Yolenta Wijaya

Senior Marketing Manager @Coda Payments

IndonesiaBusiness Development ManagerPR ManagerContent ManagerMarketing Analytics ManagerPartnerships ManagerHead of GrowthEvent Producer💸 MarketingMarketing Director👍 Sales & BizDevAffiliate MarketingCommunity ManagerBrand Marketing ManagerCommunications Manager

Working in gaming industry and third party payments, I responsible for all Indonesia’s Marketing activities such as promotions, partnership, social media, affiliates and influencers. I also create online and offline event with our partners and event organizers. I speak English, Indonesian and Chinese Language. I can work alone but also a good team players. I used to lead a team with different functions and work across departments.

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Work Background

Coda PaymentsSenior Marketing Manager

Dec. 2019 - Oct. 2022Greater Jakarta Area, IndonesiaLeading Indonesia Marketing team with 7 people in the team is the main priority. We all laser focused on driving TPV increment each month and expanding Codashop's brand awareness throughout whole Indonesia with maximum effort from our communication assets. Proven good teamwork can be seen from the successful big campaigns that brings the good result such as Codashop Anniversary, Codashop Ramadan campaign, Chinese New Year campaign and tournaments held by Codashop. Working with most of gaming publishers and payment channel partners in Codashop are creating a strong relationship towards each other and how to create a win-win solution for all parties. Also, working with Influencers on Youtube, TikTok and IG plus maximizing the effort or our social media assets are the supporting tools for the success of all marketing campaigns. Other than that, Codashop also has their own Community forum that we need to manage and Codashop has CGS (Codashop Global Series) as a place for community members to show their ability of playing games and they can get a chance to be a professional players in the future.

Coda PaymentsMarketing Manager

Sep. 2016 - Oct. 2022Greater Jakarta Area, IndonesiaLearning by doing is the first thing that I did in the gaming industry. Coda Payments is a third party payment channel that most of our merchants are gaming developers and publishers. Other than that, we closely work with payment channel partners that we provide. In the first year, executing both online and offline promotional events is a huge learning since gaming industry is not as big as my second year in the company. Working a lot with Moonton, Tencent Games, YY, Netease and other gaming company is a huge thing and especially in Indonesia, we can see how the gaming industry grows rapidly. The very first offline project is Mobile Legends Southeast Asia Cup (MSC) at Gandaria CIty and I worked as the Project Manager. Follows with other like Kitty Live Gathering, Live.me Community gathering, Mobile Legends Professional League (season 1 and 2) and MSC season 2. Monthly online marketing promotion is mandatory in this era. Working closely to our payment channel partners is how it works. Some of the partners are Go-Pay, DANA, Ovo, Indosat, XL, Hutch (3), Alfamart, etc. Besides, the most effective WOM now is by Influencers (KOL) and yes, I work with gaming influencers to gain exposures and raise brand awareness. List of Projects: 1. Mobile Legends Southeast Asia Cup, Season 1 & 2 2. Mobile Legends Professional League, Season 1 & 2 3. Kitty Live Gathering 4. Live.me Community Gathering 5. Indosat - Free internet data for PUBG mobile users 6. Alfamart - Free Nescafe drinks for MLBB users 7. Go-Pay - Cashback and Discount promotion 8. Codashop 5th Anniversary Online Tournament for Call of Duty: Mobile, Free Fire and Mobile Legends and Promotion Festival

PT Aries Indo GlobalDigital Marketing and Market Analyst

Jun. 2015 - Aug. 2016DKI JakartaResponsible for all social media assets of the company is the main job while also planning, execute and evaluate all digital media activities. Other than planning social media activities, deciding strategy and planning for SEM, GDN and other digital media placement tools are also one of the activities that must be done for each and every campaign. All the activities were done by in house or even using third parties. While for the feedback of every campaign, using Google Analytic and Social Media Platform are the tools that were used on Digital Media. In digital era, having a great account with big number of followers isn't the main point. The important thing is about the engagement and interaction between brand and customers. To keep the good image and make a good engagement by responsible of the content for each and every social media assets is one of the task while running digital media. Have coordination and good relationship with partners are one of the key of success in each campaign, for example partnering with Opera, Intel, LINE, Lazada, MatahariMall and Google. Integrating between our own planning of a campaign and partners are one of the main activities while our partnership can be short term ( product launching ) or long term relationship. For offline activities, product launching and coordinating with partners for new products were often done together with the team. While the responsible of Market Analysis is to evaluate each and every activities done by per division monthly. And of course other than giving evaluation, it also needs to give feedback and input for other project campaign or the next month. List Project : 1. EVERCOSS - INTEL Co Product : Winner Tab S3 2. Launching Winner Y Ultra with Lazada 3. Launching Winner T3 (4G) & Elevate Y3+ (4G) with Lazada 4. Launching Winner Tab S3 with Matahari Mall 5. EVERCOSS Year End Surprise with Opera 6. EVERCOSS LINE Official Account with LINE Corp. Indonesia

Digital Media ConsultantDigital Outreach Strategist

Oct. 2013 - Dec. 2013Greater Jakarta Area, IndonesiaA big task as a Project Manager for "The biggest tax cases in Indonesia". Daily Social Media Activity Report and weekly Social Media Strategy were needed. Also to maintain the implementation of the strategy.

Royston AdvisoryAssociate

Jan. 2012 - Mar. 2013The daily report such as Media Monitoring Analysis and Social Media Analysis for each and every clients is the biggest responsibilities. Followed by the Social Media Strategy as the outcome of the report. While in the other hand, creating events for clients is on of the job desk in PR Consultant.

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