Jessica Buck - Copywriter/Editor & Content Marketing Manager, Self-Employed

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Work Background

Self EmployedFreelance Copywriter/Editorial Manager

Feb. 2015Los Angeles● Utilize strong storytelling skills to craft compelling narratives to drive engagement with target audiences in various formats including SEO rich blogs, press releases, product descriptions, ad scripts, case studies, eBooks, landing/web pages, white papers and sales material. ● Created and managed monthly and quarterly content calendars, cross collaborating with creative teams to facilitate the evolution of brand voice and messaging across media formats, resulting in a 12% increase in blog views, 9% increase in website traffic and 17% increase in social media following/engagement. ● Develop key messaging that resonates with target audiences and effectively communicates the value of our products and services, while always ensuring messaging is consistent, on-brand, and aligned with set marketing objectives.

Bay CitiesSenior Marketing Manager, Content & Research

Feb. 2022 - Oct. 2023Los Angeles, California, United States● Developed and implemented robust digital marketing strategies for optimizing website content, SEO, email marketing, and social media initiatives, resulting in a 10% increase in qualified leads, 9% increase in website traffic, 12% increase in blog views, and 10% increase in online sales. ● Demonstrated strong project management skills by overseeing multiple concurrent projects from concept to completion for 3+ brand identities to include content audits, website redesigns & overall brand building for new business. ● Analyzed consumer data to identify new opportunities for growth via industry specific organization collaborations and developed targeted messaging that resonates with target audiences in the form of case studies and eBooks, increasing brand awareness. ● Managed, executed and analyzed an extensive content calendar for 3+ brand identities, creating targeted and platform specific content for social, email, web and ads, resulting in a 20% increase in social media following/engagement, 27% open rate, and 9% CTR.

BANDSenior Content Creator

Apr. 2020 - Feb. 2022Los Angeles, California, United States● Managed editorial calendar and team of freelancers to craft, edit and publish 10+ pieces of content across 3+ in-app channels, resulting in a 200% increase in following and 1700% increase in traffic collectively. ● Created targeted messaging for in-app ads and both long and short-form content for marketing campaigns including tutorials, evergreen blogs, app updates, best practices, case studies and industry professional features, resulting in a 11% CTR and 13% increase in overall app activity. ● Cross Collaborated with creative teams to solidify brand guidelines for marketing assets used across social, email, web and in-app purposes.

Center for Healthy SexSocial Media/Email Marketing Manager

Jun. 2018 - Apr. 2019Greater Los Angeles Area• Monitor social media accounts and offer constructive interaction with users • Create unique caption/email copy to produce engagement increase for upcoming workshops, IOPs and therapy opportunities • Maintain monthly analytics to then revamp or continue current social schedule • Stay up-to-date with current social media trends, hashtags and SEO • Update and create new graphics and templates for future use

First Media USAssociate Editor

Mar. 2018 - Mar. 2019Greater Los Angeles AreaFirst Media is a multi-platform, content publisher dedicated to the do-it-all millennial woman with over 55 million fans and beyond 12 Billion video views. We focus on original and branded content, making sure each video is inspiring and highly shareable.

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