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Work Background
Digital DirActionRegional Director of Operations
Feb. 2024 - Feb. 2025Dubai, United Arab Emirates🌍 Boston | Toronto | Lisbon | Dubai | Lahore • Lead strategic operations across five international offices, aligning regional and global teams.
• Develop and execute integrated marketing campaigns across multiple markets.
• Oversee process optimization, performance reporting, and vendor coordination.
• Direct content strategies across digital platforms to support campaign goals.
• Collaborate with C-level leadership to implement vision and drive expansion.
Create GroupAssociate Account Director & Project Manager
Feb. 2022 - Feb. 2024Dubai, United Arab Emirates• Led strategy and content for major Dubai and Abu Dhabi initiatives including Dubai Holding, Meraas, Dubai Fitness Challenge, and Ewaa – Abu Dhabi Center for Sheltering and Humanitarian Care.
• Managed team operations and client servicing from ideation to execution across digital platforms.
• Built campaign timelines and handled live community engagement across key government-led initiatives.
House of CommsAssociate Account Director
Mar. 2020 - Dec. 2020United Arab Emirates• Spearheaded content and social strategy for Emarat (Oil & Gas).
• Delivered corporate campaign messaging and public outreach programs.
MPN SocialSenior Social Media Manager
Jan. 2019 - Jun. 2019Dubai, United Arab Emirates• Drove digital marketing and social content for high-profile clients such as Dubai Holding and Meraas.
• Worked on seasonal activations, live chats, contests, and content planning across platforms.
MullenLowe MENASocial Media Strategist and Content Manager
Oct. 2014 - May. 2017Dubai, United Arab Emirates• Developed digital content strategies for major global brands: Nutella, Tic Tac, Pizza Hut, Ferrero Rocher, Kinder, and Unilever.
• Led the award-winning Nutella My Name campaign, recognized with an Effie Award for innovation in engagement.
• Managed influencer campaigns, content creation, and multi-platform social storytelling.
• Collaborated across strategy, creative, and production teams to deliver standout digital results.
SOCIALEYEZOnline Specialist
Mar. 2011 - Aug. 2012Dubai, United Arab Emirates• Managed digital presence and community interaction strategy for Etisalat.
• Worked closely on outreach and digital PR tactics for telecom campaigns.
Memac OgilvyPublic Relations Manager
May. 2009 - Aug. 2010Amman Governorate, Jordan• Led PR and campaign execution for Coca-Cola, Honda, Arab Bank Faconnable and Hyatt.
• Coordinated press events, editorial placement, and brand PR strategy.
www.memo-randoms.comFounder & Translator
Oct. 2008Remote / Worldwide• Founded a niche translation and copyediting service, specializing in Arabic↔English marketing and editorial content.
• Collaborated with multinational agencies and SMEs to localize brand tone and messaging.
• Delivered precise, culturally appropriate translations for social campaigns, websites, and press. Accounts handled: Namshi, J.Walter Thompson, HSBC, Ferrero Rocher, Raffaello, Kinder Bueno, Spin FM, Al Arabiya’s “Big Screen Show”, FitnessOne, DNA Gym, Pace Creative Communications & Concepts, Sushi Den, Pizza Hut, Aptly, Coursera.
Publicis GroupePublic Relations & Project Executive
Mar. 2007 - Oct. 2008Amman Governorate, JordanConducted marketing research to shape campaign strategies and managed campaigns within client objectives and budgets.
Coordinated all aspects of events, from pre-event planning to execution, ensuring high-quality standards and seamless experiences.
Drafted and edited press releases, media alerts, and other PR materials, and maintained detailed media lists.
Managed logistics for press events, including venue bookings and RSVP handling.
Supported media relations by monitoring coverage and tracking PR campaign performance. Accounts handled: Saraya Holdings, TGF Mercedes-Benz, GMC Abu Khader, Jordan Basketball Fund, Mazaj FM and Taameer.
Wunderman ThompsonJunior Marketing Executive
Jun. 2006 - Jan. 2007Amman, JordanAssisted in the execution of direct marketing campaigns, including email and direct mail, to support overall marketing objectives.
Helped maintain and update customer databases for targeted marketing efforts.
Supported the creation of marketing materials by coordinating with the creative team and ensuring accurate content.
Monitored and reported on campaign performance, providing data for analysis and recommendations.
Provided general administrative support to the marketing team, including scheduling and organizing campaign-related activities. Accounts handled: Orange
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