic from search engines, and I guaranteed that key digital content initiatives abide by Google Guidelines.
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