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Work Background
Black Pearl Technology, IncVP of Sales & Marketing
Mar. 2023The Woodlands, Texas, United States
Zen MediaPresident
Aug. 2021 - Jan. 2023RemoteZen Media is a strategy-first B2B PR and Marketing agency providing award-winning media relations, influencer marketing, social media, and creative and SEO/SEM solutions for startup to enterprise-sized organizations. The company was founded by CEO Shama Hyder in 2008 as one of the first digital marketing companies to address the unique challenges of the social media age. The company has evolved to serve clients looking to maximize their pivotal moments, drive demand, and reach their key audiences of customers, clients, investors, and the media.
Zen MediaGlobal CMO
Feb. 2020 - Aug. 2021
Forbes CouncilsOfficial Member
Oct. 2017Forbes Communications Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.
The Trade GroupDirector of Marketing
Nov. 2015 - Feb. 2020Carrollton, TexasWhen I joined The Trade Group in November 2015, I was tasked with building the company’s internal Marketing department from scratch and growing inbound sales. Previously, the company’s sales were primarily driven by outbound efforts, with no true marketing campaigns dedicated to inbound marketing. At TTG, I oversee strategic direction and all activities related to marketing the company’s trade show exhibitry, live event and esports solutions. My efforts resulted in doubling new inbound sales in 2016. After implementing software and various marketing campaigns, my team generated TENS OF MILLIONS in proposals as a direct result of inbound marketing efforts in 2017. In 2018, we added even more robust software into our mar-tech stack, as well as implemented many other marketing initiatives (email campaigns, case studies, blog posts, social media, new product launches, press releases, trade shows, in-house events, awards, etc.) that increased our inbound proposal revenue by 46% as well as inbound sales over the prior year. For 2019, we are on track to increase our inbound proposal revenue by another 41%.
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