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Work Background
SMUDCorporate Communications
Jun. 2022 - Aug. 2024United StatesDelivered strategic internal communications on behalf of executives and senior leadership via creation and production of intranet articles, town halls, newsletters, emails, events, digital signage, social media, videos, employee advisories, and presentations. • Executed internal change management communications planning for HR/finance technology integration, onsite medical restructuring, and culture initiatives, boosting key audience buy-in and resulting in successful implementation of program goals. • Led internal communications for “Learning at SMUD” initiative, including logo development, employee surveys, contribution to content development, presenter training, and course promotion, resulting in >200% participation increase over previous year.
• Increased employee engagement with intranet site by 180% within two years by analyzing usage, conducting surveys, optimizing knowledge sharing and content for impact, and leading research and implementation of new communication software.
• Managed research, content, editing, and promotion of 170+ articles, eight videos, and multiple executive podcasts for internal and external audiences.
• Acted as on-call media contact for crisis communications.
• Collaborated with team on award-winning communication efforts, contributing to organization’s designation as 2023 J.D. Power Sustainability Index’s “Best-in-class” ranking, and recognition by local PRSA chapter as Influencer Organization of the Year and Crisis Communication Influencer awards in 2023.
Fairtrade InternationalDirector Of External Relations
Oct. 2019 - Jun. 2022Bonn Area, GermanyAs senior leadership, developed and managed budgets, co-led cross-functional decision making and organizational development, reviewed and implemented policies, and led change management. Managed brand, communications, marketing, advocacy, partnership, project management, and fundraising teams to exceed key performance indicators. • Spearheaded global re-branding project for 26 countries to drive commercial and consumer engagement. Delivered brand, communications, and marketing strategies, and media and social media campaigns.
• Executed roll-out of 5-year global strategic plan, including internal and external communications, webinars, videos, press releases, key messaging, ambassador outreach, and social media campaigns.
• Oversaw deployment of 23+ million EUR budget for multiple projects, including climate adaptation and mitigation, community training, fair trade principles, and COVID-19 recovery stories, leading to greater social and economic mobility for thousands of farmers and workers in the global south. • Managed global consumer survey in 15 countries, with 15,000 participants. • Drove strategy for global relationship management, resulting in global partnerships to deliver on impact projects and collaborate on resource mobilization.
• Co-authored 10+ advocacy position statements and case studies in collaboration with nonprofit organizations, mission-driven commercial partners, human-rights advocacy groups, consumer watchdog groups, unions, and producer organizations to address EU and country-level public policies, resulting in increased media, industry partnerships, and donor engagement.
• Trained global teams on crisis communications, coordinating with human rights, child safety and workers' rights subject matter experts. Served as lead spokesperson and media relations contact for crisis events.
• Managed 13 team members and provided strategic guidance to global, collaborative workgroups, ensuring alignment with organizational goals and brand strategy.
Johnna Phillips ConsultingPrincipal
Aug. 2016Based in greater Sacramento, CA area. Available to work internationally.Advised executives and senior leadership of United Nations (UN) agencies, global nonprofits, and private sector organizations on strategic planning, employee engagement, reputation management, brand and communication strategies, change management, and business processes, leading to more effective communication, coordination, and goal alignment within the respective organizations. • Conducted brand audit and delivered brand strategy recommendations for North American office of global assurance and accreditation organization. • Advised start-up environmental nonprofit on organizational development, operations, and marketing and fundraising strategies, identifying opportunities for improvement aligned to vision and mission.
• Delivered brand-building guide for UN Office of Drugs and Crime (UNODC), for use by prisons to promote their anti-recidivism programs. Conducted consultations with internal and multinational stakeholders, presented trends, insights, and recommendations to senior stakeholders and global prison authorities.
• Designed and facilitated UN Fashion Alliance workshop for the UN Climate Change Secretariat (UNFCCC), resulting in first draft of the Fashion Industry Charter.
• Led business needs analysis and change management project for UNFCCC, resulting in improved project delivery, knowledge management, and efficiency.
