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Work Background
Brand Architect
KSSM MinistriesBrand Architect
Jan. 2026United States- Developed a holistic Brand Architecture encompassing six core pillars: Culture, Co-Creator, Voice, Feeling, Impact, and X-Factor. - Defined a unique brand voice ("The Moses Effect") to ensure authentic, clear, and spiritually aligned communication. - Designed a multi-tiered visual identity system with deep symbolic roots in the human nervous system and biblical imagery.
Creative Director & Founder
Books.by/desney-carleneCreative Director & Founder
Jun. 2024Chicago, Illinois, United StatesA publishing hub and digital sanctuary for mental health poetry, symbolic art, and soul-aligned storytelling.
Creative Director (Sales)
At Your Doorstep Grocery & DeliveryCreative Director (Sales)
Jun. 2024 - Sep. 2024Chicago, IL- Spearheaded a unified branding presence that resulted in a 10% increase in client business. - Optimized user experience and marketing materials, driving a 16% increase in website engagement.
Author, Creative Director & Course Creator
Desney Carlene BrandingAuthor, Creative Director & Course Creator
Mar. 2023Chicago, IL- Authored and managed the full project lifecycle for Orange and the Red-Wing Wilderness, a hybrid poetry collection and mental wellness workbook. - Illustrated the book cover and oversaw production on Amazon and Audible, garnering multiple 5-star reviews. - Currently adapting the book's core mental health themes into an interactive digital curriculum on Skool.com. - Authored and managed the publishing lifecycle for RIGHTEOUS: Finding Light within the Heart of Darkness, designing a comprehensive visual identity and merchandise line utilizing UX principles.
Accounting Specialist
WPD ManagementAccounting Specialist
Sep. 2022United States
Founder | Trauma-Informed Poet & Digital Artist
Self-Employed | Desney Carlene Creative StudioFounder | Trauma-Informed Poet & Digital Artist
Jan. 2022Chicago, Illinois, United StatesKeywords: Poetry for Mental Health, Archetypal Healing, Digital Collage Art, Emotional Regulation Tools, Audio Poetry, Somatic Storytelling I create transformational poetry, layered digital collage art, and healing soundscapes for survivors, seekers, and sensitive souls. Through Orange and the Necromancers, I guide people into archetypal journeys of self-remembrance, using trauma-informed frameworks, embodiment prompts, and original visual symbolism. Key Projects: -Orange and the Necromancers: Poetry for Mental Health — Book + soundtrack + workbook - Audio Poetry Series — Soundscapes with Suno + poetry voiceovers - Patreon Community — Monthly healing prompts, digital downloads, and archetypal art drops - Digital Collage Collections — Over 60+ pieces representing 8 healing archetypes - Companion Workbook — Inner work prompts for each poetic archetype
Senior Copywriter & Graphic Designer
CTEM Inc.Senior Copywriter & Graphic Designer
May. 2016 - Apr. 2022Chicago, IL- Translated abstract seminar concepts into a seven-part visual and narrative curriculum. - Developed conceptual brand identities like "The Menorah System" and "The Righteousness Renaissance," focusing on renewal through strategic visual metaphors.
Narrative & Marketing Strategist
Freelance ConsultantNarrative & Marketing Strategist
Jan. 2012 - Aug. 2018Chicago, IL- Orchestrated a global narrative strategy for an educational crowdfunding campaign that secured a full 4-year law degree sponsorship for a police officer in Uganda. - Developed a narrative-driven digital presence resulting in a $10,000 scholarship, university acceptance, and legal residency for a client. - Spearheaded marketing for large-scale public affairs events (Citizen Consulting Group), successfully attracting over 10,000 attendees per event. - Executed an 8-week growth strategy campaign for The Awakening TV Series that increased the fan base from 0 to over 1600 and boosted website traffic by 59%.

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Brand Strategist with 12 Years Experience
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