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Work Background
PwC Czech RepublicSenior Social Media Specialist
Jul. 2022- social media strategy and execution including performance campaigns and reporting - mainly LinkedIn, Instagram, Facebook
Škoda XSocial Media & Content Manager
Nov. 2019 - Aug. 2022BeRider - shared electric scooters + mobile application - complete set up of Social Media production from the scratch - content strategy and plan for Facebook, Instagram and Twitter - performance campaigns, analytics and reports - content management of blog (Webflow) and newsletter (Mailchimp, Ecomail) - management in app and push notifications Citymove app - dtto ŠKODA AUTO DigiLab social media profiles - content strategy and plan for Facebook, Instagram, LinkedIn and Twitter - performance campaigns, influencer marketing - cooperation of agency and vendors
DDB PragueSocial Media Manager
Jan. 2019 - Oct. 2019Prague, The Capital, Czech Republicclients: McCafé (McDonald's) ROSSMANN MARS (Airwaves, 5gum) - 5 european markets - content management and production on Facebook, Instagram, Linkedin - long-term and short-term online campaigns, social media campaign spends and optimisations - account management, reporting (budgets, KPIs,...) - cooperation of external suppliers
KINDREDSocial Media Manager
Jun. 2018 - Nov. 2018Prahaclients: Unilever (Zendium, Dove, Signal), Unipetrol (Benzina, Verva, Stop Cafe, Unipetrol), Karlovarské Minerální vody (Magnesia) - content management and production on Facebook, Instagram, Linkedin - long-term and short-term online campaigns - account management, reporting (budgets, KPIs,...)
AvastOnline Marketing Specialist
Jun. 2017 - May. 2018Prague, The Capital, Czech Republic- proposing, defining, executing and evaluating projects aimed at userbase growth - launching new versions and features on partner's social media and websites - regular communication and support of partners worldwide leading to partner relations development - proposing, defining, delivering and evaluating A/B tests aimed at improvements of various on-line flows - working with product management, ecommerce and other internal stakeholders to execute and deliver creative and engaging user acquisition campaigns - maintenance and optimizations of product listings on download portals, downloads tracking and reporting
EconomiaBrand Manager
Oct. 2016 - May. 2017Praha- brand: Ekonom- weekly magazine about business - Promotion campaigns planning - Online marketing: Facebook campaigns, visual designer briefings, banners - Newsstand sales: visuals and copywriting for print and outdoor campaigns, copywriting for radio campaigns - Creation and execution of Top Women Czech republic 2016 magazine promotion campaign
WundermanOnline Marketing Executive
Jan. 2014 - Jan. 2015
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