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Work Background
Ladder.ioCreative Strategist (Google AdMob)
Aug. 2025 - Oct. 2025Translated Google AdMob’s ad tech into human language for developers across APAC and EMEA. Built campaigns that balanced hard metrics with real storytelling - driving growth where most saw barriers.
Ladder.ioCreative Strategist, Google AdMob
Aug. 2025Lead creative strategy and messaging for Google AdMob, supporting global campaigns that drive mobile app growth and developer engagement. Partner directly with Google product and marketing teams to translate complex ad tech into clear, compelling narratives. Develop creative frameworks, ad copy, and campaign concepts that balance performance goals with human-centered storytelling. Provide strategic insights that help app developers grow sustainably while maintaining strong user experiences.
Ladder.ioLead Copywriter (Agency Accounts)
Aug. 2024 - Aug. 2025Wrote conversion-focused copy for global tech and SaaS brands, turning complex products into clear, compelling messages. Learned early that clarity beats complexity - a principle that led to my work with Google AdMob.
Ladder.ioCopywriter
Aug. 2024 - Aug. 2025I craft persuasive, engaging direct response copy for Ladder.io, a UK/US-based marketing agency serving businesses around the globe. I work directly with the agency’s creative team to ensure that copy, design, UX, and other elements work seamlessly to drive conversions and create success for Ladder’s clients.
FIXD Automotive, Inc.Copywriting Lead
Feb. 2022 - Jul. 2024Helped a connected-car startup translate complex diagnostics into language drivers could actually understand — and buy into. Led all customer-facing copy, from ads and landing pages to lifecycle email campaigns. One of my abandoned-cart emails alone outperformed the control by 47% and drove over $630K in revenue — proof that clarity converts, even for car tech.
Lee After DarkProgram Host
Oct. 2019 - Aug. 2020Lee After Dark (LeeAfterDark.com) isn't your typical business show - in fact, I challenge entrepreneurs to talk about anything BUT their businesses for 20 minutes. (They get up to 5 minutes at the end to "pitch up a storm," though.) Past guests have talked about a fascinating array of topics, including: - Kitesurfing in Morocco as meditation
- Being a gay Asian male in San Francisco during the height of the 90s rave scene
- Growing up in a single-parent household
- The stigma of mental illness
- Growing up in Brooklyn and the adjustment of moving to Israel
- Overcoming years of alcohol and drug addiction Why am I doing this? Because there's more to being a business owner than just business. We set aside the usual "talking points" and get real... sometimes raw... and always insightful. Brave enough to share a piece of your story - unscripted and unfiltered? PM me and let's have a conversation on Lee After Dark!
The CopybranderMarketing Director
Oct. 2017 - Feb. 2022Westerville, OHI manage all marketing aspects of The Copybrander and the campaigns it creates for clients, from Facebook and Google PPC ads, to copywriting and video scripting, to design and UX. We build holistic marketing messages designed to meet prospects where they are... and lead them to our clients' offers.
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