• Enhanced brand awareness and sales of multiple consumer brands (FCMG), including The Pets Table, Love Corn, Pacha Bread, Jessica’s Natural Foods, Good Culture, Paromi Tea, Bach’s Rescue Remedy, Unilever, and L’Oréal, through retail activations.
• Managed graphic design and copywriter subcontractors.
Equitable Food InitiativeDirector of Marketing and Communications
Oct. 2014 - Jun. 2016Sacramento County, California, United StatesAs a senior leader, led strategy development, unit budgeting, organizational growth, and impact measurement. Created brand, media, marketing and communications strategies that elevated organization’s visibility and enhanced commercial partnership engagement. • Earned high-value media coverage for press releases, thought leadership opinion editorials, and interviews in publications including New York Times, Los Angeles Times, Washington Post, Public Broadcasting System (PBS), and top trade publications.
• Developed crisis communications plan and trained board and executives on plan execution. Served as main point of contact for media during crisis events.
• Wrote speaking points for board and executives for crisis management, media interviews, public speaking engagements, webinars, and conference panel sessions.
• Led strategic workshops for organizational processes, policies, and long-term planning.
• Secured $1.5 million USD in grants. Drafted grant proposals, reporting and analysis for private and public sector donors and philanthropic partners.
• Executed content for blog posts and social media, managed content management strategy, SEO, and web analytics, and managed high-profile events, including trade shows, conferences, and farm visits.
• Partnered with external researchers to conduct quantitative and qualitative field research, based on theory of change.
UNFCCC - UN Framework Convention on Climate ChangeTraining Lead and Communications Strategist (P3)
Feb. 2011 - Sep. 2014Bonn, GermanyAs training team lead, led initiatives in innovation, change management, leadership and staff development, employee engagement, and process improvement. Seconded to Communications Unit to develop new brand and manage launch of new consumer-facing initiative. • Designed and facilitated workshop to build brand development and communications strategy for new consumer awareness initiative, integrating insights from industry and consumer research.
• Initiated learning needs assessments for executive leaders and staff, resulting in aligned training plan for department.
• Designed, delivered and/or hired contractors to deliver bespoke training sessions, retreats, and strategy workshops on multiple disciplines for executive board, senior management, and internal teams. • Managed integration of inaugural learning management system, including business analysis, development of custom reports, and staff training.
• Managed three direct reports and supervised multiple consultants.
• Co-founded and served as co-chair of the Innovation Task Force. Co-developed the ‘Change for Good Awards’, recognizing innovative ideas within the secretariat.
Fairtrade International (FLO)Head of Market Development
Mar. 2008 - Jan. 2011Bonn, GermanyCreated and led brand, intellectual property, and market development strategies for global nonprofit with member organizations in 26 countries. Managed staff to exceed key performance indicators. • Pitched and led visionary global brand development project, collaborating with 26 member countries and managing multiple external stakeholder groups, resulting in a unified brand strategy and brand mark.
• Managed external agency in ideation and development of innovative, interactive, global, multi-channel marketing campaign, including influencer strategy and engagement.
• Proactively conceptualized and managed global market research project involving 11 countries and more than 12,000 consumers, with translations in 8 languages. Used data analytics to optimize brand strategy and develop key messaging.
• Implemented internal communications campaign to engage and inspire staff to adopt and exemplify the new brand values and strategy, including webinars, collateral, presentation templates, emails, and videos.
• Led global management of intellectual property and trademark rights, resulting in cancellation of more than six applications by other parties and discontinued use of non-licensed trademark by four parties.
• Established Fairtrade in three new international markets (Poland, Czech Republic, and South Korea) by identifying and building relationships with public, nonprofit, commercial, faith-based, and educational partners. Supported emerging markets (Brazil, South Africa, India, Romania, Slovenia) with marketing materials and consulting services.
• Facilitated critical multi-stakeholder projects enhancing product development, ingredient policy adherence, and child safety protocols.
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