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Work Background
StoneOperações - GenAI Platform
Jan. 2024Curitiba, Paraná, Brasil
Yalo Global Director of Delivery Success
Oct. 2022 - Nov. 2023I expertly led and managed a team of highly skilled service professionals, flawlessly overseeing recruitment, training, mentorship, and performance evaluations. Our professional services strategy was precisely designed to align with the company's objectives while meeting the unique needs of our clients with ease. We established incredibly efficient processes that ensured timely and cost-effective delivery of client projects. By being keenly aware of our customers' needs, we built strong and lasting relationships with them, providing personalized support that guaranteed their continued satisfaction. To promote efficient communication between departments, we collaborated closely with sales, marketing, product development, and technical support. We also identified opportunities for improvement in our products and solutions based on customer feedback, and worked tirelessly with the product development team to implement changes. By using data analytics and metrics, we expertly evaluated our professional services performance and made informed decisions. Our services were of the highest quality, and we flawlessly implemented best practices to improve efficiency and effectiveness. In meetings with potential customers, I worked closely with the sales team to present our service offerings, and my exceptional knowledge of industry trends and professional services best practices drove our competitiveness and innovation. I expertly managed the budget of the professional services area, ensuring compliance with established financial goals and proper use of resources.
YaloHead of Delivery Success Brazil
Mar. 2022 - Oct. 2022
YaloProject Delivery Manager
Dec. 2020 - Mar. 2022BrasilYalochat makes businesses more profitable by turning their customers into raving fans. Yalo's conversational AI helps the largest enterprises improve relationships with their customers where they are: WhatsApp, FB Messenger, WeChat. Our AI has doubled sales conversion through personalized follow-ups and reduced up to 70% costs through automation for companies such as: Amazon, Volkswagen, Walmart, Unilever, PepsiCo, RBL Bank, Aeroméxico, and many more in LatAm, India, and SouthEast Asia.
FH_Sales Account Executive
Jan. 2019 - Jun. 2019Curitiba e Região, Brasil
AutônomoCEC Consultant SAP Hybris - Project Manager
Jul. 2017 - Jan. 2019Curitiba e Região, Brasil
ProcorrerE-commerce and Marketing Manager
Jul. 2015 - Aug. 2017Curitiba e Região, BrasilI oversee the virtual store's performance and its integration with the platform and ERP Linx Sistemas. I also organize the entire online sales chain, from negotiating with suppliers to after-sales support for the final consumer. To optimize queries and implement e-commerce, I study and suggest new products available in the virtual store. Additionally, I develop management reports for decision-making purposes, such as product turnover, ABC curve, and competitiveness panels. I manage KPIs, metrics, and Web Analytics (Google Analytics) and provide online customer service. I monitor and analyze the competition, intelligence, and market trends through research and studies. I also request and follow up on the agency's demand and ROI analysis and interact with other sectors of the company, mainly operations and commercial.
Linx S.A.Oferta Cross Plataforma de E-commerce
May. 2014 - Jul. 2015São Paulo e Região, BrasilAs the person in charge of commercial control, development, and implementation of the Linx e-commerce platform, I manage the product's budget, projects and offerings. I work closely with the development, project management, and system implementation teams to conduct research and improve the product. I also collaborate with the pre-sales team to prepare technical and commercial proposals for clients, ensuring their requirements are fully captured and met. Additionally, I provide ongoing support to customers after deployment, including product training for both internal sales staff and external customers. Another essential part of my role is coordinating the implementation and rollout of e-commerce projects. To achieve this, I oversee a team of analysts and customer interface staff and present proposals to clients alongside the sales team. My focus is on delivering high-quality products and services to our customers while ensuring their needs are always met.
Some e-commerce projects: FOM, Jorge Bischoff, Loucos & Santos, Procorrer, Rip Curl, Luigi Bertolli, Cori, Youcom (Renner group), TNG, Bento Store.
BlinksAccount Manager
Jan. 2014 - Apr. 2014São Paulo e Região, BrasilCustomer service, coordinating demand, and creating new campaigns related to performance online media (emphasis on sponsored links).
Control of the client's budget and choice of the best application of Google products for the account;
Management of the team of analysts and interns.
Vila RomanaEcommerce Manager
Jul. 2013 - Jan. 2014São Paulo Area, BrazilI am responsible for managing and monitoring the performance of the virtual store and integrating it with the platform and ERP Linx Sistemas. My duties include organizing the entire online sales process, from negotiating with suppliers to handling after-sales services for the final consumers. I conduct studies to suggest new products to be added to the virtual store and to optimize e-commerce queries. Additionally, I develop management reports that aid in decision-making by providing information on product turnover, ABC curves, competitiveness panels, and more. I manage KPIs, metrics, and Web Analytics through Google Analytics. I also provide online customer service. I monitor and analyze competition, intelligence, and market trends through research and studies. I request and follow up on agency demands, explore ROI, and interact with other company sectors, primarily operations, and commercial.
Consultoria QIConsultor de e-business - conversational commerce
Dec. 2010Curitiba e Região, BrasilAs an e-commerce and conversation commerce specialist, I am responsible for implementing and analyzing the suitability of tools for the virtual experience. My duties include managing, coordinating, and controlling commerce projects such as product availability, online billing, standardization, logistics, and distribution. I also suggest new products to optimize consultations and improve the implementation of e-commerce. Additionally, I analyze the market mix for web businesses and propose cost-effective solutions for sales and profits. I develop management reports on decision-making, such as product turnover, ABC curve, and competitiveness panels. I manage KPIs, metrics, and Web Analytics using Google Analytics. I maintain contact with customers and suppliers and execute strategic planning for digital marketing through Sponsored Links campaigns, partnerships with bloggers, and social networks. I analyze ROI and monitor the competition, intelligence, and market trends through research and studies.
Vulcabras AzaleiaGerente de Marketing - Varejo Calçadista (Reebok e Botas Vulcabrás) Paraná
Apr. 2005 - May. 2013Curitiba e Região, BrasilHLP Representações Comerciais
Responsible for developing and managing sales strategies (customer profile analysis, information management, and mapping situations for problem-solving through strategic planning). Sales team management. Product and sales training. Creation and monitoring of cooperative campaigns, control of the sector's budget, guidance of the team of state prosecutors, competition monitoring, and other related functions. In charge of the Paraná State.
Bayer HealthCareTrade Marketing Coordinator - Animal Health
Apr. 2004 - Mar. 2005Curitiba Area, BrazilDevelop strategies to cover regional points of sale for the line of medicines treated for companion animals. Analyze volume, participation, price, POS variable, distribution, target, and competition. Develop strategies to cover regional points of sale (strategic actions aimed at leveraging volume - promotions, sales incentive campaigns, and implementation of differentiated pricing policies). Develop strategies for different sales channels. Analyze the results of promotional campaigns (ROI). Launch new products in the indirect channel through trade marketing actions. Elaborate training and support the team of promoters at the POS; Coordinate merchandising agencies: hiring, payment, and budget control. Led a team of state prosecutors. Manage and plan the trade marketing budget—contact suppliers of promotional materials, gifts, advertising agencies, and events. Provide support in the preparation of fairs and external events. Strategic sales planning for regional distributors. Responsible for Paraná State.
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