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Work Background
EMAPTADigital Marketing Manager
Aug. 2021 - Aug. 2022Set-up, managed, and optimized Facebook ad campaigns for SEO SHARK's clients, established reporting and analysis for campaigns and social content, spearheaded creation of internal lead articles, social media strategy, and content production. Produced monthly Facebook, Instagram, and Twitter copywriting for clients.
Earth & Shore Leisure Communities Corp.Digital Marketing Manager
Aug. 2020 - Feb. 2022Executed digital marketing campaigns from planning, content creation, and implementation of Facebook and Instagram along with website content management, budget management, and data measurement and analysis for Camaya Golf, Camaya Coast Real Estate Properties, Camaya Freeport Investment Territories, and Camaya Coast
Earth & Shore Leisure Communities Corp.Digital Marketing Manager
Feb. 2019 - Aug. 2020Implemented and optimized all online campaigns for the company’s projects and accounts. Created the campaign and content plan and designed images for Facebook and Google paid ads and social media accounts, revamped the resort’s website, and launched a new real estate website.
Idéesfonte AsiaDigital Content Manager
Sep. 2017 - Feb. 2019Kuala Lumpur, MalaysiaProvided effective strategy, content briefs, and analytics to clients. Directed the local content team in producing monthly social media calendars and mobilized each client's social media community management.
SM Lifestyle Entertainment, Inc.Digital Marketing & E-Commerce Officer
Apr. 2016 - Jul. 2017PasayAdministered strategy and content creation, email marketing, and community management for the assigned SMLEI (head-office) social media accounts as well as executed new and ongoing e-commerce special projects and partnerships.
IH DigitalSocial Media Content Producer
Dec. 2013 - Apr. 2014MalaysiaDelivered social media strategy, content production, and community management for Malaysia's biggest brands. Composed weekly SEO articles for clients of different brands and industry.
IH DigitalSenior Account Executive - Content
May. 2013 - Apr. 2016makatiPerformed account management, strategy, content production, and community management for top Malaysia and Singapore brands. Acted as the Internal community manager for the company and also managed the LifestylePost.com newsletters. Completed daily, weekly, and monthly SEO articles for ihub Media, IH Digital, and client websites. Supervised team to achieve successful results via excellent content building to align with sales, community managers, project managers, developers, designers, media, and strategists for copy and image production.
MullenLowe GroupPracticum Trainee
Jun. 2012 - Aug. 2012MakatiParticipated in brainstorming and provided ideas for accounts handled by Lowe. Created and edited articles and documents, provided survey and research for new brands handled creative technology department. Designed mock-ups of Mobile Apps and Websites for digital and general accounts.
Created an Integrated Marketing Campaign for 7eleven for thesis and provided insights and suggestions on the current yuppie market.
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