Davis-Anderson Merchandising CorpPresident & Owner
Dec. 1995 - Mar. 2006Greater Los Angeles AreaDeveloped and managed programs to create, manufacture, and distribute consumer collectibles for multi award-winning entertainment and fan driven intellectual entertainment properties. Directed concept creation, project planning, contract negotiations and vendor / partner relationships. Developed marketing campaigns. Opened & managed 60-seat call center and staff members to handle ordering and direct-to-customer sales and service. Created database of 3 Million consumers from zero via innovative media campaigns. • Created, hired, trained & mentored an award-winning team of artisans, graphic designers, copywriters, photographers and art directors to develop a show-stopping full-color catalog presenting high-demand quality fan collectibles. Managed brand development from inception of a full spectrum of quality fan collectibles, media and fashion items. • Drove niche market direct-to-consumer, Internet, and catalog sales to $250 Million revenue. • Innovated eCommerce launch of the official HIGHLANDER® website, the inaugural in-house developed intellectual property followed by websites & merchandise campaigns for well-known entertainment brands, incl. Lord of the Rings®, HIGHLANDER®, Xena™ & Hercules™, Marvel®, Spider-Man®, Conan®, Gladiator®, Troy®, Zorro®, Peter Pan®, and Legendary Heroes™. • Developed key relationships with executive-level decision makers in entertainment and consumer products and licensing at NBC/Universal, Newline/Time Warner, Sony, Marvel, Disney and Technicolor. • Partnered with Davis-Panzer Productions and Anchor Bay Entertainment, Inc. to re-master & distribute complete DVD collections through national retailers including Best Buy and Virgin Megastores. • Negotiated global contracts including an exclusive partnership with Marto®, globally recognized creator of the finest quality authentic handcrafted collectible items located in Toledo, Spain; created a niche market for collectibles inspired by fan-based worldwide intellectual properties.