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Work Background
Integrated Media GroupSenior Marketing Strategist
Jul. 2024
Vanreusel VenturesMarketing Manager
Jan. 2023 - Jun. 2024Estados UnidosWhile at Vanreusel Ventures, a US-based consulting firm offering end-to-end financial solutions to VC-backed, for-profit and nonprofit enterprises worldwide, I capitalized on my in-depth expertise and led several key initiatives aimed at brand awareness and revenue optimization.
cloud humansHead of Marketing
Jun. 2022 - Dec. 2022São Paulo, São Paulo, BrazilCloud Humans is a brazilian B2B saas startup invested by Canary and Y Combinator that believes companies should dedicate their time to fulfill their purpose and grasp a top notch customer service. The platform integrates your helpdesk, enabling instant replies to your customers, updating your support playbooks, calibrating your messages and igniting the best combination of humans and A.I. Working as the marketing manager, I created and executed a comprehensive go-to-market strategy that facilitated business growth and increased brand visibility. I am experienced gathering and using data-driven insights to reach the target audiences, creating engaging messages, and optimizing customer acquisition and retention. Additionally, I am skilled in market research, competitive analysis, and campaign management, always focused on ROI and performance metrics.
Empresometro Inteligência de MercadoHead of marketing
Sep. 2021 - May. 2022Curitiba, Paraná, BrazilEmpresometro is a tech company that provides Sales and Market Intelligence solutions to B2B operations.
As Head of Marketing, my main responsibilities consist in managing the overall communications plan and collaborating with cross-functional internal teams and external partners to execute key brand initiatives, developing and overseeing the execution of master brand initiatives and marketing strategies to accelerate the company's growth.
PLIPAGMarketing Consultant
Jul. 2018 - Dec. 2021Curitiba, Paraná, BrasilPLIPAG is a B2B SaaS company that helps recurrent revenue SMBs to better manage clients and automate billings. It is Brazil's first quote-to-cash fintech and it's present all over the country.
As a Marketing Consultant since the early days, I’ve been responsible for establishing performance KPIs, defining lead generation channels and go-to-market strategies. My contribution has helped the company go from zero to hundreds of clients and to its first round of funding.
Blanc.agHead of Marketing and Communications
Sep. 2014 - Sep. 2021Curitiba Area, BrazilBLANC is an awarded design studio based in Curitiba, specializing in branding, content and digital marketing. I've had the opportunity to work closely with the most diverse pool of clients, from B2B startups to B2C fashion brands, restaurants to corporate companies, helping them conceptualize and execute on marketing, communications and advertising demands. Throughout the years, I've led multiple minds to fulfill creative marketing strategies and goals within a deadline and on a budget, ranging from expertises such as branding, multichannel campaigns, design, digital content, media acquisition, SEO, inbound, web development, printing, and more.
Centro de Hematologia e Hemoterapia do ParanáPublic Relations Intern
Jan. 2012 - Dec. 2012Curitiba Area, BrazilMy first experience in communications was certainly a very special one since Hemepar is a public blood bank that supplies blood bags to the whole state of Parana. As an intern, my main occupation was to plan and execute projects to bring new and recurring donors. As a proactive person, I also got involved with organizing and participating in events and designing marketing materials which were meant to build a strong relationship with the community and bring visibility to the cause.
Fossil Group, Inc.Sales Associate
Dec. 2010 - Mar. 2011Orlando, Flórida, Estados UnidosWork Experience in Orlando, Florida/USA, acting as Sales Associate for Fossil at City Walk Universal Studios Resort, one of the most recognized fashion brands in the country, speaking daily in English, Spanish and Portuguese with customers from all around the world.
Fundação Richard Hugh FiskESL Teacher
Jul. 2009 - Jul. 2015Curitiba Area, BrazilThe Richard Hugh Fisk Foundation maintains the Fisk and PBF networks, which account for more than 1,000 schools in Brazil and abroad. As an ESL teacher I taught different classes, from basic to advanced students, and helped hundreds of Brazilians to love and excel at the English language.
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